Brand & New
Summary: Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
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- Artist: INTA
- Copyright: © 2024 Brand & New
Podcasts:
The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)
The New Pirates: Innovative Options to Tackle Counterfeiting in China (with Loke Khoon Tan, Partner, Baker & McKenzie - posted initially in May 2019)
Acting With Purpose: Brands & Social Justice (with Peter Golder, Professor of Marketing, Tuck School of Business-Dartmouth College, Hanover, New Hampshire, USA)
TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc. - posted initially on November 2019)
Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)
Disparaging Trademarks at a Time of Social and Racial Justice Movements (with Prof. Rebecca Tushnet, Frank Stanton Professor of the First Amendment, Harvard Law School, Cambridge, Massachusetts, USA)
What can Patent Management teach IP Practitioners in relation to Innovation? (with Dave Kappos, Partner, Cravath law firm - posted initially on August 2019)
Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
Employees and Intellectual Property: Risks and Workarounds to Protect Companies’ Intangible Assets (with Dr. Adi Gillat, Partner, H-F & Co.)
The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)
While the digital age has unleashed a huge potential for positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or...
Defining the Legal Leadership of Tomorrow: Vision of a General Counsel (with Aurélien Hamelle, General Counsel, Total)
The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO)
Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)
