Online Community: The New Secret Sauce for Customer Centric Enterprises [WEBINAR REPLAY]




Social Media Today podcasts show

Summary: Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible for enabling these communities as well as creating the tech-savvy customer who expects comprehensive service. All of these benefits are regularly touted as the reasons why online communities are a top priority at customer-centric enterprises. Yet, there’s one sizable and seldom talked about benefit that can be spread on top of them. Online communities also offer an endless source of compelling and engaging content for marketers. By nurturing online customer communities, companies can reap marketing rewards of customer storytelling. If you’re hungry to transform your company’s customer service and marketing, join our panelists and us on this webinar to learn:How marketers can benefit most from online communities.Gathering customer insight through online customer communities.Creating a link between the customer's voice and practical marketing programs.Identifying, recognizing, and incentivizing your brand champions, while connecting them to prospects.About the Panel:  Tamera Rousseau-Vesta, Director of Community Marketing-Extreme Networks, is responsible for coordinating efforts to increase web traffic and brand awareness by managing the Extreme Networks award-winning community, The HUB.  With over 20 years’ experience in sales and marketing, she brings a unique perspective to the community management role. @Tamerarv Nathan Roth,  leads Digital & Social Marketing at Koodo, Canada's fastest growing telecom. Fueled by an insatiable appetite for marketing and technology, he has created award-winning campaigns and outstanding business results. Nathan has helped define how brands connect in the digital age by empowering conversation between employees and consumers. @NathanCRothVanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College. @vdimauroPaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay