Morgan Stanley Ideas Podcast

This year marks the 50th anniversary of the Apollo 11 Moon Landing. In 1969, Neil Armstrong’s first steps inspired advancements that led to everything from modern kitchen appliances to the Internet. But 50 years later, space exploration isn’t limited to government-funded missions, launches, and astronauts. Now, private companies are leading today’s “space race” and will help us enter a new era of growth—with satellites. In our season finale, we look toward the stars to see how the satellites of the future could help improve life here on Earth.  We start in Washington State with Chris and Libie Cain, a husband and wife fishing team, whose albacore tuna business is strained by illegal fishing practices — one of the many problems that may soon be solved by satellites. Then, we talk to Mike Safyan, the V.P. of Launch at Planet Labs, a start-up that’s revolutionizing how satellites scan the Earth. Planet currently has over 150 satellites capturing data that it licenses to scientists and industry leaders who want the latest information on everything from forest fires to fish migratory patterns. David Kroodsma, an environmental data scientist with Global Fishing Watch, is one of the beneficiaries of the satellite data. He explains how satellite technology can help prescribe preventative medicine for the seas ​and h​elp people like the Cains, who rely on the economy of the ocean. Morgan Stanley Managing Director of Equity Research Adam Jonas tells us that satellites may soon disrupt the economy of data, shifting information away from some of the largest tech companies in the world to some of the smallest. Along the way, he helps us understand why we should all be excited about the new focus on the humble satellite, and what a booming New Space Economy will mean for Planet Earth. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

The summer bestseller you read on the way to work, a flower delivery for your sister’s birthday, dinner made fresh from your weekly meal kit— today you can have every part of your day ordered online and delivered to you without ever leaving your home. But what about your favorite shop around the corner or even the malls of your childhood? With the growing convenience and efficiency of online shopping come questions about the future of traditional retail. Are brick-and-mortar stores fated to crumble under the weight of the e-commerce boom? Or will online and traditional stores find ways to coexist? On this episode of the Ideas Podcast, we’re going to one place where the future of retail is already in full swing: Tokyo. Akira Ito, CEO of Itoya, takes us on a tour of the stationery company’s 115 year-old flagship location. As we explore Itoya’s twelve-story playground of paper, we learn how Japan’s oldest stationery company has continued to thrive by curating experiences that keep customers shopping in their store. Then, Masahiro Ito, an executive director at ZOZO, Japan’s largest online apparel retailer, brings us into a future where that personalized, face-to-face shopping experience will be replicated on the Internet. And we visit Topdrawer, a store in Brookline, Massachusetts, where the best of both worlds has made its way into the American retail experience. Along the way, Morgan Stanley’s Managing Director of Retail Research, Kimberly Greenberger, highlights the power of the shopper’s rising expectations in shaping the future of retail. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

On this preview episode of the new Morgan Stanley podcast "Thoughts on the Market", Chief Investment Officer Mike Wilson says markets are typically savvy on how and when to price news events. But are markets overlooking some potential bad news?

In the future, we’ll all still need a place to live. But as rents continue to rise and the housing market changes, we might need to adjust our vision of home. Instead of living in a tiny, expensive apartment or funneling our savings into a down payment for a single-family home, we might choose to live together for the sake of space, money, and, above all else, community. This type of housing model, known as co-living, has existed throughout history, but new iterations of co-living are becoming real housing options for all different types of people across the globe. In this episode of ​Ideas, ​we’re going to explore different versions of co-living to understand why it might help solve some of the housing market’s greatest challenges. We’ll start in London at The Collective: Old Oak, the world’s largest co-living complex, where young, mobile workforce is learning “how to have it all”—community, leisure, and an apartment in one of the world’s most expensive cities—by trading in personal space for communal luxuries. But, as history has shown, communal living isn’t just limited to one demographic. We’ll also travel to Portland, Oregon, for a tour of PDX Commons, a co-housing community for 55-year-olds and older, to see how some members of the Baby Boomer generation will participate in the housing market of the future and, simultaneously, combat some of the stigma attached to aging. Finally, we’ll make our last stop in Copenhagen, Denmark, where Almenr, a startup that matches co-living tenants with financial advisors, architects, and designers, is helping niche communities create the co-living spaces of their dreams. Along the way, we’ll hear from Richard Hill, the head of commercial real estate research a Morgan Stanley. He’ll explain some of the fundamental changes in the traditional housing market, the challenges within the current market, and why co-living might be a viable housing solution for all. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Have you ever tasted a habanada pepper? An upstate abundance potato? A Robin’s Koginut squash? These new vegetable breeds, all created by Row Seven Seed Company, are bursting with new flavors that come straight from the earth. But what about those wasabi seaweed snacks? Or something like beer chips? Or crazy ice cream flavors that seem to come from natural sources but are most-likely made in a lab? The flavor industry is worth billions of dollars, but with new technology, our changing environment, globalization, and a better understanding of how to invent new types of food, the future of flavor is being pulled in two very different directions. As different players the food industry invent new flavors, consumers will have to make new choices about what flavors they want: flavors from the farm or the lab. In this episode of the Ideas podcast, we explore these two different locations to understand the future of the flavor industry. First, we travel to the Fingerlakes region in upstate New York, where we’ll tag along with Michael Mazourek, a plant breeder and co-founder of Row Seven Seed, as he delivers his produce and spreads Row Seven’s mission: to change our agricultural system by breeding for flavor. We then head to a lab across the country in Portland, Oregon, where we’ll meet Sarah Masoni, a flavor designer with a “million dollar palate.” There, Sarah will tell us why the future of flavor isn’t as subjective as we might think. And, finally, we’ll hear from Vincent Sinisi, a food retail analyst at Morgan Stanley, about how both consumers and food retailers are creating new opportunities for both farm and lab-made flavors to appear on your supermarket shelves. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

As you walk down the street, sit in your office, or even make yourself a cup of coffee, take a look around and consider what everything is made of. ​More often than not, the answer will be: plastic. Our world is made of plastic. It’s one of the most affordable, versatile and indestructible materials we have. But the very properties that make plastic perfect for so much have also made it problematic. Most of that plastic is still here, and it will be for hundreds of years. But in the future, we might be able to replace the plastic we’ve come to rely on with a plant-based material that holds all the promise of plastic, without the environmental costs. We're talking about something called "bioplastics." In this episode of the Ideas podcast, we take you to a laboratory in England to see these bioplastics in action. First, Vincent Andrews, Chemicals and Agriculture Equity Research Analyst at Morgan Stanley helps us understand how traditional plastic has become an integral part of both the economy and our daily lives. Next, Cole Rosengren, Senior Editor of ​Waste Dive ​explains how a little-known international policy has thwarted our the recycling system as we know it. We then sit down with David Rachelson, the Vice President of Sustainability at Rubicon Global, a startup that connects plastics producers, consumers, haulers and cities to tackle some of the inefficiencies of the current recycling model. Finally, we travel to a laboratory in Southampton, where we meet Paul Mines, the CEO of Biome Technologies, a company that is using materials such as cornstarch, potatoes and algae to create a sustainable, compostable plastic of the future.   The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

You many have imagined a future of transit where we all blast off to work strapped into personal jetpacks or shuttle our kids to and from school in flying cars. But the future is now, and the innovative transportation systems of today are surprising in their own right. The best among them are reimagining infrastructure design and project funding to get people moving across town and around the globe.  In this second episode of the new season of the Ideas podcast, we head to a place where the future of transportation is already in motion: Dar es Salaam, Tanzania. There, we ride a DART bus, one of the most advanced bus rapid transit systems in the world. Steven Higashide, Director of Research for TransitCenter, helps us understand the road blocks between U.S. cities and better public transit, and we learn from Sarah Kaufman, of the Rudin Center Transportation at NYU, about ways to move beyond ride sharing and fill the gaps that existing transportation can’t cover. Finally, Michael Zezas, Managing Director and Chief US Public Policy & Municipal Strategist at Morgan Stanley, helps us imagine a future of interconnected services—autonomous vehicles linking riders to mass transit on rails and roads—that respond creatively to the city’s existing infrastructure challenges. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media.  The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley and its affiliates do not currently offer the services provided by Umbrella or Score, which are  not affiliates of the Firm. Morgan Stanley has not conducted a review or diligence of these companies. This should not be considered to be a solicitation or endorsement by the Firm of Umbrella or Score or their services. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC.  Members SIPC.

Rummaging through your pockets in search of change and crumpled bills to pay for your morning coffee may still feel routine, but in some parts of the world, this familiar scene is just a memory. The cashless economy is already starting to take shape, and as we continue to create innovative ways to exchange money without pulling out our wallets, cash might become a thing of the past. And while some countries struggle with questions of fairness and inclusivity as governments and businesses forgo cash, others have already stepped into a cashless future where digital transactions are the only way to pay. In this episode of the Ideas podcast, we travel to Sweden, a country where cash makes up just one percent of the entire economy. First, we hear from Charlie Warzel, a senior technology reporter at Buzzfeed News, who literally puts skin in the cashless game while on a trip to Stockholm and receives an RFID chip implant that allows him to pay for anything with his hand. We also follow Swedish journalist, Asa Secher, as she navigates her daily routine in a society that has already embraced a nearly-cashless economy. Next, we go to Lisa Servon, the chair of the City and Regional Planning Department at the University of Pennsylvania, to understand the potential impacts of going cashless here in the U.S.: who wins, who loses, and who gets left behind. And James Faucette, leader of Morgan Stanley’s Payments and US Comm Systems research efforts, explains what it takes for a country to go cashless, and how such a dramatic shift will affect more than just our bank accounts. The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. Certain guest speakers may be neither employees nor affiliated with Morgan Stanley Smith Barney LLC or its affiliates (“Morgan Stanley”). The views and opinions expressed herein by non-affiliated speakers do not necessarily reflect those of Morgan Stanley. The information and figures contained herein may have been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. The content of this podcast is solely for informational purposes and based on information available when created. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. © 2019 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Ever wonder what your life might be like 5, 10, 20 years from now? This season, we’re taking you around the globe -- everywhere from Tanzania to Sweden to Japan -- to catch a glimpse of what the future might hold. Because the future ​is ​happening somewhere. It’s just a matter of knowing where to find it. New season starts the first week of March.

Season four of the Ideas Podcast will be starting soon, but in the meantime, we’re kicking things off with a bonus episode in honor of Climate Week NYC: an annual summit where scientists, government officials, and CEOs come together to showcase innovations, programs, and policies that are leading the fight against climate change. But for many key players in today’s financial world, the future of climate action isn’t relegated to one week. At Morgan Stanley, there is a whole team of researchers and financial analysts dedicated to helping investors and consumers make environmentally-sustainable, lucrative financial decisions.  In this bonus episode, we sit down for an exclusive interview with Jessica Alsford, Managing Director and the head of Morgan Stanley’s Sustainability Research team. Alsford reveals how environmental, social and governance factors -- or ESG -- impact the way businesses in every sector are thinking about the future of investing. But these aren’t just concerns for investors. Alsford explains why purchasing everything from a t-shirt to a tomato means climate change is not just an ESG issue, but an everybody issue. DISCLAIMER The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley and its affiliates do not currently offer the services provided by Umbrella or Score, which are not affiliates of the Firm. Morgan Stanley has not conducted a review or diligence of these companies. This should not be considered to be a solicitation or endorsement by the Firm of Umbrella or Score or their services. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

The word “sports” may conjure images of athletes barreling down a football field or burying a three-pointer, but the latest stadium-rousing athletes rarely if ever have to leave their chairs. Welcome to the world of professional video-gaming, or eSports. Around the world, eSports is looking more and more like any big-league sport, complete with sponsorships, merchandising, and arenas full of fans. And now, eSports is on track to become a multibillion-dollar industry. In this episode of the Ideas Podcast, we explore how a hobby that may not seem like a “real sport” became a very real market. Jacob Wolf, an ESPN journalist, helps us understand why eSports playoffs are topping the attendance to MLB and NHL games. Then, Brian Nowak, a Managing Director at Morgan Stanley, explains how that popularity launched an entire market that may one day include dedicated eSports arenas, fantasy eSports leagues, and team jerseys made of pixels. And along the way, some eSports superfans invite us to a watch-party to feel the rush of a brand new sports experience. The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

After long careers and years of saving, many of today’s retirees have decided not to set sail on an exotic cruise or spend their days on the golf course. They’re changing what it means to retire by re-entering the workforce—and creating an entirely new market in the process. In this episode of the Ideas podcast, we look at the tech startups, nonprofits, and even the baby boomers themselves who are shaping the newly retired market. Steve Records, the Vice President of Field Operations at SCORE, explains how connecting young entrepreneurs with retired mentees has shown him that 70 is the new 40. Dan Hunt, Managing Director and Senior Investment Strategist at Morgan Stanley Wealth Management, explains how shifts in financial planning are changing the way we see retirement. And Sam Gerstenzang, the co-founder of Umbrella, a company that hires recent-retirees to help older seniors with odd jobs, introduces us to two of his clients: Cathy and Yariv, who embody why this market has the power to bring both younger and older generations unprecedented joy. We’ll be taking a break for next week’s holiday, but we’ll be back soon with our season finale of the Morgan Stanley Ideas Podcast. DISCLAIMER The host Ashley Milne-Tyte is a contractor of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. The information and figures contained herein has been obtained from sources outside of Morgan Stanley and Morgan Stanley makes no representations or guarantees as to the accuracy or completeness of information or data from sources outside of Morgan Stanley. Morgan Stanley is not responsible for the information or data contained in this podcast. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley and its affiliates do not currently offer the services provided by Umbrella or Score, which are not affiliates of the Firm. Morgan Stanley has not conducted a review or diligence of these companies. This should not be considered to be a solicitation or endorsement by the Firm of Umbrella or Score or their services. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC. CRC 2163452  6/2018

For the past 40 years, Major League Baseball’s off-season has been dominated by a frenzied bidding war to sign available free agents. But this year, everything changed—the free-agent market froze. For months, almost none of the 200 free agents were signed. So what happened? And what does the market shift mean for the future of America’s pastime? This season on the Ideas Podcast, we’ve been exploring unexpected markets. In this episode, we’ll look at what happens when a seemingly healthy market unexpectedly collapses. We talk to Ben Reiter, a journalist at Sports Illustrated who made a crazy prediction in 2014—that the Houston Astros, the then-worst team in baseball, would win the 2017 World Series. That Ben’s call came true wasn’t just a fluke—but reflected how teams now approach hiring players, particularly free agents. Then, J.C. Bradbury, a professor at Kennesaw State University in Georgia, takes us deep into the economics of baseball to explain why it suddenly has become good business to field a losing team. And Lou Pirenc, the Global Head of Research Data at Morgan Stanley, tells us about how baseball’s longstanding obsession with player statistics, and more recent expansion of data analysis into every aspect of the game as a business, has enthusiastic adherents and practitioners in every corner of the global market.  For more, visit: https://morganstanley.com/podcast  The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Virtual reality is popping up in almost every industry, doing things that were once unimaginable. How did it grow from the stuff of Sci-Fi into a real world revolution? As with so many things, it began with a language.  In this episode of the Ideas podcast, we explore the virtual future by looking at one of the earliest VR worlds. Bryan Carter, a professor at the University of Arizona, guides us on a tour of Virtual Harlem, an early VR world that allowed his students to walk the streets of the Harlem Renaissance. Then, Alexis Macklin, an analyst for Greenlight Insights, takes us to the future—one filled with virtual coffee dates, schools, and vacations. Along the way, we explore the coding language at the root of the VR explosion: C++. Morgan Stanley Managing Director Bjarne Stroustrup, who created the C++ programming language more than 30 years ago, tells us what it took to build a near-universal coding language that took on a life of its own, and has become the source code for everything from web browsers and video games to financial modelling and space exploration.  For more, visit http://morganstanley.com/ideas.  The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.

Tech promised us more productivity and better lives via perpetual connectivity. Now, it seems impossible to stop looking at our screens. Can we disrupt distraction?  In this episode of the Ideas podcast, we’re diving deep into the solutions-to-digital-distraction market. We talk to Suze Yalof-Schwartz, the founder of Unplug, a meditation app that helps people, well, unplug from technology by plugging in. Manoush Zomorodi, a technology journalist, shows us that the way we interact with our screens now might change how our kids will interact with each other. And Louella San Juan, a Managing Director and the Global Head of Client Technologies at Morgan Stanley, takes us to what she believes is the root of our unending dependence on technology: the ubiquity of the smartphone. For more, visit http://morganstanley.com/ideas.  The host Ashley Milne-Tyte is an employee of Pineapple Street Media. The guest speakers are neither employees nor affiliated with Morgan Stanley Smith Barney LLC. (“Morgan Stanley”). The views and opinions expressed herein do not necessarily reflect those of Morgan Stanley. This podcast does not provide individually tailored investment advice and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or investments discussed in this podcast may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. This podcast may contain forward-looking statements and there can be no guarantee that they will come to pass. Past performance is not a guarantee of future performance. © 2018 Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC. Members SIPC.