Summary: In This Episode: Uncommon Sense isn’t just for your day-to-day life. The story of a guy who not only runs his life with Uncommon Sense (even if he doesn’t call it that), he does it on the job, too. “Tiny little things” that bring huge financial results.<br> <br> <a class="twitter-share-button" href="https://twitter.com/share?ref_src=twsrc%5Etfw">Tweet</a><br> <a href="#transcript">Jump to Transcript</a><br> <a href="https://thisistrue.com/category/podcasts/">How to Subscribe and List of All Episodes</a><br> Show Notes<br> <br> * <a href="https://www.Shankman.com">Shankman’s web site</a>.<br> * I was on <a href="https://go.thisistrue.com/ftn">Episode 83</a> of Peter’s Faster Than Normal podcast, where he interviews CEOs and entrepreneurs with <a title="Attention Deficit [Hyperactivity] 'Disorder'" href="#">ADD/ADHD</a>. An episode of this podcast has an interview with my own High Performance coach about ADD, and how it’s more of <a href="https://thisistrue.com/podcast-013-add-made-true-possible/">a “superpower” than a disability</a>.<br> * Peter’s recent books include <a href="https://amzn.to/2DZxWYO">Faster Than Normal</a>: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain; <a href="https://amzn.to/2WLSNGl">Nice Companies Finish First</a>: Why Cutthroat Management Is Over — and Collaboration Is In; and, what I’m currently reading on my Kindle, <a href="https://amzn.to/2DWYSs4">Zombie Loyalists</a>: Using Great Service to Create Rabid Fans.<br> <br> <a name="transcript"></a><br> Transcript<br> I have a friend who is an extraordinary networker. We met years ago when both of us were speaking at some conference somewhere, and we’ve kept in touch since. He runs his business with Uncommon Sense in mind, even though he probably doesn’t call it that, and I’m going to give you some examples of how he does it, because it’s a fascinating lesson in how to get more Uncommon Sense into your own life — and truly benefit from it in relationships …or even a boosted income.<br> I’m Randy Cassingham, welcome to Uncommon Sense.<br> I love telling you about people who operate their lives, personally and professionally, with Uncommon Sense, because their stories can open our minds a little — many of the things they do are easily emulated, and the more you practice Uncommon Sense in your own life, well, the more of it you’re going to have in general. As I said in episode 17 you can learn this stuff, and there’s no better way to learn than by doing.<br> If you’re in business, especially a very online-centric business, you probably know the name Peter Shankman. Like me, he cut his teeth in the very early days of the Internet. He worked at an early online start-up that wanted its own newsroom, and he was hired as a journalist: the Senior Editor. The company: America Online, or AOL. He bit off a big bite: it was his job to coordinate the newsroom’s coverage of the 1996 Democratic and Republican conventions — the first time any online news service covered any major political event.<br> Well, AOL couldn’t keep up the pace, and after a few years Peter was laid off. He got other jobs, of course, but what he really wanted to do was start a Public Relations firm. During one job hiatus, there he was, out of work and out of money: by then, the dream of starting a new business seemed totally out of reach.<br> Well, it was 1998, and he lived in New York City. On September 1st, the video version of an extremely popular film was coming out. You may have heard of it: Titanic. There was plenty of buzz about it in the mainstre...
