How Bonjoro’s Video Messaging Is Fueling Personalization At Scale For SaaS




SaaS Breakthrough show

Summary: Meet Casey Hill, the Growth Manager at Bonjoro, a personalized video messaging company with the mission of making business communication more human and personalized. For the last decade, Casey has been focusing on helping SaaS companies rapidly scale and doing so through finding levers to create customer evangelism and brand advocacy. In this episode, you'll hear where Casey sees the future of personalized video going and what you need to know today. You'll learn how to use video at scale to personalize customer experiences with your SaaS, how Bonjoro team built a playbook from A to Z, onboarding tactics that leverage the beauty of video and how to increase trial conversion with personalization. Finally, you'll learn about the tangible testing approach that you can use to explode your sales. Enjoy!