Ecommerce Disruptors

Ecommerce Disruptors is visited by the co-founder of CrossNet, Chris Meade. In this podcast. Noel and Chris discuss how the COVID-19 pandemic has influenced branding and marketing strategies, and what approach CrossNet is taking during this time. It certainly is a tough time for most businesses, however, CrossNet has seen more revenue in the past two months than their entire 2019 year. Chris speaks of the importance of having an empathetic approach in addition to continuing to invest in successful brand campaigns. Additionally, customer service plays a huge role in how someone views your brand, and with the current circumstances and the trend of online shopping, it becomes one of the most crucial business elements. Learn how CrossNet is staying on top of the game. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and Twitter. Contact us at podcast@electricenjin.com

In this episode of Ecommerce Disruptors Brady, Morgan and Noel discuss the different ways content is used and how to maximize your content. Content should answer questions from consumers or provide them entertainment; having data to know what people want is better than pushing promotions at them. Your content can change how someone views your brand, so make sure you have quality content, rather than a lot of rushed content. Content is fluid- there are no black and white lines. Some users like their content in the form of a blog, while others like to listen to podcasts or easy-to-read infographics. This explains the importance of maximizing your content and displaying it in different ways across different channels. Learn how to strategize content that will reflect what your brand has to say while also gaining and maintaining loyalty from your consumers. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and Twitter. Contact us at podcast@electricenjin.com.

In this episode of Ecommerce Disruptors, we speak with Robert Brown, Director of Digital Marketing at Mast-Jägermeister US. He leads all digital, social media, content, ecommerce, and CRM. You might remember him from our first episode, Digital Marketing in the Spirits Industry! He’s back today to talk to us about marketers’ responsibility during the COVID-19 crisis. Just like us, his team is transitioning to working from home and he shares some tips for working remotely – like taking time for yourself at the end of the day with exercise, hobbies, or your own WFH happy hour. Robert speaks with us on the importance of companies supporting their own supporters during this time. For example, Jägermeister is making donations to the US Bartenders Guild to support bartenders during this difficult time. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors we speak with Cliff Washington, Senior Digital Designer at Essence Communications and overall super talented graphic designer, illustration and creative storyteller. Sure his favorite ice cream flavor is vanilla, but don’t let that ruin this episode for you – it’s a good one. Cliff walks us through some of his career’s greatest projects and how that brought him to where he is currently at Essence. We discuss how a designer can succeed in their career in freelance vs. full time and the benefits of working alongside creative individuals that push the boundaries. You can find Cliff at KNÓCLIFF Design, on LinkedIn, and give his podcast a listen on iTunes and Soundcloud, The Creator’s Life. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. 

Phoebe Yu, Founder and CEO of Ettitude, created something Australia (and the rest of the world) was missing – sustainable, organic, and most of all comfortable bedding. She launched Ettitude in Australia in 2014, and then in 2017 brought her business to the States. Phoebe shares with us her journey navigating ecommerce platforms like BigCommerce and Shopify until she found the perfect fit for her international business – Shopify Plus. Learn what tools and apps her team uses to serve their customers and keep the sales coming in. Also, get an inside look into the advertising channels' successful ecommerce brands' take – which is better, Facebook or Google ads? Are podcasts and brand collaborations worth it? Listen to find out these answers, and much more! Save 20% on your next ettitude.com purchase with code DISRUPTORS. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors, Dale Bertrand, President and Founder of Fire&Spark, speaks about how an ecommerce business can tackle search engine optimization. “Google is a happiness engine,” as Dale puts it. Its main goal is to provide the best websites to users, which means websites that are offering quality content that benefit the user, are trusted with the help of backlinks and positive reviews, and running an overall clean business. Sometimes a Google algorithm change can hit and an ecommerce website’s ranking can go down. Dale assures us, while that is sometimes the case, Google will recognize a good website that’s doing no wrong and the algorithms will work in their favor. We also talk about content in this episode. Not just about creating content that supports your products, but content that establishes a community on your site. Take the great insight Dale provides in this episode and put it toward your own ecommerce website or ecommerce clients to see some organic gains. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

Mike Ciarcia joins the Ecommerce Disruptors podcast to give us insight on in-house creative teams. Mike has worked with top brands to the likes of Allstate, Dove, Delta, Ford, Subway, and J. Crew, and now leads an innovative in-house creative team as the Creative Services Director at Datto, Inc. Mike shares the benefits of a fully functional in-house creative team, gives us insight on when is the best time to find outside help, and shares with us the secret to what makes the best collaboration between an in-house team and the creative agency that they are working with. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

Jason Swenk, former agency owner turned agency coach, podcaster, and author, joins Ecommerce Disruptors to talk chatbots. If you want to start seeing a 98% open rate and 50% click through rate in your communications, listen to this podcast today to get started on implementing your first chatbot, or improving your current strategy. Listen to Jason on the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast, and SwenkToday, a weekly show that shows you the latest strategies to grow your business. And don’t forget to check out his training material available at https://jasonswenk.com/. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors, Brian Hawe, Director of Digital Acquisition at Pitney Bowes gives us a lesson on content, and what makes GREAT content. Your content should work for your business, whether it’s video, blogs, infographics, or anything else. If you get anything out of this episode, it’s that you shouldn’t be wasting your time on bad content. So how do you make it great? Focus on your sales funnel, know your audience, and listen to this podcast to learn what the experts have to say on it. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors, Aniel Samaroo, President and COO of Electric Enjin speaks all about efficiency and tools that will help your business succeed. Chrome extensions and web apps are Aniel’s bread and butter, and he’s excited to share what works for Electric Enjin. Amp up your daily routine with apps, from project management to note taking… it’s a new year and there’s no better time to start! Enjoy the episode and subscribe to hear more from future digital marketing experts on Ecommerce Disruptors! The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors, Noel speaks with Jonathan Soares. Jonathan got his entrepreneurial start by creating his own company from his college dorm room, which spiraled into a successful CPG product that made it to the shelves of major retailers across the country. Today, he’s the Founder & CEO of Agency Labs. Agency Labs is a web and mobile engineering partner to some of world’s leading agencies. As a lover of all things tech, he has a lot to teach us about web development and trends in this episode of Ecommerce Disruptors. Are you interested in learning more about what’s in store for ecommerce websites, including cryptocurrency and dynamic, modular web design? Listen to this episode, and subscribe to hear more from future digital marketing experts on Ecommerce Disruptors! The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

In today’s episode of Ecommerce Disruptors, Courtney Hickey and Daniella Kohler of Hughes Brand Mix chat with Noel Lopez about CPG package design, branding, and ultimately, the importance of your brand strategy whether it’s found on a shelf at the grocery store or in your ecommerce store. Are you a CPG company or an ecommerce store that is interested getting in growing your customer base? Of course you are. Whether you’re an emerging brand or you’re established, this podcast will teach you more about the importance of brand image from your product’s package to the box that it’s shipped in to the product itself. Enjoy learning more about branding and design from Courtney and Daniella, and subscribe to hear more from future digital marketing experts on Ecommerce Disruptors. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

Rod Morton, Director of Digital Marketing at Sparks chats with Noel Lopez about going from leading creative teams at huge agencies, to starting his own business, to leading the digital marketing department at an experiential marketing agency, to even developing his own mobile app. Whether you’re new to digital marketing or have been in the game for years, you’ll enjoy this episode. As someone who’s experienced in every facet of the industry, Rod says he’s still got a lot to learn about digital marketing. Take a listen if you are interested in learning more about implementing search engine optimization into your business’s digital strategy or interested in learning more about the niche experience marketing industry. Be sure to subscribe for more lessons from experts in the digital marketing agency. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com

Robert Brown, Director of Digital Marketing at Jagermeister sits down with us to give us his insights on marketing for the spirits industry. After leaving the agency life, Robert went on to head ecommerce strategy at Pernod Ricard which led him to his current role at Jagermeister. While this episode gives us insight into digital marketing for the spirits industry, Robert provides great tips for marketing in your own niche industry, explains how essential measuring KPIs are for any campaign, and shares with us about the challenges he’s seen brands face when trying to capture the right data. Enjoy the first of many Ecommerce Disruptors podcasts, and be sure to subscribe for more! The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on Instagram, Twitter, and Facebook. Email: podcast@electricenjin.com