Why SK-II's new pop-up store in Hainan during the Golden Week is redefining travel retail




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Summary: This is TRL Insights Blog, first published on the May. 11th 2021 in TRL Insights at www.t-renaissance.com Summary: See the in-depth exploration of SK-II upon its new “social retail” pop-up store in Hainan and see the future of premium brands marketing.