132. How Savvy Sales People Becoming Great Marketers | Our Sales Podcast Content Framework
Summary: <p>Learn something new. Don't waste the today.</p> <p>Join the Fresh Friday Thoughts text messages or visit www.SalesCulture.work</p> <p><br></p> <p>Chris Walker - Smart sales people are becoming better marketers because it’s the path of least resistance to business development.</p> <p>Blurred Lines</p> <p>Good Marketers vs Good Sales Pros</p> <p><strong>Questions Behind Science Selling</strong></p> <p>Are trying to boil the ocean???</p> <p>How many clients do you need to be successful? (how big is big enough)</p> <p>What's your timeline to accomplish XXX business result?</p> <p><strong>Benefits of Podcasting in my business</strong></p> <ol> <li>Networking Asset (PROSPECTING TOOL)<br> </li> <li>Fresh insight from being close to thought-leaders<br> </li> <li>Not relying on marketing, start creating your own content machine<br> </li> </ol> <p><strong>My Approach - Podcasting Content Framework for Sales Professional</strong></p> <ol> <li>Pre Podcast<br> <br> Book Guest / Outreach email, dm, messages<br> <br> Calendly book meeting<br> <br> Quick intro call<br> <br> Set Theme & send sample questions<br> </li> <li>Record interview<br> </li> <li>Post Production<br> <br> Record intro & outro<br> <br> Review edits<br> <br> Add music<br> <br> Add show notes<br> <br> Create social media cuts<br> <br> Otter.io - Transcribe for blog post and add SEO keywords<br> </li> <li>Publish<br> <br> Blog<br> <br> Podcast<br> <br> Record trailer launch<br> <br> Restream Live?<br> <br> Linkedin video<br> <br> IG Live<br> </li> <li>Send CRM / ConvertKit email blast<br> </li> <li>Social Media promotion cuts<br> <br> Linkedin<br> <br> Facebook<br> </li> <li>Follow up is everything (not just with the same ask)<br> <br> Email nurturing campaign - (key insight from thought-leaders)<br> <br> Text message<br> <br> Mailer Newsletter<br> <br> WOW Kit (Unstoppable CEO gives Yeti Mug)<br> </li> <li>KEY Question (Dan Sullivan)<br> <br> Summary - whats<br> <br> <em><strong>“If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?”<br> </strong></em> </li> </ol> <p>Big Show coming up with Derrick Williams, Sales Leader</p> <p>specializing in hiring sales talent and scaling SDR teams for startups</p> <p>
