Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

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Podcasts:

 Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino | File Type: audio/mpeg | Duration: Unknown

About the Guest Eric has the privilege of working at SAP, supporting all disciplines specific to business process execution, technology, and industry alignment; helping customers transform and work smarter. During this time he has successfully led Presales, Industry, and Value Advisory Teams in nurturing a customer-for-life model and in doing so, earning the trust and...

 Intent Data and ABM. Ft. Eric MacColl | File Type: audio/mpeg | Duration: Unknown

About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing experience ranging from building marketing programs at small startups, scaling the B2B business at Lyft, and leading marketing teams at large tech companies....

 Gaps in the training process. Ft. Jaspreet Jaffer | File Type: audio/mpeg | Duration: Unknown

About the Guest Jaspreet is the Head of Sales Strategy for Prisma SD-WAN at Palo Alto Networks. She has 9+ years of successful and transformative track record in Global Go-To-Market Strategies, Partner Enablement, and Communication, and Channel Program Design that fosters optimal customer’s success and outcomes.  Connect with Jaspreet Jaffer Episode summary In this episode,...

 Rebranding at Scale. Ft. Brian Clevenger | File Type: audio/mpeg | Duration: Unknown

About the Guest Brian Clevenger’s leadership experience covers over 20 years of building brands, relationships, and entire businesses for both companies and agencies. Currently, Brian is vice president of corporate marketing at BlackBerry— the once secure handset manufacturer turned cybersecurity company. Brian oversees brand, creative, web, campaigns, project management, and media and is leading the company’s...

 Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Microsoft | File Type: audio/mpeg | Duration: Unknown

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff  | Follow us on LinkedIn.

 Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable | File Type: audio/mpeg | Duration: Unknown

About the Guest A storyteller at heart, Maureen helps organizations tell their story in a compelling way that conveys their value proposition in the context of market trends and client success. Maureen has been instrumental in successfully branding companies like Authoria, Constant Contact and Meteorix, during start-up, acquisition and the IPO process. She played a...

 Ep. 109 | Where should marketers invest right now? -Ft. Shade Vaughn, Capgemini | File Type: audio/mpeg | Duration: Unknown

About the Guest Shade Vaughn is CMO, North America for Capgemini, a global professional services firm. Prior to that, he was the Global Head of Marketing and Communications and member of the Executive Leadership Team at Sapient Razorfish where he helped with rebranding and shifting the company’s strategic positioning as a business transformation services provider....

 Ep. 93 | Selling in a remote environment. Ft. Maria White, Twilio | File Type: audio/mpeg | Duration: Unknown

About the Guest Maria White has been in the technology industry for over 20 years. Starting her career leading EMEA and Global sales teams for companies such as Quest/Dell, HPE, Hyperion, and Oracle. With that international sales experience, she relocated to the states in 2011 to transform the HPE sales team from the inside out...

 Ep. 83 | Enabling sales teams with competitive intelligence to help build better relationship. -Ft. Matthew Coblentz | File Type: audio/mpeg | Duration: Unknown

In this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the competition to handle objections effectively and to build better relationships. Questions addressed in this episode:...

 Ep. 81 | How to nurture talent and set yourself on a growth path? Ft. Alison Penny, Yext. | File Type: audio/mpeg | Duration: Unknown

In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their career get on the right path to success. How to set yourself on a career growth path 1....

 Ep. 77 | How product marketers can create virtual experiences to drive audience engagement? Ft. Madhukar Kumar, Nutanix | File Type: audio/mpeg | Duration: Unknown

In this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them. He talks about why you need to build these experiences and how to get started on...

 Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC. | File Type: audio/mpeg | Duration: Unknown

In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about...

 Ep. 72 | What does sales enablement really mean and how to do it right with Stephanie White, Juniper Networks. | File Type: audio/mpeg | Duration: Unknown

On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives. Stephanie describes the three pillars of sales enablement as: on-boarding, on-going & excellence. She believes...

 Ep. 70 | Discussing sustainable marketing with Scott Caulfield from Bang Australia. | File Type: audio/mpeg | Duration: Unknown

On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific region...

 Ep. 69 | Addressing social issues and correcting a cultural wrong in society using Marketing with Deanna Ransom | File Type: audio/mpeg | Duration: Unknown

On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding the #BlackLivesMatter movement which is broadening worldwide. Deanna concludes by citing marketing as a unique way of listening, understanding, and engaging with the audience. And that, by addressing difficult conversations in marketing, we achieve meaningful change in people’s mentality and broader society.

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