Summary: Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is not exactly like someone on Instagram or Google+. This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer. Join us to learn how to:Use analytics to understand social influencers’ needs and wants.Tailor content for a range of influencers across social platforms.Distribute content with influencers most relevant for each medium .About the Panel: David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything.@DavidAmerland Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. @MissLindaWest Carly Tatum, Global Social Media Communications Manager for Dell. In her role, Carly Tatum leads social media and influencer relations strategy within the Global Communications organization. She led “Getting Social with PR” training for 100+ Dell communicators and consults with teams globally to incorporate emerging media into communications practice. Additionally, she co-founded the signature Dell Customer Advisory Program (CAP Days) and the Dell Social Think Tanks program featured in Cheryl Burgess’s The Social Employee & Christer Holloman’s The Social Media MBA, which bring vocal online influencers offline for open, interactive discussions on industry trends. Prior to Dell, Carly led social media and marketing strategy for global mid-size organizations including STA Travel and Aquent. She received her degree in Communications from the University of Southern California (Fight On!). Outside the office, Carly enjoys navigating her new role as a mom, taste-testing new cheeses and exploring Austin’s dog parks with her two labs, Bodie and Hank (named after her favorite TV shows, "The Wire" and "Breaking Bad"). About.me/carlyjeane. Twitter: @carlyjeane Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. &nb
