The Social Employee: Transform Your Employees into Brand Advocates [WEBINAR REPLAY]

Summary: In today’s world, simply posting on social channels is no longer enough. Brands need to find innovative ways to reach new customers and increase awareness. Leading brands like AT&T are realizing the value in powering employees to create and share authentic brand stories across social networks.   By powering employees, brands can increase social activity and engagement, improve share of voice, and drive more web traffic. In fact, brands who are powering employees to be thought leaders and influential in social channels outperform their competitors by 20%.   During this webinar Lee Diaz, Senior Manager, Emerging Communications at AT&T will share proven best practices from AT&T's award-winning employee advocate program. Register for this webinar to learn:Steps to launching an employee advocate programHow to transform employees into brand advocatesHow to motivate employees to create and share on behalf of your brandSponsored by SocialChorus About the Panel:  Lee Diaz is the lead internal consultant on social business at AT&T and responsible for the development and launch of new collaborative strategies and tools. In this role, he promotes best practices across the business, creates plans and goals for social business use and adoption, and innovates additional features and functionality to drive continued growth in usage of internal platforms. In addition, Diaz serves as a lead in the company-wide effort to educate employees on social media, and is the liaison to legal, compliance and AT&T University. Additionally, Diaz serves on the company’s Social Media Council and the Social Media Escalation team. Diaz holds a Bachelor’s degree from Pepperdine University, and a Master’s Degree in Public Policy from the University of Southern California. Follow Me on Twitter: @LeeDiaz24Michael Brito is a Group Director at WCG, a W2O Group company.  He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned and owned media initiatives.  Prior to WCG, Michael worked as a Senior Vice President of Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community building. Very early on in his career, his role was very focused on search marketing (paid and natural) and digital marketing. Michael’s book, Your Brand: The Next Media Company, was released in October 2013. Find out more information here: https://www.facebook.com/TheNextMediaCompany.  Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook. @GregShoveRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey