The New Music Business with Ari Herstand show

The New Music Business with Ari Herstand

Summary: Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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 Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone | File Type: audio/mpeg | Duration: 00:48:54

Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media. In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019. Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end. Connect with Ari’s Take: Website: Academy: Instagram: TikTok: Twitter: YouTube: Facebook: Connect with Ari Herstand: Website: Instagram: Twitter: YouTube: Facebook: Connect with Primary Wave Website:  See for privacy and opt-out information.

 Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent | File Type: audio/mpeg | Duration: 00:30:56

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others. Connect with Ari’s Take: Website: Academy: Instagram: TikTok: Twitter: YouTube: Facebook: Connect with Ari Herstand: Website: Instagram: Twitter: YouTube: Facebook: Connect with Fiokee Instagram:  See for privacy and opt-out information.

 Imogen Heap is Building a More Equitable Future for Musicians | File Type: audio/mpeg | Duration: 00:56:17

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem. In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians. Connect with Ari’s Take: Website: Academy: Instagram: TikTok: Twitter: YouTube: Facebook: Connect with Ari Herstand: Website: Instagram: Twitter: YouTube: Facebook: Connect with Imogen Heap Website:  See for privacy and opt-out information.

 Andy Grammer on Songwriting, Fear and Persistence | File Type: audio/mpeg | Duration: 01:03:51

Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. Grammer is the first male pop star in a decade since John Mayer to reach the Top 10 at adult pop radio.  See for privacy and opt-out information.

 Euphoria Music Supervisor Jen Malone Gives a Sh*t | File Type: audio/mpeg | Duration: 01:11:04

This is a re-run episode from last year with music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta, Creed 2, The Resident, Boomerang, Baskets, Shelter, Lady Dynamite, and Step Up. That's just scratching the surface. She has worked in sync licensing now for over a decade and is so well established respected.  See for privacy and opt-out information.

 Ritt Momney on TikTok Fame and Numbers Perspective | File Type: audio/mpeg | Duration: 00:51:30

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On." This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.  See for privacy and opt-out information.

 Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live | File Type: audio/mpeg | Duration: 01:03:00

Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene.  See for privacy and opt-out information.

 Cory Wong on Vulfpeck, Freelancing and Band Leading | File Type: audio/mpeg | Duration: 01:29:05

Most know this week's guest, Cory Wong, as the guitar player for Vulfpeck, but he's also played in Jon Batiste's band for Stephen Colbert's late night show as well as Blake Shelton and others.  See for privacy and opt-out information.

 Micro Sync Licensing with Musicbed CEO | File Type: audio/mpeg | Duration: 01:04:20

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms. It includes the typical sync agency but also acts as a music library. Musicbed works with indie filmmakers, wedding video filmmakers, and photographers. Their clients go all the way up to brands that place commercials in the Super Bowl and everyone in between.  See for privacy and opt-out information.

 Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble | File Type: audio/mpeg | Duration: 01:06:39

My guests today are Noble, a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs.  They talk about their story and are most known for their cut of Beyoncé's Lion King soundtrack. They have tons of other cuts with artists from all over the world, but they're just getting started. We nerd out a little bit on gear, analog and digital plugins, and they give some really good advice on how to get a publishing deal. 3:35 - How Noble met 7:30 - Noble's production process and how they work a session 15:09 - MIDI vs. acoustic instruments vs. plugins 23:18 - How Noble went from kids hustling to working with Beyoncé 31:18 - Attending a writing camp for Lion King and why it was such a humbling experience  35:00 - How Noble met their manager Seth Kallen 38:51 - How Noble's publishing deal is structured  45:00 - The difference between record deals and publishing deals 49:00 - Advice to upcoming songwriters and producers looking to get a publishing deal 55:26 - Next steps for Noble 58:45 - Why Los Angeles 1:04:00 - What it means to Noble to make it in the new music business Connect with Ari’s Take: Website: Academy: Instagram: TikTok: Twitter: YouTube: Facebook: Connect with Ari Herstand: Website: Instagram: Twitter: YouTube: Facebook: Connect with Noble:  Website: Instagram: Twitter:  See for privacy and opt-out information.

 Album Release Strategy, Hot 100 Hit, from Create Music Group | File Type: audio/mpeg | Duration: 01:01:00

My guest is Alexandre Williams, the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company.  See for privacy and opt-out information.

 They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line | File Type: audio/mpeg | Duration: 01:09:52

Michael Walker is keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking." What they did was sold 24,000 CDs at around $10 in just a few months to fans standing in line for concerts. Not their concerts. This is the DIY method of DIY'ers.  See for privacy and opt-out information.

 How to Go Viral on TikTok from Flighthouse | File Type: audio/mpeg | Duration: 01:02:45

Today's guest is Austin Georgas, the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So."  See for privacy and opt-out information.

 Environmentally Friendly NFTs with's EVP | File Type: audio/mpeg | Duration: 00:59:47

Joe Conyers III is the EVP and Global Head of NFTs at He's also the co-founder of Songtrust, the largest admin music publisher. Songtrust is owned by Downtown Music Holdings, and when Joe was the chief strategy officer at Downtown they purchased CD Baby. He was named a digital power-player four years in a row by Billboard magazine. The real headline of this episode is that hosts their NFTs on a much more environmentally friendly blockchain. It is not on the Ethereum blockchain, which has a massive impact on the environment. 4:48 - Joe Conyers III being the co-founder of Songtrust and explaining what an NFT is 9:35 - How NFTs relate to music right now 10:50 - The most popular NFTs, why people are spending so much money on them, and authenticity 18:46 - Tracking resells of an NFT 21:47 - The difference between a sale and an auction 28:15 - Blockchain technology and how a transaction works 31:25 - What happens if a place you purchase an NFT goes down or gets hacked? 35:03 - Buying and reselling on different platforms 36:50 - How does work? 45:17 - Environmental impact of NFTs and the blockchain 55:09 - What it means to Joe to make it in the new music business Connect with Ari’s Take: Website: Academy: Instagram: TikTok: Twitter: YouTube: Facebook: Connect with Ari Herstand: Website: Instagram: Twitter: YouTube: Facebook:  See for privacy and opt-out information.

 The MLC is Sitting On $423 Million, How Songwriters Can Claim It | File Type: audio/mpeg | Duration: 01:13:02

Kris Ahrend is the CEO of the Mechanical Licensing Collective (MLC). This is the organization that was set up and appointed by Congress by the Copyright Office after the Music Modernization Act was signed into law.  See for privacy and opt-out information.


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