Summary: Phoebe Yu, Founder and CEO of Ettitude, created something Australia (and the rest of the world) was missing – sustainable, organic, and most of all comfortable bedding. She launched Ettitude in Australia in 2014, and then in 2017 brought her business to the States. Phoebe shares with us her journey navigating ecommerce platforms like BigCommerce and Shopify until she found the perfect fit for her international business – Shopify Plus. Learn what tools and apps her team uses to serve their customers and keep the sales coming in. Also, get an inside look into the advertising channels' successful ecommerce brands' take – which is better, Facebook or Google ads? Are podcasts and brand collaborations worth it? Listen to find out these answers, and much more! Save 20% on your next ettitude.com purchase with code DISRUPTORS. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com
