Summary: More and more companies are using creative crowdsourcing every day thanks to social media channels like Twitter and Facebook, and online crowdsourcing platforms. We’re all familiar with the commercials and ads made for the Superbowl with crowdsourcing. The got milk? campaign was refreshed with the help of crowdsourcing through Zoopa. GoPro is a company known for its versatile cameras. It asks users to share their photos and videos on their website. Then they pick a new photo and video every day and share them across their social media channels. These brands are whatever their customers say about them. And a great story about your brand by a consumer is a powerful thing. Part of every marketing strategy is storytelling. It's how companies tug on the heartstrings of their customers and build a loyal following. So why not invite customers to share how your brand is a part of their lives? Or should brands be doing all the storytelling themselves? Is crowdsourcing your brand's story a good idea? Join our panelists and us on this webinar as we look at case studies of the brands we mentioned above that use creative crowdsourcing. Through these brands’ examples, we’ll explore:The risks and benefits of crowdsourcing.What are the best practices in crowdsourcing.Preparing for the deluge of crowdsourced ideas.Knowing which crowdsourced stories are worth sharing.Crowdsourcing through social channels and online crowdsourcing platforms.About the Panel: Tobias Dennehy, a Corporate Story Architect, Editorial Change Manager, Blogger and Public Speaker with over 10 years of experience in corporate storytelling, digital content leadership and campaign management. Experiences that were made within various Communications and Marketing positions at engineering giant Siemens AG, as PR Consultant and Content Manager within the DDB agency network, as a journalist and during my studies of German literature and language, communication science and journalism . Storytelling and its regained, tangible and measurable value for human and business communication in the 21st century is my professional passion. @herrdennehyCiaran Bossom, Managing Director of Digital Enterprise & Social Participation Strategy at Saatchi & Saatchi LA. Ciaran uses his ideas to fuel new services, new forms of collaboration, and entirely new network models. At Saatchi LA Ciaran focuses on what technologies and digital experiences the agency should be pursuing, how best to make those experiences, and who to partner with in order to bring them to life. Before Saatchi LA, Ciaran served as COO for Methodfive, one of the original digital solutions agencies in New York City where he worked with his partners to restructure their business model, and helped the company pivot from developer and builder of web-based objects to full service digital agency. @ciaran212Ira Haberman, Director of Marketing at Atomic Reach. A marketing and storytelling veteran, Ira Haberman brings unparalleled experience as a creator of unique strategies and content that drive engagement across all digital platforms. Ira’s breadth and depth of experience across both digital and traditional marketing will help achieve greater visibility and deployment of Atomic Reach’s game changing content optimization platform. Prior to joining Atomic Reach, Ira was most recently Director of Digital Content for Corus Entertainment, a responsibility which included digitally branding 37 radio stations for the entertainment company. @irahabermanTom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz
