Summary: The modern customer is smart, engaged, and has already researched your product and you. They are well connected, and present on many different channels and platforms. So how do they want to be talked to? They don’t. Modern customers want you to talk with them. They want to talk with you. But as a marketer, what does this relationship look like? Is it your job to continue to engage and educate them? In this webinar, we’ll get to know the 21st century customer and how marketers need to adapt to keep them happy. Join our panel of experts to talk about:Identifying your social strengths and weaknesses.Integrating old-fashioned, human touch techniques with modern customer service.Customizing engagement opportunities to your customers, brand, products, and services.Choosing the best social channels and platforms for your company to connect with customers.Connecting authentically with customers and prospects depending on the channel and platform.Sponsored by @ActOnSoftware About the Panel: Paige Musto is director of communications at Act-On Software. In her role she oversees analyst relations, public relations, social media, and event marketing. She brings 10 years of experience managing communication programs at high technology companies in the IT Security and SaaS industries. She holds a BA in Communication from the University of California at Davis, and an MBA from Cal State University, East Bay. @PR_MavenStephanie Scott is Social Media Specialist at American Airlines. Stephanie oversees community management and content strategy for the company’s social channels, including Facebook, Twitter, Google+ and Instagram. Prior to joining American Airlines, Stephanie was Senior Account Executive atWeber Shandwick and Social Media Manager at Balcom Agency. Stephanie also founded the Social Media Club of Fort Worth in July 2010 with the goal of bringing together social media enthusiasts to advance learning. @stephaniescottAndrew Ashton is an Analyst on The Social Hive Team at Yum! Brands focusing on global social listening and insight implementation for KFC, Taco Bell and Pizza Hut. The team has trained over 500 associates worldwide on using a sophisticated social listening tool for a number of use-cases including: reputation management, marketing, consumer insights and customer service. Further, The Hive provides real-time insights, analysis, engagement opportunities and content to the brands and other functions. Andrew also serves on the board of Best Buddies of Kentucky as the Communications Committee Chair. Previously, he was the Communications Manager for a non-profit organization serving Indiana. Andrew is an Indiana University School of Journalism Alumni. @AndrewLAshtonPaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
