Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

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Podcasts:

 Ep 32 | Digital and Social Media Marketing Trends and Engagement Tactics with Mike Orr, Co-founder & COO at Grapevine6 | File Type: audio/mpeg | Duration: Unknown

Mike Orr, Co-founder and COO of Grapevine6 (an enterprise social and digital sales engagement platform) speaks to us about the importance of a good end-to-end user experience while discussing innovative digital marketing and social media marketing trends within the B2B marketplace. About Grapevine6: Grapevine6 serves to be a powerful, personalized content engagement platform that allows...

 Ep 31 | Exploring the Growing Benefits of Customer Data Platforms (CDPs) in B2B Marketing with David Raab, Founder and CEO of The CDP Institute | File Type: audio/mpeg | Duration: Unknown

David Raab, Founder and CEO of The CDP Institute discusses the many benefits of Customer Data Platforms for B2B marketers and why there will always be a growing demand for technologies and platforms like CDPs. About David Raab and The CDP Institute: David is founder and CEO of CDP Institute, which helps marketers make better...

 Ep 30 | Creating a consistent Pipeline for B2B Marketers: A chat with Nina Church-Adams, SVP of Marketing at Act-On Software | File Type: audio/mpeg | Duration: Unknown

Nina Church-Adams, currently the SVP of Marketing at Act-On Software discusses B2B marketing tactics that global tech leaders and her team at Act-On Software uses to ensure consistent pipeline generation. In this episode she breaks down the upcoming trends in the technology marketing domain and talks about the various ways in which B2B marketing and...

 Ep 29 | Uncovering ROI driven B2B Sales Tactics with Jeremey Donovan, SVP of Sales Strategy at SalesLoft | File Type: audio/mpeg | Duration: Unknown

Jeremey Donovan is SVP of Sales Strategy at SalesLoft, the world’s leading sales engagement platform. Over the past 20+ years, he has had an eclectic career spanning semiconductor engineering to product development/management to sales & marketing leadership at Xilinx, Gartner, AMA, GLG, and CB Insights. Jeremey is the author of five books including the international public speaking bestseller “How...

 Ep 28 | Mobile lead capture and Database Marketing with Peter Gillett, CEO at Zuant Mobile Data Capture | File Type: audio/mpeg | Duration: Unknown

Peter Gillett, Founder and CEO of Zuant discusses his professional journey, from being a mechanical engineer to the CEO of a mobile lead data capture company. He talks about his experiences and what gave rise to the idea of Zuant. Peter discusses various aspects related to B2B marketing and sales in this episode, with a...

 Ep 27 | Evolving Trends in B2B Sales, Martech adoption and Demand Gen with David Lewis | File Type: audio/mpeg | Duration: Unknown

David Lewis, CEO of DemandGen  is known as an innovator in digital marketing technology and methodologies. He has overseen marketing strategies for some of Silicon Valley’s leading technology firms. In this episode, David discusses key issues related to adoption of martech stacks and best practices to ensure maximum output from them besides sharing some interesting...

 Ep 26 | Optimizing B2B and Digital Marketing Strategies with Kelly J Waffle, Head of Digital Strategy at Hinge Marketing | File Type: audio/mpeg | Duration: Unknown

Martech Influencer Kelly J Waffle, currently the Head of Digital Strategy at Hinge Marketing took some time out to speak to us about upcoming B2B and Digital Marketing trends and how marketers can use them to boost ROI and conversions. What are some of the biggest challenges digital marketers face in the industry? Listen to Kelly's thoughts in this crisp 19-minute episode!

 Ep 25 | Improving B2B Sales and Strategies with Mike Kunkle, VP of Sales Enablement Services at SPA & SPASIGMA | File Type: audio/mpeg | Duration: Unknown

If you’re thinking of ways to improve your B2B sales effectiveness to drive profitable growth, grab these interesting insights by Mike Kunkle, VP of Sales Enablement Services at SPA and SPASIGMA. About Mike: Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and sales enablement expert. He’s spent 35 years in the...

 Ep 24 | The Importance of Conversational Marketing in the B2B Marketplace with Gar Smyth, VP of Enterprise Marketing at Drift | File Type: audio/mpeg | Duration: Unknown

Gar Smyth, VP of Enterprise Marketing at Drift.com talks to us about the importance of conversational marketing in today’s B2B marketplace. Why is it becoming so crucial for marketers and sales people to integrate this into their strategy? Have a quick listen to find out! About Gar: Gar has a rich background in B2B branding,...

 Ep23 | Discussing B2B Marketing Trends and Strategies with Jay Gaines, CMO at SiriusDecisions | File Type: audio/mpeg | Duration: Unknown

Jay Gaines, CMO at SiriusDecisions talks to us about the infamous Demand Unit Waterfall, changes in B2B marketing trends and the increased use of install tech data and technographics in this space. Listen on!

 Ep22 | Transforming B2B Sales Strategies with Ben Simms of MarketSource Inc | File Type: audio/mpeg | Duration: Unknown

Find new ways to disrupt your B2B Sales initiatives with these useful tips and ideas from Ben Simms, Vice President of Commercial Client Services at MarketSource Inc.

 Ep19 | Account-based Marketing with Sangram Vajre of Terminus | File Type: audio/mpeg | Duration: Unknown

Why is Account-based marketing gaining so much importance in B2B Marketing? Sangram Vajre responds while sharing his predictions for ABM in 2019.

 Ep18 | Creative ways to Gate Content and Get more Leads with Pamela Muldoon, The Pedowitz Group | File Type: audio/mpeg | Duration: Unknown

Pamela Muldoon of The Pedowitz Group returns to our podcast series titled Sunny Side Up to discuss the future of content gating and what leading brands to gain leads with this strategy.

 Ep17 | Podcasts in B2B Content Marketing with Logan Lyles of Sweet Fish Media | File Type: audio/mpeg | Duration: Unknown

We spoke with Logan Lyles of Sweet Fish Media in this episode to discuss the various ways in which B2B marketers can use podcasts for their content marketing efforts. Have a quick listen!

 Ep16 | B2B Marketing and Data with Paroma Sen of SAP | File Type: audio/mpeg | Duration: Unknown

Data drives all of marketing today. But how can marketers and companies use it optimally to plan their B2B marketing efforts? Paroma Sen shares her views in this podcast episode.

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