Summary: Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy - Online Resources: The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.
