Are Medical Device Models the Key to Building a Lean Medtech Startup?




Medsider Radio: Learn from Medical Device and Medtech Thought Leaders show

Summary: The lean startup movement has become increasingly popular within the tech community after the release of Eric Ries’ book in 2011. Although I personally believe the lean startup methodology is brilliant, some aspects are difficult to apply to the medtech space. For example, it costs significantly less money to iterate on a software idea in comparison to a medical device prototype. However, medical device models could be a potential solution to this challenge. They are not nearly as expensive as you would think. And it’s much more efficient to make changes to a model vs. an actual prototype. In this interview with Allison Rae, Principal at Pulse Research and Development, we learn how to best utilize models throughout the entire medical device lifecycle from concept to commercialization. Here's What You Will Learn - How medical device models can help “juice” the R&D development cycle. - The benefits of using medical device models for physician training and education. - Are medical device models more cost-effective than apps? - How medical device models make for a more compelling learning experience. - The “play-doh” effect: Using medical device models to create strong brands and memories. - Can medical device models be a key differentiator in the sales process? - What does it cost to produce a medical device model? - Why rapid prototyping and avoiding surprises are incredibly important concepts to master. - And much more! This Is What You Can Do Next 1) You can listen to the interview with Allison Rae right now: Download audio file (AllisonRae_MedsiderInterviews_2013.mp3) 2) You can also download the mp3 file of the interview by clicking here. Don't forget – you can listen to this interview and all of the other Medsider interviews via iTunes.  And if you get a chance, leave us an honest rating and review. 3) Read the following transcripts from my interview with Allison Rae. Read the Interview Before we dig in, you need to listen to these 2 brief messages. Meaningful discussion and debate.   Job leads.  Opportunities to network.  Access to specialized groups.  Sound interesting?  Then you should check out the Medical Devices Group on LinkedIn.  It’s the industry’s only spam-free, curated forum for intelligent conversations with medical device thought leaders.  Not only that, but it’s the single largest medical group on all of LinkedIn.  Medical device professionals worldwide are invited to join the Medical Devices Group to help build their personal and corporate brands.  Check it out: http://medicaldevicesgroup.net As a reminder, Medsider is on iTunes.  Just go to http://medsider.com/itunes and you can subscribe to the podcast for free.  That way, all the new episodes will automatically download to your iTunes account.  It's super easy.  Also, if you like the podcast, don't forget to rate it.  That really helps us out.  Again, that’s http://medsider.com/itunes. Okay, for you ambitious medical device and medtech doers, here’s your program… Scott Nelson:    Hello, hello, everyone.  It’s Scott Nelson and welcome to another edition of Medsider, the program where you can learn from proven and experienced medical device and med tech thought leaders. And on today’s call we’ve got Allison Rae, who is the Principal/Chief Creative Officer at Pulse Research and Development. Allison is an industrial designer by trade. And what is Pulse R&D? Pulse R&D is a team of highly specialized individuals who are experts in the development and manufacturing of medical devices. They have a specific expertise in product pipeline development, IP-driven design solutions, custom soft tissue anatomical model development—that's a really long phrase there—voice of customer research, ...