Sales Culture with Joe Lemon show

Sales Culture with Joe Lemon

Summary: Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers. Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com

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Podcasts:

 171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination | File Type: audio/mpeg | Duration: 00:25:24

Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge. The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world. 00:00:00 Sales Culture: Medtech Startup Strategy 00:00:59 Alpha Sophia's Founder on The Pod 00:01:27 How to Leverage Sales Data in Medtech? 00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales? 00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow? 00:08:00 How to Leverage Social Media for Medical Marketing? 00:12:39 MEDTech Startup Social Media Growth 00:14:23 How To Build a Healthcare Sales Platform with LinkedIn? 00:21:45 What's Next for AlphaSophia? 00:22:57 AI in the Medtech World Connect with Paul-Lukas Hoffschmidt  on LinkedIn https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/ → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth | File Type: audio/x-m4a | Duration: 00:09:25

Sponsor: Workshop.PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation. Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024. → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 169. #AVideoEveryDayUntilIGetHired | File Type: audio/mpeg | Duration: 00:04:38

The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 168. Real Influence: Transforming B2B Sales into Industry Leaders | File Type: audio/x-m4a | Duration: 00:07:25

Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 159. Jimmy Butler on Applying Heat Culture | File Type: audio/mpeg | Duration: 00:05:23

In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales | File Type: audio/x-m4a | Duration: 00:38:24

Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 157. Decoding High-Performing, Healthy Sales Team | Season 5 | File Type: audio/mpeg | Duration: 00:01:23

→ Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 156. Summer Slowdown: How to Add Value During Slow Downs | File Type: audio/mpeg | Duration: 00:04:55

Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates. → Let’s Connect + hit the icon on my profile + tap into the show   ↳ Be the first to see (all of) my posts and stay connected.   ↳ Create a free account - RecoveryLabShow.com   Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU | File Type: audio/x-m4a | Duration: 00:15:21

In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century. The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community. Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure. Segment 2: Amplifying University Branding Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases. Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game. Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit. Segment 3: Targeted Fan Engagement Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts. Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event. Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations. Segment 4: Local Business Opportunities Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses. Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors. Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities. Segment 5: Alumni Engagement and Fundraising Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives. Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl. CTA 1: Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co Resources https://blog.hubspot.com/marketing/best-cobranding-partnerships --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

 Welcome era of collaboration and differentiation - Shaping Community Series | File Type: audio/mpeg | Duration: 00:05:52

Today we discuss the power of differentiation and launch new series called, Shaping Community. #FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders Linkedin for health professionals   Let's Connect Website: Joelemon.co  Linkedin:https://www.linkedin.com/in/joealexlemon/   InstaGram: https://www.instagram.com/joealexlemon/ --- Send in a voice message: https://anchor.fm/sales/message

 148. How to add value with podcasting post-sales with Rasmus Basilier #CommunityLedGrowth | File Type: audio/mpeg | Duration: 00:06:10

Today's Topic: How to add value with podcasting post-sales Rasmus Basilier #CommunityLedGrowth Market Research - 3:00 to 4:45 Tactical Post Sales - 4:45 to 5:30 Podcast Value Add Process - 5:30 to 6:00 Connect with Rasmus Basilier  Website: https://www.euroscalers.com/ Linkedin: https://www.linkedin.com/in/rasmusbasilier/ Connect with Joe Lemon Instagram: @joealexlemon Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://anchor.fm/sales/message

 147. 11/17 - Dallas Experience BiohackingandBusiness.com | File Type: audio/x-m4a | Duration: 00:06:23

Learn more: https://www.biohackingandbusiness.com/ What’s Biohacking and Business experience? Learn practical strategies and experience the modalities Dallas's elite medical and wellness practitioners use to combat fatigue, avoid burnout, and move towards an optimal way of living. Hormones like NAD improve cognitive function and fights fatigue Experience modalities like shockwave therapy that remodel tissue to restore mobility/motion in bad joints Hear medical and wellness practitioners about when and how to implement the right methods. --- Send in a voice message: https://anchor.fm/sales/message

 146. Pure Capitalist Economy, Control the Controllables | File Type: audio/mpeg | Duration: 00:04:52

Tap in : https://www.thejoelemonshow.com/ Let's Connect Instagram: @joealexlemon Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://anchor.fm/sales/message

 145. 45 Days Break... The Joe Lemon Show | File Type: audio/x-m4a | Duration: 00:01:53

Tap in : https://www.thejoelemonshow.com/ Let's Connect Email: Joe@joealexlemon.work Website: www.JoeAlexLemon.work Instagram: @joealexlemon Linkedin: https://www.linkedin.com/in/joealexlemon/ --- Send in a voice message: https://anchor.fm/sales/message

 Why Employees With a Side Hustle Are Better at Their Jobs | File Type: audio/x-m4a | Duration: 554

According to the study, 71 percent of the workers polled said they had no intentions of turning their side jobs into a full time career.   Join Marathon Selling Club - www.MarathonSellingClub.com Let's Connect Website: JoeAlexLemon.work InstaGram: https://www.instagram.com/joealexlemon/ Linkedin Company: https://www.linkedin.com/company/marathonselling Linkedin: https://www.linkedin.com/in/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

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