Summary: by Jeremiah Owyang, Chief Catalyst and Founder, Crowd Companies From AirBnb, Etsy, TaskRabbit, to Lyft, the the sharing economy is on the rise. Your customers are sharing products using social media tools --rather than buying them --and that’s a disruption to you. Whether you’re a big company or small, nearly every vertical is being impacted by the sharing economy. So what do you do if customers don’t need corporations on an ongoing basis? Altimeter’s latest research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy. In this presentation, you will find out:What’s causing this sharing movementWhich verticals are being impacted the mostWhat are the driving forces --and opposing forces to sharingWhat is the impact to corporationsWhat companies and marketers must do now to overcome this disruption.About the Panel: Jeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011.@jowyangRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey
