Summary: Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the three components of a search engine results page listing and how to optimize […] The post Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123] appeared first on Late Night Internet Marketing with Mark Mason.
