Fitness with Friends #69 - Dan Williams, CEO of WIT Fitness

Talking Elite Fitness show

Summary: Earlier this month CrossFit and WIT Fitness announced a multi-year e-commerce and retail deal that will allow WIT to operate an official online CrossFit store and sell CrossFit-branded gear at its brick and mortar location in London. CEO and founder of WIT, Dan Williams joins Sean and Tommy to talk about why the deal is a good fit for his company, the failed attempt to get a deal done with CrossFit a few years ago and what the future holds for the partnership with CrossFit.