PricingScan Podcast show

PricingScan Podcast

Summary: Podcast to discover precious advices to improve your sales on Amazon.

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 Hit 7 Figures and Beyond in 7 tips – 2021 | File Type: audio/mpeg | Duration: 05:19

Making seven figures in 2021 and beyond this decade is not impossible. There are rapidly growing industries and technological advances, and plenty of individuals and businesses will experience growth and financial gain. Remember these habits and strategies to help you attain financial freedom. 1. You must have multiple streams of income. This is one of the oldest lessons in the book. The more streams of income you create, the more likely your chances of earning seven figures. Sure, one income stream can potentially reach the million-dollar mark, but it can be a bit risky to put all your eggs in one financial basket. Aside from earned income, where you’re exchanging time for money, you must invest in other streams to free up time while also reaching financial freedom. Passive income is the main way to do so, which you can generate by creating digital products, as one example. Residual income from affiliate marketing or rental-property income can also get you closer to your seven-figure goal. To successfully manage different income streams, one must learn the skill of delegating. As Richard Branson has expressed, “As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.” 2. Create products and services people need. The products and services you offer have a direct effect on your earnings, and seven figures is attainable if you focus on price, value and demand. Consider high-ticket products, services or packages to appeal to some of your most dedicated clients. Regardless of high ticket prices, new products and services are a good way to earn more money in the new year and decade. Provide more valuable options to your customers and they’ll appreciate it, all while you scale your business. 3. Scale properly. Before scaling your business, be sure that your customers will want what you’re building. Beginner entrepreneurs often make the mistake of overlooking this step. From there, be sure to maintain enough inventory to satisfy demand, and bear in mind that most businesses keep popular items at a higher supply. 4. Media exposure is key. Utilizing the media is important when showcasing your business and what you offer to a wide range of possible customers and clients. Target as specific an audience as possible, and don’t be afraid to refine the audience your ads are targeted to. Be clear and confident in what you offer, and revenue will likely increase. 5. Invest in your business and yourself. To scale your business, you must reinvest by outsourcing more tasks to focus on growth, equipment for more efficient operations, marketing, etc. As mentioned earlier, investing in other areas of income is crucial, but it doesn’t stop there. Be sure to invest in your education to increase your skills and your health to stay active and on top. Not only do you have to do what’s best for your business, but also for yourself. 6. Avoid burnout. As much as people would like to think otherwise, it’s not healthy to be working all the time. Lack of rest will decrease performance, and experiencing burnout imposes additional health risks. You can lose focus of the goals you set, and little to no progress will be made in the upcoming year. Manage time to achieve goals, and set aside time to rest and grow. As successful business mentor Merel Kriegsman states, “If you attempt to pull a ‘just keep swimming’ strategy, your ability to receive awesome things in your life starts to lag behind the results you’re seeing in your business, and that’s when self-sabotaging behavior will come and bite you in the butt.” 7. Hang around other seven-figure earners. Almost every successful entrepreneur has advised this, but that’s because it really is important. If you hang around five millionaires, you’ll be far more likely to become one yourself...

 What is ACoS (Advertising Cost of Sales) on Amazon? | File Type: audio/mpeg | Duration: 02:47

How do you calculate ACoS? Amazon ACoS is how much you spend on Amazon advertising in order to generate $1 in revenue from that spend. Similar to Google’s ROAS, ACoS is a great metric for PPC marketers to see if advertising campaigns are profitable. Your Advertising Cost of Sales is calculated by taking your ad spend and dividing it by your number of sales. For example, if you launch an ecommerce campaign that generates $600 in sales, costing $168 over a certain time period, you would take $168, divide it by 600, and get your Advertising Cost of Sales of 28% cost for every dollar of sales you make. This means you spend $0.28 on Amazon Advertising for every $1.00 of revenue from that advertising. Why is ACoS important? Your ACoS will help you determine how successful your ad campaigns are on Amazon and how much it costs to be a profitable seller. Of course, you’ll first need to define an ideal target for your Advertising Cost of Sales so you can see just how much profit you’re making. To do this, you’ll need to look at the cost (and break-even point) of your products. What is a good Amazon ACoS? There is no perfect Advertising Cost of Sales on Amazon that you should strive for, it can vary by company, product, and goal! So then how do you determine the best Advertising Cost of Sales for your ecommerce campaigns? Ideally, you’ll want to get the highest sales revenue possible, combined with the lowest ACoS possible. Because low ACoS means high profitability and high ACoS means low profitability, sellers tend to push for low ACoS unless they are working on a specific awareness or sell-out strategy. Determine target Amazon Advertising Cost of Sales To determine your ideal Amazon Advertising Cost of Sales, you’ll want to find your ideal profit margin and work backwards. The average ACoS that advertisers strive for is between 15%-30%, but remember that every company, product offering, and marketing strategy is different, and can affect the ideal ACoS. Related Resources Would you like to win a Free Lifetime trial of PricingScan + a cash bonus of $ 1,000 ? Also Take advantage of PricingScan’s 15-day trial, the First Amazon Sellers Platform with Zero fixed Fees. The post What is ACoS (Advertising Cost of Sales) on Amazon? appeared first on PricingScan.

 What Amazon selling strategy fits you the best? | File Type: audio/mpeg | Duration: 03:01

Retail/Online Arbitrage Retail arbitrage works by buying products from retail stores, thrift stores, and other online marketplaces like eBay and then selling them at a higher price on Amazon. If you check sales and clearance bins often you can usually find products selling for less than they’re listed on Amazon. Books are a popular item to sell with this strategy. To make the process a little easier you can download the Amazon Seller App. This will allow you to scan products that you find in stores with your mobile device to see if they’ll be profitable to sell. Retail arbitrage is a great way to start selling on Amazon. Just keep in mind that it can be quite time consuming and isn’t very scalable. Wholesalers Wholesalers are businesses that buy products from manufacturers in order to resell them to retailers. They offer lower per product pricing than retail stores allowing you to make a profit on each sale. They also generally have lower minimum order amounts than manufacturers. If you find an existing product you want to sell you can locate a wholesaler that offers the product and purchase it in bulk to resell on Amazon. This is a solid strategy assuming you have enough money to buy wholesale and can find the right product to sell. However, keep in mind that you’re selling existing products in their original package. This means other sellers will likely be selling the exact same product, which leads to more competition and can result in price wars as you battle with other sellers for the buy box. Private Label Products If you’re looking for the strategy that offers the most potential revenue then this is it. A private label product is one that you designed and branded yourself. The process is actually easier than you think. Once you’ve found a product and niche you think will be profitable, start thinking about ways you can improve on that product. Then go to the Alibaba or Aliexpress sites, find manufacturers and vendors that make those products, and speak to them about your ideas. Most companies will be happy to work with you and create products with your desired alterations. They’ll also let you choose colors, send you samples so you can test the quality, and put your branding or logo on the product. This strategy can be very successful, but it does require quite a bit of work initially. However, once you manufactured and developed your product you can easily reorder it just like you would from a wholesaler. Related Resources Would you like to win a Free Lifetime trial of PricingScan + a cash bonus of $ 1,000 ? Also Take advantage of PricingScan’s 15-day trial, the First Amazon Sellers Platform with Zero fixed Fees. The post What Amazon selling strategy fits you the best? appeared first on PricingScan.

 Are you Ready to win Free Lifetime Trial to PricingScan + a cash bonus of $ 1,000? | File Type: audio/mpeg | Duration: 03:55

Are you Ready to win Free Lifetime Trial to PricingScan and a cash bonus of $ 1,000? What is PricingScan ? We are an US/French geek team who have noticed that Amazon selling game is more and more competitive. And there is no tool which have a community building approach for sellers. PricingScan, a new web based App, is The First Amazon Sellers Platform with Zero Fixed Fees which aims to facilitate Amazon Seller’s life and grow their business. App is different from competitor offers in three ways: First we have Zero Fixed Fees and instead use a percentage fee of 1% on Amazon transactions. It’s a fair pricing adapted to Amazon sellers use and also to seasonal sellers. Second we are focusing on SEO to improve product ranking, listing quality but we also extend to the product research to have a complete platform. In the future, we want to create a community for Amazon sellers by linking to Facebook and other social media for promoting their products widely. What I get in participating to Beta Testing? Beta testing is now open will last until the end of the year 2021 (12/31/2021). But don’t wait, spots are limited to the first 50 applicants. If we select you and you participate actively in beta testing phase, we offer: Free Lifetime Subscription on PricingScan App Cash bonus of $ 1,000. It’s a gift of several thousands of dollars for active Amazon Sellers. Remember that it’s a win/win partnership because you can influence development to your needs, to be a creative force and consequently provide your business with an Free Lifetime indispensable tool. What do we expect from you? You must: be an active Amazon seller have a professional plan of Amazon seller central account have a monthly revenue of at least of $5,000 in Amazon be active in participating PricingScan App testing which mean: be responsive to our communication, follow our instructions produce feedback on issues and/or suggest improvements How to join our beta-testing team? First you apply on this link Second you receive an email inviting you to fill out survey Third if you are selected you receive in the next few days an email to announce it and the NDA (Non disclosure agreement) to sign with DocuSign. More features will follow in the next few months We will launch PricingScan Chrome extension on product research for end October / early November : it will bring new features browsing on Amazon marketplaces product pages. Those features are already in development and testing right now. Not convinced yet ? You can book a demonstration on PricingScan App using this link. It will take no more than half an hour. Together we will see how useful this Application is for your Amazon business. Conclusion of “Are you Ready to win Free Lifetime Trial to PricingScan and a cash bonus of $ 1,000?” Don’t wait, spots are limited to the first 50 applicants. Related Resources Would you like to win a Free Lifetime trial of PricingScan + a cash bonus of $ 1,000 ? Also Take advantage of PricingScan’s 15-day trial, the First Amazon Sellers Platform with Zero fixed Fees. The post Are you Ready to win Free Lifetime Trial to PricingScan + a cash bonus of $ 1,000? appeared first on PricingScan.

 Sell or Be Sold ? – Financial Freedom or Slavery ? | File Type: audio/mpeg | Duration: 05:31

Sell or Be Sold ? SELLING IS A WAY OF LIFE To succeed, a person must be able to sell. Every person needs to be able to sell others on their ideas to advance their goals and their own life. Salespeople make the world go round and drive entire economies. Indeed, all professions rely to some extent on sales. “.the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others.” SELL YOURSELF The greatest sale of all is to sell yourself. Conviction is the make-or-break point in any transaction. Without conviction, the sale will not happen. “Customers do not stop sales. It is salespeople who stop sales from happening. You, not the customer, are the barrier to the closed deal.” Commitment is essential to making a firm decision; it allows the salesperson to stop wondering and to follow through with actions. THE PRICE MYTH Price is almost never the stumbling block to a sale. If a buyer hesitates over the price, they are not saying “this is too much money for me to spend,” they are saying “this is too much money for this particular product.” If the customer really wants the product, then money will be no object. In this situation, it is better to try to sell a more expensive product and judge the customer’s response. In other words, always move up, rather than move down. Once a customer discovers a product that s/he loves, the price will not be a barrier. “When I can’t close a sale, I’ll always try to move the buyer up to a bigger or more expensive product as the first solution to price objection.” It is also important to bear in mind that Second Money is easier than First Money. In other words, once a customer has already committed to spending something, they are more likely to return to spend again on further products. It is likely, too, that at the end of the day the more they spend, the better they will feel. ALWAYS AGREE WITH THE CUSTOMER A salesperson is really in the people business, not the ‘selling’ business. As a result, it is essential to start any sale from a position of agreement. Disagreeing with the customer’s viewpoint creates an adversarial relationship that is unlikely to lead to success. If a customer says “this product will not work for us,” instead of responding “Yes, it will!” take a step back and try to find common ground. “I can see why you might think that, but here is some additional information.” To put it simply, the customer is always right! Similarly, never criticize the customer by bringing up unreturned phone calls or something they should have done differently. It is up to the salesperson to make the process work. THE IMPORTANCE OF TRUST In any sale, it is important to establish trust. An essential part of this is to show, rather than tell. People tend to trust and believe what they see, rather than what they hear. It is always better to show how the product will benefit the customer, rather than demand that they take your word for it. “When you’re documenting facts for your customer, it’s preferable to use third-party materials that support what you’re saying. Remember, people believe what they see, not what they hear.” GIVE, GIVE, GIVE Always make the customer feel serviced, rather than sold. “People will pay more for an agreeable, positive, and enjoyable experience than they will for a great product.” For the salesperson, this means giving energy, attention, and suggestions to the customer. It is also important to give the customer full information so that they feel in control of the process and the purchase. At the end of the day, providing a sense of service is more important than the act of selling. “If someone asks me for a drink, I get it for them, open the bottle and bring them a glass, ice and a napkin.” CONCLUSION Whatever the product or situation, the perfect sales process has five steps. Step one: greet and welcome. Step two: determine wants and needs. Step three: present the product as a solution to a need. Step four: make the propo...

 How to Write a Killer Sales Copy on Amazon? | File Type: audio/mpeg | Duration: 05:34

How to Write a Killer Sales Copy on Amazon ? A killer sales copy is a copy that persuades, no doubt about it. On other platforms, sales copies can be ineffective for consumption since customers tend to dislike salesy language. On the Amazon Marketplace, it’s a different story. Your target audience is ready to buy products in real-time, so a well-written sales copy can make the difference between you and your competitors. Typically, an optimized sales copy should include the following key elements: Product Title As the first piece of text your customers will read on your product listing, the product title should be straightforward and contain the most crucial information about your item. Amazon Seller Central uploaded Style Guides to help sellers structure their titles better, and a well-crafted title normally provides the product’s unique characteristics and benefits. While product titles highly depend on what type of product is being sold, entrepreneurs generally include the following details: Brand Model type and number Product type Size and quantity Power output requirements Color Design Trademarks or patents (if necessary) It’s important to note that each product type has a corresponding Amazon title formula, so you cannot randomly mix these details on your title. For instance, Amazon suggests the following templates for these popular product types: Kitchenware: Brand + Model Name + Model Number + Size + Product Type TV Sets: Brand + Model Name + Product Type + Color DVD Players: Brand + Model Name + Size + Product Type + Screen Type Jewelry: Brand + Product Category + Sex + Metal Variation + Shape + Material + Product Type Video Games: Brand + Product Type + Type of Platform By optimizing your product title, you will immediately catch your customers’ attention and increase your business’s likelihood of producing sales. Product Description Since Amazon is an entirely online platform, the only way that entrepreneurs can make a sales pitch to customers is through a clear product description. Think of it as an opportunity to persuade the customers with the right words in time for their purchasing decision. Below are some of our Amazon SEO tips on how you can optimize this part of your product listing: Do not rewrite. A well-crafted product description does not merely mimic what was written in the product title, but expands on its details and makes the benefits a focal point of the text. Tell a story. If you want to take it to another level, feel free to tell a story of how exactly the products came into existence. It is a real-life testimonial about the product that presents a unique viewpoint on why people need it in the first place. Make it readable. Customers on Amazon typically hate reading large chunks of text, so you have to make your product description as concise as possible. We recommend maintaining three lines for each paragraph and separating them using the line break HTML code. Utilize Amazon SEO tools. The product description tab has a set of tools to choose from, including the ability to put bullet points, lists, and bold/italicize/underline texts. Take advantage of these tools to make your descriptions stand out. Product descriptions provide an avenue for you to talk to your target audience. Why not make the most out of them? Bullet points Bullet points are yet another way to make a compelling case to your target audience that they should purchase your product. As a matter of fact, most Amazon customers prefer reading concise bullet points over lengthy descriptions. So it shouldn’t come as a surprise that they contribute positively to a business’ increase in conversion rates. We have compiled a summarized list on what you can do to write bullet points that convert: Outline. It’s your job as an entrepreneur to make sure bullet points are written differently from your title and description. Instead of being straightforward or telling a story, make a clear outline of the product’s best attributes. Focus on one ...

 Understanding The Two Essential Ranking Factors on Amazon | File Type: audio/mpeg | Duration: 04:17

As a new Amazon entrepreneur, it can be overwhelming to think about how your products will rank higher. You will face fierce competition and a continuously developing A10 search engine algorithm, and it is for this reason that most companies hire an Amazon SEO consultant for help. For now there are no exact ways to pinpoint how Amazon A10 targets customer queries and results. However there are hints that can help make your products more noticeable. After all, you can utilize the A10 search engine to your advantage when matching your products with the right customers. These two ranking factors are classified as follows: Selling high-quality products at a fast pace, and Mastering the art of Amazon keywords. Factor #1: Sales Velocity Amazon uses Sales velocity as a metric to reflect how fast a product sells on the Marketplace. And it’s not only to let sellers know how they are performing. The connection of sales velocity with Amazon SEO is relatively straightforward: the more money you generate on the Amazon platform, the higher your rankings will be. If you establish a compelling sales resume for Amazon, it will be more than happy to give you a little special preference. Apart from an effective SEO strategy, sales velocity can also be reinforced by launching pay-per-click (PPC) advertising campaigns. But also analyzing product conversion rates, and increasing customer reviews can improve sales velocity. Some well-connected entrepreneurs also establish a network with other Amazon sellers to collaborate and help each other’s businesses through “referral traffic.” Determining and increasing sales velocity rates are vital to your success on Amazon. If you want to make some noise and get noticed on the platform, consider investing in these useful techniques. Factor #2: Keyword Mastery Amazon keywords are crucial to the entire SEO process. They are Amazon SEO tools that help your eCommerce business connect with your audience on the platform based on what they are looking for. If you fail to use the right keywords, how else will the A10 search engine understand your products and boost it on top of the platform’s search results page? A10 may be a smart piece of technology, but it won’t detect what your product is unless you use the appropriate language to speak to it. For starters, these are some useful tips to optimize your Amazon keyword usage: Determine and concentrate on your target audience. The first step in choosing the right SEO keywords is to determine who you are trying to reach. Are you in the business of selling fitness supplements? Then try targeting relevant keywords for the fitness market, and refrain from using general keywords like “gym” or “fit” on your webpage. Include your keywords in product listings. To rank high on Amazon searches, you should include carefully-chosen keywords in all product listings. Remember, you only need to use a keyword once to rank higher. If you use the same keyword only wasting word space that could have been used on other keywords. Learn how to use backend keywords. Simply put, backend keywords are keywords the customers cannot see on the platform. If you already have a long list of keywords and don’t want to put all of them in your listing, you can instead place them as your back-end keywords. This way, you will be able to rank for other searches and maximize your leads. Conclusion Implementing these common strategies can help the A10 search engine know your products better. Subsequently it places your products higher on the platform to connect you to your customers. Related Resources Maybe want to win a 1-Year trial of PricingScan? Also take advantage of PricingScan’s 15-day trial, the first Amazon Sellers App with Zero fixed fees. The post Understanding The Two Essential Ranking Factors on Amazon appeared first on PricingScan.

 What is Amazon Inventory Performance Index (IPI) Score? | File Type: audio/mpeg | Duration: 04:18

What is Amazon Inventory Performance Index (IPI) Score & How to improve it? What is Inventory Performance Index? The Inventory Performance Index (IPI) is a score Amazon assesses to determine how well sellers are managing their inventory. You can score between 0 and 1000. You can see it at : Inventory Dashboard within Seller Central How Amazon calculate the IPI? The most frustrating thing about the IPI is that Amazon refuses to comment on how it is calculated. Currently, though Amazon says there are three factors that affect your IPI score: Reducing excess inventory to increase profitability Increasing sell-through to balance your inventory weeks of cover Ensuring inventory is buyable by fixing listings that are stranded Amazon explicitly states that “IPI points are not deducted for running out of stock”. This point bears repeating as it is a very common misconception: being out of stock will not negatively affect your IPI score. Stranded inventory will affect your IPI score but it’s an easy fix. So, in other words, the key factors in improving your IPI is to avoid having over-stockages at Amazon and improving your sell-through rate. To the last point, Amazon calculates your sell-through rate as follows: Sell through rate = Units sold/shipped over the past 90 days/average number of units available at fulfillment centers of the past 90 days. So, for example, if you sold 100 units over the last 90 days and had an average of 200 units in stock during that time your average sell-through rate would be 0.5. My other sneaking suspicion is that Amazon heavily punishes products with zero sales over 90 days. Amazon calculates your IPI score weekly on Monday. What are the punishments for a bad IPI Score? The punishments for a poor IPI score (varies between 400 to 500 – check Amazon for the most current thresholds) is inventory storage restrictions and higher storage fees ($10/CFT to be exact). Amazon does not disclose how much your inventory storage limits will be until you fall below an IPI of 400 but in the one instance our account did fall below the threshold (previously 350) we had potential storage limits of roughly 5x our current storage. In this case, the storage limits would not have been very punitive; I’ve heard of cases when storage limits were very prohibitive. You can see your current storage limits and potential storage limits at the bottom of any shipments planning window. Amazon calculates your IPI each quarter (March 31, June 30, September 30, and December 31) and also 6 weeks prior to the quarter’s end. If it’s below 400 either at the quarter’s end AND 6 weeks prior then Amazon penalize you. What Should You Do? As the algorithm used to calculate IPI is a mystery, we can only hypothesize some firm action steps you can take to avoid a penalization by a poor IPI: Look at your IPI score now Make sure you have an IPI above the minimum threshold (between 400 to 500) either at the quarter’s end or 6 weeks prior Better utilize 3PLs for storage and increase the frequency of sending inbound shipments into Amazon Maintain 30 to 60 days of stock and not more Fix stranded inventory immediately Remove excess inventory Create shipments in advance if you think you will fall below 400 for both reporting periods Related Resources Maybe want to win a 1-Year trial of PricingScan? Also take advantage of PricingScan’s 15-day trial, the first Amazon Sellers App with Zero fixed fees. The post What is Amazon Inventory Performance Index (IPI) Score? appeared first on PricingScan.

 Find out and compare Amazon Sellers tools chrome extensions | File Type: audio/mpeg | Duration: 14:45

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 Find out the Rules for the mostly used Products Identifiers | File Type: audio/mpeg | Duration: 06:30

Find out the rules for the mostly used products Identifiers. A single product can have many associated codes. If you’re a retailer, which of the many product codes should you be using? UPC, ISBN, ASIN, EAN- there are several to pick from. How do you map these codes back to the products and ship the right one? Most importantly, why do we need codes, and can we sell without them? Indeed, until the time when stores used manual billing only, having product codes was not a prerequisite for selling. It was redundant even, to take a product that both the retailer and customer can recognize and then proceed to attach a code to it. However, with the advent of mass manufacture and several stores selling the same product, we need codes, much like names, to identify each product. Codes, or product names, are a way to uniquely identify your products and this is often considered to be an inventory management best-practice. Before you get into the codes, it is worth spending some time to understand inventory management better and see how you can do business better with it. What is ISBN – International Standard Book Number Just as products are uniquely identified by UPCs, books, magazines, e-books and other published media can be uniquely marked using ISBN. Every book that goes into publishing must have an ISBN code attached to it. (Edit: A reader has just brought to our attention the fact that self-published books need not mandatorily have an ISBN, although it is definitely recommended. Thank you, Mike!) What’s more, different editions of the same book will have different ISBNs. For example, Harry Potter and the Philosopher’s Stone has the ISBN 0-7475-3269-9 while its illustrated edition has the ISBN 0-5457-9035-2. Why is an ISBN so important? Books and published media often travel and sell all around the world, hence the ISBN is a good way for a publisher to keep track of how much it is selling and where. As opposed to using the name- the first book in the Harry Potter series sells by the title of ‘Sorcerer’s Stone’ in the United States and ‘Philosopher’s Stone’ in the UK and some other countries – using an ISBN is a better way of identification and tracking. How do you register an ISBN? Each country has a national ISBN agency. Depending on where you live, you need to approach the agency with information about the book and author. If you’re publishing your own work, it is possible to apply for a single ISBN and cut costs. Here’s a detailed look at the procedure. What is UPC – Universal Product Code As the name implies, this coding is universal, in that every retailer and every marketplace would use the same code for a certain product. This is the code that goes into barcodes and helps stores keep track of sales. This is the code that helps a manufacturer identify how much of a product he has sold worldwide. A UPC is typically 12 digits long and represents attributes such as the weight of the product, the product type, name, etc. Why are these attributes important? Because a machine (barcode reader) ‘reads’ this code and links its attributes to a certain price. Indeed, the advent of UPC has made possible the use of computerized billing and faster checkouts. A UPC applies to virtually every category of products you can think of, from electronics and clothing to food, medication and even services. In order to get a UPC for your products, you first need to register with GS1 and obtain a company code. You prefix this code to all your products to help identify you as the seller. Once you have this code, you have to assign unique numbers to each of your products. You can then order as many barcodes as you like. Here’s a link to where you can do it. What is EAN – European Article Number For a long time, we assumed that products manufactured within US and Canada would sell in these territories alone. We also thought that manufacturers would produce these goods locally as well. Common knowledge and time have shown that this is often not the case, ...

 Amazon Best Sellers Rank – Everything You Need to Know in 2021 | File Type: audio/mpeg | Duration: 04:45

The top seller ranking is a metric that interest many Amazon Sellers in. However, what it is remains a mystery. Amazon isn’t very clear on the details, but we have some good insights into what it means to sellers from experience and public opinion. More importantly, we can infer from this information whether or not it matters. What is the Amazon Best Seller ranking? Amazon Best Seller Ranking page describes it as an hourly calculation of product rank based on sales that takes into account recent and historical sales of each product sold on the same Amazon marketplace. You can see a product’s ranking in the Product Information section of the listing. Hourly Sales Amazon assign products a top seller rank when the customers ordered them multiple times within a certain time period. For calculate it, Amazon compare with other products in the same category. A high rank means that it has recently sold more than any other product in that category. This calculation looks at recent sales rather than cumulative sales. Therefore, it does not give an accurate picture of how well a product is actually selling. Products are also classified into subcategories, but the main category has the most weight. Similarly, Amazon prioritize products in the top-level categories. Because updates to the top 10,000 products are so frequent, the top seller ranking for a product can change instantly. Products that don’t make the cut, however, are updated after about three hours. In addition to categories, frequency and number of sales, the algorithm also analyzes factors that predict future sales. This means that changes in the top seller ranking do not immediately reflect actual changes in sales. All Amazon This means that the same product sold by the same store on Amazon US versus Amazon CA or in the UK, for example, can have a drastically different Best Seller ranking in those markets. It’s important to note that the visibility of a product depends on where the customer is searching. A search on Amazon’s main page will show the best results for the most appropriate service, while a search in a specific category will show the best results in that category. Does the best seller matter? On the surface, yes. Amazon’s algorithm identifies the highest seller rank as an upward trend. This tells Amazon that the product should be optimized in the search results. This means that the product will be prioritized in customer searches and placed in the section where Amazon shows what other customers who purchased a product also purchased. Products with the highest Best Seller ranking also appear on Amazon’s coveted Best Seller list. And we all know that more visibility means more sales. But looking deeper, the Best Seller rank doesn’t do much for a product’s visibility. It doesn’t add much to the organic ranking and fluctuates so much that it’s a headache to keep up with uncontrollable variables. Conclusion Vendors need to stop spending time and energy looking at the top seller ranking for their products. Instead, they should focus on quality, reasonably priced products with optimized listings backed by solid marketing to get sales. That’s what you can control and how you get a high ranking in the Best Seller ranking – note the reverse. The Best Seller ranking is just the icing on the cake, a trophy for doing Amazon sales right. Using the right launch strategy can help you get the initial sales you need to really succeed on Amazon. A good example can be found in this case study on how to launch from the top of page 1 without using heavy discounts. By optimizing products, sellers can also collect positive reviews. Reviews are not factored into the calculation, but they play an important role in visibility (like winning the Buy Box) and ultimately drive sales. Reviews come from customers who are impressed enough with a product’s quality and a vendor’s customer service to share their experience with others. This is what really drives sales and therefore search position...

 How Zero fixed fees are unique in Amazon sellers app market? | File Type: audio/mpeg | Duration: 03:03

As you can notice all of our competitors have complex pricing plans with not all features for everybody. For example: Be finished with complex pricing plans of all our competitors we are the only platform in the market to offer a sales support platform for Amazon sellers with dynamic pricing and without any fixed fee. If you are a seasonal seller or if you go in vacation PricingScan App will not cost you a dime. Only thing to do is to set up vacation mode in seller central: What problems do we solve? Zero fixed fees are unique in Amazon sellers app market? First let see what is the PricingScan App. The main problem that PricingScan solves for sellers is pricing strategy. Repricing (aka real-time pricing) is the concept of selling the same product as other sellers at different prices. Variable pricing is based on current demand and ignores fixed pricing. Another problem that the PricingScan app solves is making repetitive tasks simpler. Automated tools like AutoResponder with templates and easy to create emails and automatic triggers will prompt the ready-made emails to send. Five parts comprise our dashboard to give you vital information to help you decide what products you want to sell. No fluff.but actual and real-time information like Best Sellers, Best Product, and Best Month. You can also dig deeper into Gross Sales and Average Product Pricing. How PricingScan is unique? Zero fixed fees ! Because we know that sales can be seasonal so when you don’t sell you don’t pay. More, all available features in platform are for all sellers without limitations. All of this for only 1% commission on your Amazon sales in a month. How to Turn on Amazon Vacation Mode (3 Easy Steps) Log into your Seller Central account. Select “Account Info” from the Settings tab in the top-right corner of the screen. 2. Select Listing Status then click on “Going on vacation?” 3. Change the marketplaces you don’t want to sell to “Inactive” How does Dynamic Pricing work? First you sign up on PricingScan App: Second, you connect application into your Amazon Seller Central account Third, application begin to calculate automatically commissions according to your Amazon transactions Lastly, after 1 month our payment system (Stripe) charge you and send your invoice Related Resources Would you like to win a 1-Year trial of PricingScan? Take advantage of PricingScan’s 15-day trial, the first Amazon Sellers App with Zero fixed fees. The post How Zero fixed fees are unique in Amazon sellers app market? appeared first on PricingScan.

 How do I conduct Amazon keyword research in 2021 ? | File Type: audio/mpeg | Duration: 06:30

The goal? To compile a comprehensive list of keywords for each product, thus maximizing the number of search queries that trigger your product listings and making your inventory as visible as possible in the Amazon search results. Here’s how. 1. Target products that complement your product. As you may have learned in an introductory economics course, complements are products that consumers frequently buy together. To put it in Amazon terms: everything you see under “Frequently bought together” is a complement to the product displayed on the details page. By targeting complements to your product—in the bullet points, in the product description, or in the hidden keywords—you make your product visible to people who aren’t directly looking for it and whose search behavior indicates that they may be interested. In some cases, complements are intuitive. If you sell peanut butter, for example, you’re well aware that your prospects are also in the market for jelly, marshmallow fluff, and bread. In other cases, however, you’ll have to do some research. Head to your competitors’ product details pages and see what customers are buying in tandem. That should give you a good idea of the complements you want to target. 2. Type into the Amazon search bar and look at the keyword suggestions. When you begin to enter a search query, Amazon suggests products other consumers frequently search for. This is ostensibly a free amazon keyword tool in its own right, and it’s a great tactic because it gives you a quick, free snapshot of how your prospects actually use Amazon. Yes, there are keyword research tools that give you tons of valuable, in-depth data—and we’ll get to those—but a lot of ‘em ain’t free. After meticulously combing through the suggested queries (i.e., entering the type of product you sell followed by different letters of the alphabet), you’ll have yourself a strong list of initial keywords to build on. 3. Look at what you’re ranking for on Google. If you sell on a website of your own in addition to Amazon, this one is unique to you. Consumers are more likely to begin product searches on Amazon than on Google. To be precise, whereas 47 percent of online shoppers begin on Amazon, 35 percent begin on Google. Often, you’ll hear this statistic with the implication that Google is the place where ecommerce businesses go to die. But, hold the phone… 35 percent! That’s millions of online shoppers. Millions of online shoppers are actively looking for products—including yours—on Google. When you think of it that way, incorporating Google into your keyword research strategy sounds like a no-brainer. And it is. Use Search Console or a tool like SEMrush to see if your website is scoring page one results for any high-volume search queries. Then, target those queries as keywords across your Amazon product listings and seller account! SEMrush’s organic search position data for nike.com. This is a doubly effective strategy because it allows you to build brand (or product) awareness with the prospects who take a little longer to convert. Imagine this: a shopper begins on Google, lands on your website, and pokes around a bit. Then, a few days later, when he’s ready to make a purchase, he sees your product in the top Amazon results. Immediately recognizing it from that awesome site he browsed earlier in the week, he clicks on your product and converts! Google and Amazon can work together to your advantage. Make it happen! 4. Use a keyword research tool. As much as we like those homegrown strategies, it would be foolish to not incorporate some kind of keyword research tool into your approach. Here at WordStream, we offer a rather handy keyword tool—completely free of charge. Use it to get an idea of how consumers search for a product like yours, how often they’re conducting these searches, and how much of a challenge it will be to stand out amongst your competitors. It’s a safe bet that keywords with high volume (and high value) on Google will be wort...

 What is new on PricingScan Release 2 ? | File Type: audio/mpeg | Duration: 02:48

What is new on PricingScan? Your personalized email funnels and mobile-friendly app First UP! Announcing AutoResponder’s to help save you time and stay connected to your customers. What is your biggest challenge with an online storefront? If you said the inability to interact with your customers, we have good news for you. Most of us miss that face-to-face interaction. Do you know why? Because communication is key to your success. Communication – the human connection – is the key to personal and career success. – Paul J. Meyer The latest release on PricingScan relieves the communication problem with AutoResponder’s. What are AutoResponder’s? A customer purchase triggers a sequence of emails automatically. Timely messages keep you in contact with your customers. Why do you need AutoResponder’s? The simple answer is the automation saves you time and money without sacrificing customer satisfaction. Should I stop sending e-newsletters? You should send out your regular messages such as … product announcements sales messages promotions and other company news Is this GDPR compliant? Obviously, we understand the importance of data protection. The AutoResponder within PricingScan adheres to all GDPR. BUT WAIT…there’s more news. Yes, a friendly mobile app is now available for you. PricingScan has developed a mobile-friendly app to help you access your account and dashboard anywhere and anytime. Easy navigation helps you find the answers you need quickly and conveniently. Now you can access your dashboard on the go at your convenience. Need the latest report? Find your best product and best month anywhere. Want a snapshot of the last year for a product? It’s easy and convenient. You can take advantage of PricingScan’s 15-day trial, the first complete Amazon Sellers platform with dynamic pricing. Related Resources Let’s talk about Dynamic Pricing and how it benefits you. Would you like to win a 1-Year trial of PricingScan? Do you need help to find the right products to sell on Amazon? Got questions or comments about AutoResponder or the new mobile app? We’d love to hear from you. The post What is new on PricingScan Release 2 ? appeared first on PricingScan.

 Amazon Transparency protects more than 10,000 brands | File Type: audio/mpeg | Duration: 03:56

Amazon Transparency protects more than 10,000 brands Program built to prevent counterfeits is expanding to Japan and Australia. Transparency is a product serialization service that builds on innovative solutions. Therefore it ensure that customers always receive authentic goods when shopping in Amazon’s stores. But… How it works? Transparency allows brands to uniquely identify each unit they produce. It’s the application of unique codes on the product or its packaging which allows this unicity. Thus Amazon inspect and authenticate every unit enrolled in Transparency proactively, preventing counterfeits from ever reaching customers. Additionally, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchase the products. Therefore, to date, Transparency has prevented the shipment of over 500K suspected counterfeits across the enrolled brands. A brand enrolls their products in Transparency. Brand applies Transparency codes to their product packaging. Amazon scans Transparency codes to ensure only authentic Customers can use a mobile app to authenticate products from any store. products are shipped to customers. Over 10,000 brands have already enrolled in Transparency Currently, over 10,000 brands—from Fortune 500 companies and global brands, to startups and small businesses in countries around the world—have already enrolled in Transparency. Moreover, Amazon has launched Transparency in Japan and Australia, making it available in 10 countries where it has a store. While Amazon is expanding Transparency’s global reach, and making it simpler and more self-service for brands to enroll, many brands have response positively. Some of the benefits that brands have seen so far “LG sees Transparency as a great way to ensure that consumers use genuine LG filters while protecting them from counterfeit products.” – LG Electronics USA, a leading innovator in home appliances “By having the Transparency seal on our products, we give consumers confidence that the products they are purchasing for their pets are authentic, effective and formulated as labeled.” – Spectrum Brands, a Fortune 500 company that owns several pet care companies “Transparency has allowed us to grow consumer confidence in our products and prevent inauthentic products from ending up in the hands of our customers.” – Neato, a maker of robotic vacuum cleaners “With Transparency, consumers can buy with confidence knowing that the products are authentic and high quality. This program grows confidence in our brand and prevents counterfeits from being delivered to consumers. It’s a win-win for brands and consumers.” – Sumeet Raj Aggarwal, owner of the small business in India, Petrichor In addition to Japan and Australia, Transparency is already available in Canada, France, Germany, India, Italy, Spain, the UK, and the U.S. Thus, products currently enrolled in Transparency are automatically verified for authenticity in all countries where Transparency is available. Learn more about Transparency and how to enroll. See also Related Resources Discover Howw customers are concerned by counterfeits Know How to grow your business with Amazon PPC in 2021 But also What are Amazon Best Sellers in 2021 by category AboutAmazon The post Amazon Transparency protects more than 10,000 brands appeared first on PricingScan.

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