Summary: <p><img class="wp-image-802 size-medium aligncenter" src="http://99startups.de/wp-content/uploads/2018/05/pic-Olivia-Czet-292x300.jpeg" width="292" height="300"></p> <p><a href="http://99startups.de/wp-content/uploads/2018/05/Olivia-Czetwertynski-map.png"><img class="aligncenter wp-image-773 size-medium" src="http://99startups.de/wp-content/uploads/2018/05/Olivia-Czetwertynski-map-300x173.png" width="300" height="173"></a></p> <p> </p> <p>Olivia Czetwertynski is the co-founder of <a href="http://www.becomewide.com/">Becomewide</a> and StartupPressRoom, international PR consultancies specializing in global PR and growth strategy for startups. As an early member of the European coworking and entrepreneurship movement, Olivia previously worked as Communications Director for Spain’s largest coworking space, utopic_US, and Partnership Manager for Coworking Europe. Prior to this she worked for world-leading advertising agencies MRM Worldwide and TBWA.</p> <p> </p> <table style="width: 100%;"> <tbody> <tr> <th><span style="font-weight: 400;">00.00-10.45</span></th> <th><span style="font-weight: 400;"> PR-communication processes</span></th> </tr> <tr> <th><span style="font-weight: 400;">10.45-12.30</span></th> <th><span style="font-weight: 400;"> entrepreneur journey experience</span></th> </tr> <tr> <th><span style="font-weight: 400;">12.30-15.50</span></th> <th><span style="font-weight: 400;"> how is it to be a woman entrepreneur in a men’s world</span></th> </tr> <tr> <th><span style="font-weight: 400;">15.50-18.30</span></th> <th><span style="font-weight: 400;"> biggest challenge</span></th> </tr> <tr> <th><span style="font-weight: 400;">18.30-21.25</span></th> <th><span style="font-weight: 400;"> book recommendation</span></th> </tr> </tbody> </table> <p> </p> <div class="quotes"> <h4>Key Takeaways:</h4> <blockquote> <div>PR Key Problems:</div> <div> <div>1. No clear Goal > You need S.M.A.R.T goals (Specific Measurable, Achievable, Realistic, Time-related)</div> <div>2. Campaign mismanagement -> no clear idea of how to run a campaign, steps to follow</div> <div>3. Lack of alternatives -> Doing PR is sometimes not the right action to achieve your business goals. Evaluate other alternatives (adwords, Facebook-Twitter ads, email marketing,..), does it help me to achieve my business goal?</div> <div></div> <p>Be aware PR needs 3 Months of preparation</p> <div> <p>Prepare your pressroom on your website for journalists, a place where they can find all they need to publish your story, without having to contact you</p> <p>Prepare your startup for PR, you will generate traffic to your website, are you ready to convert it into leads/clients?</p> <p>Get to know first journalists, read them, follow them on social media</p> <p>The email subject title is 90% of the success of your campaign, craft your message for the specific journalist</p> <p>The more visual the email message, the most possibility to get positive answer</p> <p>Learning by doing lower the risk of failure: Before committing budget to a PR agency or freelance, do it yourself to understand the media industry</p> <p>If you work for it life will give it to you</p> </div> </div> </blockquote> </div> <p> </p> <div> <h4>Book Recommendations:</h4> </div> <p> </p> <table style="width: 100%;"> <tbody> <tr> <th><span style="font-weight: 400;"><img class="alignnone size-medium wp-image-273" src="https://images-na.ssl-images-amazon.com/images/I/412RSItWStL._SX311_BO1,204,203,200_.jpg" width="40%" height="40%"></span></th> <th><a style="font-weight: 400;" href="https://amzn.to/2L2UA40"><span style="color: #333333;">The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success – James Hurman</span></a></th> </tr> </tbody> </table>
