How Vainu Moved Upmarket Using Behavioral Triggers to Identify Target Prospects




SaaS Breakthrough show

Summary: Meet Mikko Luhtava, the Head of Marketing at Vainu, a real-time company data provider for salespeople and marketers. Mikko has been working in tech marketing and sales for 7+ years, in both Europe and the U.S. In this episode, you'll hear how a change in their target ICP created data points for a company rebrand and then we discuss the lessons learned in rebranding a scaling SaaS company. You'll hear about the changes happening in both inbound and outbound marketing using data and the sales flow that Vainu uses to identify the right prospects at the right time. Finally, you'll learn the best way for U.S. companies to scale into the European market. Enjoy!