Summary: This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients. Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities. -= Links =- - Online: http://www.strategicprofits.com/ - Rich Schefren's site - Books: Made To Stick - Chip and Dan Heath -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.
