Paid Traffic Lab
Summary: Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.
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- Artist: Kevin Davis and Spencer Shaw
- Copyright: Paid Traffic Lab 2020
Podcasts:
Facebook Ad Manager Interface
Facebook Dynamic Ads
What is Market Segmentation?
How Often Should You Advertise On Facebook?
How Much Do Facebook Ads Cost?
Dynamic Creative Ads
Split Testing - The secret to scaling your campaigns
Ad Sequencing - How to Sequence Without Reach and Frequency Objective
Reach and Frequency - Benefits of Facebook’s New Buying Type
Recency, Frequency, and Monetary Value - How to leverage your existing traffic
Content Marketing and Paid Media
Facebook Attribution - the New Feature in Business Manager
The KPIs You MUST Watch
All About Ad Creatives
Conversion Optimization Strategies
