The 6 Key Digital Marketing Options That All Medical Device Companies Need to Consider




Medsider Radio: Learn from Medical Device and Medtech Thought Leaders show

Summary: In the mad rush to arm your medical device sales force with the latest iPad apps, have you stopped to consider whether your digital marketing efforts truly align with your overall marketing and sales objectives? It's a mistake that a lot of medical device companies are making. Perhaps more important, have you placed enough emphasis on training your sales force how to properly use the expensive digital tools you've provided them with? In this interview with Asher Cameron, VP of Account Services for Infuse Medical, we learn how to differentiate between “marketing digital” and “digital marketing” in an effort to define a strategic digital marketing plan for your medical device company. Here's What You Will Learn - The 6 digital marketing categories that medical device companies should consider. - What digital marketing option carries the most potential for disrupting the traditional medical device sales channel? - The anatomy of effective medical device mobile applications. - What is the #1 digital marketing request from physicians? - And much more! This Is What You Can Do Next 1) You can listen to the interview with Asher Cameron right now: Download audio file (AsherCameron_MedsiderInterviews_2012.mp3) 2) You can also download the mp3 file of the interview by clicking here. Don't forget – you can listen to this interview and all of the other Medsider interviews via iTunes.  And if you get a chance, leave us an honest rating and review. 3) Read the following transcripts from my interview with Asher Cameron.  Also, feel free to download the transcripts by clicking here. Raw Transcripts of Interview Scott Nelson:    Hello everyone, it’s Scott Nelson, and welcome to another edition of Medsider.  This is the place where you can learn from med tech and medical device experts on your own terms without going to school.  And on today’s program we’ve got Asher Cameron, who’s VP of Account Services for Infuse Medical.  Thanks for taking some time out of your busy schedule, Asher.  Welcome to the program. Asher Cameron:       Thanks, Scott.  I appreciate being here. Scott Nelson:    Okay, so it was either last week or the week before, you presented at the Medical Devices Digital Marketing Conference hosted by ExL in Minneapolis and you started out your presentation with digital marketing or marketing digital, and I thought that was an interesting phrase.  Can you expound on that a little bit more? Asher Cameron:       Yeah, it’s a great question.  One of the things that we’ve noticed, as technology expands across the entire not just medical devices but across any industry that's benefitting from mobile technology in particular, is that it’s very easy to be so enthralled by the technology that we get in the mode of rather than continuing to focus on our marketing plans, marketing sales and training objectives and matching those objectives with the best option digitally, that sometimes we can fall into the trap of not doing digital marketing but marketing digital or marketing a digital solution, pushing a tool or application out because it’s cool and it’s neat and it’s high-tech versus ensuring that we are lining all the tools that we’re developing to meet our marketing and sales objectives. And so that's why I felt like at the conference starting out with that.  But it’s important that, again, the iPad hasn’t changed marketing, and the iPad 12 with Siri and hologram Siri or whatever technology may come out here 10 years from now is not going to change marketing.  We still have the same core marketing objectives, it’s just we have a lot more effective tools now digitally to achieve those objectives, and so I feel it’s important ...