Episode 15-24 High Tech Chasms and 23andMe

TechNation Radio Podcast show

Summary: On this week’s Tech Nation, Moira speaks with GEOFF MOORE, Strategy Consultant Author, “CROSSING THE CHASM: Marketing and Selling Disruptive Products to Mainstream Customers, third edition” about what happens to a hot tech companies that get a lot of interest early … and then never make it. Then on BioTech Nation, ANNE WOJCICKI, the co-founder and CEO of 23andMe. From DNA analysis and a new grant from the National Institutes of Health to a new partnership with Pfizer on Crohn's Disease, there's more to 23andMe than meets the eye.