016 – Chris Brogan: Owning Your Inner Freak, Having Magnetic Confidence, and Creating a Legacy Worth Remembering




LionSage: Brand Building for Young Professionals show

Summary: Chris is a keynote speaker, publisher and CEO of Owner Magazine, and author of the new book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators."  In this interview, we get into the guts of his new book, as well as Chris's take on a number of fascinating topics, including: Why did Chris feel compelled to write "Freaks Shall Inherit the Earth?" From a business standpoint, what is around the corner, and how can that knowledge help us build our brands? How would Chris respond to the "I don't have enough experience to do this" objection? Why are we afraid to be ourselves? Why do we hide behind complex descriptions of our brand? Is it possible to choose a brand niche that is too narrow? How can we get ourselves to do the painful things we know we should be doing? If Chris could go back to when he was 20, how would he build his brand differently? What does Chris want his legacy to be, and how would he like to be remembered?