Social Media Best Practices for Marketing Medical Devices




Medsider Radio: Learn from Medical Device and Medtech Thought Leaders show

Summary: Did you know the FDA recently issued a multi-million dollar contract to a private company that will be charged with monitoring social media? Yes, multi-million. Needless to say, that’s a significant amount of money. Although many would argue the FDA has not been very clear regarding its guidance towards social media, you can’t deny that the FDA is beginning to take social media more serious than it ever has. In this interview with Dr. Mukesh Kumar, Senior Director of Regulatory Affairs for Amarex Clinical Research, we’ll discuss common issues, misconceptions, and possible solutions in regards to using social media to market and sell FDA-regulated medical devices. Here's What You Will Learn - Why one particular company received a warning letter from the FDA for clicking the Facebook “Like” button.- Trends and recent discussions regarding the FDA's overview and enforcement of social media as it pertains to marketing medical devices.- Risks and benefits: FDA guidance documents regarding the distribution of information via social media.- Best practices for managing social media within the medical device space.- If a patient submits a question regarding a medical device via Twitter, how is it possible to present balanced information given the 140-character limit?- If unidentified patients post comments regarding adverse events on a website not controlled by the medical device company, is that company required to report the event to FDA or attempt to contact the patient?- And much more!This Is What You Can Do Next 1) You can listen to the interview with Dr. Mukesh Kumar right now:2) You can also download the mp3 file of the interview by clicking here. Don't forget – you can listen to this interview and all of the other Medsider interviews via iTunes. And if you get a chance, leave us an honest rating and review. 3) Read the following transcripts from my interview with Dr. Mukesh Kumar. Read the Interview Before we dig in, you need to listen to these 2 brief messages. Meaningful discussion and debate. Job leads. Opportunities to network. Access to specialized groups. Sound interesting? Then you should check out the Medical Devices Group on LinkedIn. It’s the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders. Not only that, but it’s the single largest medical group on all of LinkedIn. Medical device professionals worldwide are invited to join the Medical Devices Group to help build their personal and corporate brands. Check it out: http://medicaldevicesgroup.net As a reminder, Medsider is on iTunes. Just go to https://medsider.com/itunes and you can subscribe to the podcast for free. That way, all the new episodes will automatically download to your iTunes account. It's super easy. Also, if you like the podcast, don't forget to rate it. That really helps us out. Again, that’s https://medsider.com/itunes. Okay, for you ambitious medical device and medtech doers, here’s your program… Scott Nelson: Hello, hello everyone, welcome to another edition of Medsider. Of course, this is your host Scott Nelson, and for those of you who are new to the program, Medsider is the place where I interview medical device and med tech thought leaders on a wide variety of subjects. And in this particular episode, we’re going to cover all things social media as it pertains to FDA-regulated medical devices. And the guest on the program today is Dr. Mukesh Kumar, who is the Senior Director of Regulatory Affairs and Quality Assurance for Amarex Clinical Research. Dr. Kumar, his key expertise is in global, regulatory and business processes for medical and diagnostic products. He's a well-known expert in global drug approval processes as well and has been involved in clinical trials in more than 60 countries. And lastly, Dr. Kumar is a PhD in Biochemistry ...