Episode 4 – Time and Consistency




Marketing Stuff You Should Know show

Summary: I recently had a conversation with a friend of mine who just took over the position of president of a big RV company.  He told me that overall things are going well but aren’t happening as quickly as he would like.  Like many of us, he’s impatient and wants to see his vision working RIGHT NOW. He told me that the company will eventually function EXACTLY the way he plans but two things have to happen.  Time and consistency. Two concepts that are very simple to grasp and even execute but they are very often forgotten about or disregarded. Remember, things take time.  Just like baking a cake or growing a beard, you can’t speed along the process just by snapping your fingers.  You just have to plan on putting in as much time as it will take to complete the project.  And while you’re at it, why not make it great!  Put in those few extra seconds to give it the quality it deserves.  If you know your project is going to take you an hour why not make it the best hour of your time (rather than multi-tasking the whole time and getting sub-par results). Then there’s consistency.  Whether you like it or not, you (and everybody else), show your consistency over time.  Even if you’re always multi-tasking or working on multiple projects at the same time.  That just shows that your are consistent in doing 100 things at a time and never finish anything at once.  Or, on the flip side, if you complete one task before moving onto the next then you consistently prove to be a focused individual.  So which one are you?  Which one would you rather convey to your friends, colleagues and customers? In the example of my friend who now runs the RV company he plans to deliver a superior product backed by superior support from a highly knowledgable staff.  And the only way the market will believe his vision is if the company consistently delivers a superior product or delivers superior support time after time after time.