Summary: Rivka Kawano is a digital marketing consultant, and in this conversation we talk about some linkedin ninja tricks to you can use to catapult your professional brand. Some of the topics we discuss include: Beyond posting cat pictures, why do most people don't get social media as a brand building tool? Is using social media to build a brand just a fad? Why is it important for young professionals to think of themselves as building an audience? What are some ways to make one's linkedin profile stand out? How can we use linkedin to connect with anyone we want? How can we sift through and prioritize all the people that we should interact with on linkedin? and much more...
