Trust is the New Currency: Innovative Models for Business Transactions [WEBINAR REPLAY]




Social Media Today podcasts show

Summary: Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard. Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal. If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation. The benefits of instituting a rating system with your customers. How to shift from controlling your social message to striving to be the best. Putting the client experience ahead of profits.About the Panel:   Francesca Pick is a collaborative economy strategist who speaks, writes and consults about how the web and collaboration can change both business and human interaction. After working with the online reputation startup TrustCloud, she is now developing the global community OuiShare and co-charing the largest conference about the Collaborative Economy, OuiShare Fest this May. She graduated with a degree in Communication & Cultural Management from Zeppelin University (Germany) in 2012 and won an award from Microsoft for her thesis "Building Trust in Peer-to-Peer Marketplaces. @Francesca_spDavid Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. @DavidAmerlandChris Abraham is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; invited to SXSW 2013 as a panelist, "Outsourcing & Offshoring Social Customer Service," and, has a Klout of 78 and a PeerIndex score of 77. Chris is currently founder, owner, and Principal Consultant of Gerris Corp, a digital agency focused on social media marketing, digital PR, blogger outreach, technology and social media strategy, online engagement, search engine optimization, and online reputation management. Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology s