Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy

Summary: Determining the optimal price point of a subscription product is no easy task. Customers are inundated with subscription choices in the marketplace, making your asking price vital to your success. At the same time, marketers in subscription business models are under pressure to price products that deliver value and drive ROI. In this Web clinic replay, Flint McGlaughlin, Managing Director, MECLABS Institute, will share three case studies demonstrating how each company increased subscription revenue through testing and optimization.