How Podia Is Focusing on Customer Education to Drive Results During Unprecedented Times

Summary: Meet Len Markidan, CMO at Podia, a platform for creators to sell online courses, membership sites, and digital downloads. Previously, Len was Head of Marketing for 5 years at Groove and his work has been featured in Forbes and Entrepreneur. In this episode, Len returns for a Take 2 episode and you'll learn what's been happening at Podia since Len was on the podcast on episode #45 and how they're taking on the new landscape of marketing during the COVID-19 epidemic. You'll hear about the growing and evolving content economy, how Len and Podia are leading with empathy and education in the marketplace and the key performing indicators for education success. Finally, you'll also learn about the challenges and opportunities Len is seeing for SaaS marketers and where your focus should be for 2020 and beyond. Enjoy!