Summary: In this podcast by social media training specialist Eric Schwartzman, Lee Odden (@LeeOdden), CEO of Top Rank Marketing shares his social media optimization secrets at the PRSA Digital Impact Conference.Content flows in every direction across diverse platforms on today’s fast moving natural search and social Web, formats and devices. Now more than ever, creating content that influences growth, sharing and new business requires a more integrated, scalable approach. In this recording, you’ll learn Lee's Attract, Engage and Convert model, which helps organizations optimize the performance of their content-focused digital marketing and public relations programs on social networks. read more
