Summary: A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting. "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" Michael Eisner, former CEO of Disney Links to items mentioned in the show: The Age of Persuasion, CBC podcast by Terry O'ReillyUnder the Influence, CBC podcast by Terry O'ReillyBook: Be Our Guest; Perfecting the Art of Customer ServiceAttracting Youth episode - September 2012Teenagers and Young Adults in Naturism episode - January 2012Why Clothing-Optional Does Not Work episode - June 2009Women and Naturism episode - March 2010Play now Complete transcript Provided by Rev.com Episode LV
