Social Intelligence: Move Beyond Listening to Insights and Action [WEBINAR REPLAY]




Social Media Today podcasts show

Summary: Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded. This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it. In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:Turning social data into insights.Aligning KPIs across departments and channels.Streamlining company-wide collaboration.Fine-tuning your business goals and strategies.Turning insights into action.Scaling social across your company and systems.Sponsored by @Synthesio About the Panel:  Ben Farkas, VP, Global Client Services at Synthesio. @Ben_Farkas Andrew Bowins, Senior Vice President, Corporate & Digital Communications at MasterCard. @mastercardandyCharlie Treadwell Director of Social Marketing at Symantec. @ctreadwellRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey