Can Nurep Solve the Inefficiency Problem in Medical Device Sales?




Medsider Radio: Learn from Medical Device and Medtech Thought Leaders show

Summary: Picture this. You're a medical device sales rep covering a procedure in one part of your territory. But unexpectedly, you get a call from a physician needing case support on the other side of your geography. What do you do? There's no way you can cover the case, right? The drive-time won't allow you to get the hospital in time. Perhaps your only option is to provide phone support? Enter Nurep, a unique mobile platform that allows medical device reps to support physicians in a virtual fashion. Think Skype on steroids. And then apply that thought to the medtech space. In this interview with Paul Schultz, Cofounder of Nurep, we learn more about their novel platform and how it can foster increased efficiency within the medical device sales channel. Interview Highlights with Paul Schultz - Where did the idea for Nurep come from?- The unique way in which Paul and Adam met their first advisor, Dr. Edward Bender.- The challenges within the medtech space that Paul and Adam saw when formulating their MVP (minimum viable product).- Why did Nurep decide to develop for iOS vs. Android?- 4 key features of the Nurep platform: Product Feeds, Call Pulse, Live Video, and Analytics.- How have medical device companies responded to Nurep? What has been the response within the healthcare provider community?- Features of Nurep that we’re likely to see in the future.- Paul’s thoughts on their experience in Blueprint Health.- Why did Paul leave behind a solid gig at Cambell Alliance to embark on an entrepreneurial adventure?- And much more!This Is What You Can Do Next 1) You can listen to the interview with Paul Schultz right now: 2) You can also download the mp3 file of the interview by clicking here. Don't forget – you can listen to this interview and all of the other Medsider interviews via iTunes. And if you get a chance, leave us an honest rating and review. 3) Read the following transcripts from my interview with Paul Schultz. Read the Interview with Paul Schultz Before we dig in, you need to listen to these 2 brief messages. Meaningful discussion and debate. Job leads. Opportunities to network. Access to specialized groups. Sound interesting? Then you should check out the Medical Devices Group on LinkedIn. It’s the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders. Not only that, but it’s the single largest medical group on all of LinkedIn. Medical device professionals worldwide are invited to join the Medical Devices Group to help build their personal and corporate brands. Check it out: http://medicaldevicesgroup.net As a reminder, Medsider is on iTunes. Just go to https://medsider.com/itunes and you can subscribe to the podcast for free. That way, all the new episodes will automatically download to your iTunes account. It's super easy. Also, if you like the podcast, don't forget to rate it. That really helps us out. Again, that’s https://medsider.com/itunes. Okay, for you ambitious medical device and medtech doers, here’s your program… Scott Nelson: Hello, hello everyone. Welcome to another edition of Medsider. This is your host, Scott Nelson, and on the program today we’ve got Paul Schultz, who is the cofounder of Nurep, which is a mobile platform for medical device companies that allows on-demand virtual device support to physicians in the operating room. So welcome to the call, Paul. Really appreciate you coming on. Paul Schultz: Thanks, Scott. It’s a pleasure to be on. Scott Nelson: 00:00:29 Okay, so let's first start with what is Nurep, what is this platform that I just mentioned, and then I’d like to dive into how the idea for this platform was born. Paul Schultz: Sure. So Nurep is a mobile health technology platform and what it does is bring the live remote medical device rep into the operating room to a physician’s ...