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Startup Chat

Summary: Join Dan and Alex for a live online business growth podcast every Wednesday from 4PM PST

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Podcasts:

 Podcast #38 – The top 7 blog conversion mistakes | File Type: audio/mpeg | Duration: 10:19

This week I'm reviewing 25 blogs for people and providing advice on how to better convert readers to subscribers. Here are the top 7 mistakes I've seen so far.

 Podcast #37 – 6 secrets to startup success with Matt from Vooza | File Type: audio/mpeg | Duration: 18:36

In episode 37 of Web Domination, I chat with Matt Stillman (@Voozahq) the CEO of Vooza. Matthew sees his role as standing at the intersection of technology and the humanities. “People wonder how I’m so productive. And the key is: I spend 12 hours a day reading articles about productivity.”

 Podcast #36 – Trent Dyrsmid on personalized marketing with Infusionsoft | File Type: audio/mpeg | Duration: 47:09

In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker. iTunes | RSS The 7 Stages of Lifecycle Marketing Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Upsell Customers – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue. Get Referrals – Encourage your customers to refer more customers by creating incentives. Trent's links Lifecyle Marketing Webinar Lifecycle Marketing Guide for Small Business Owners Attn Marketing Agencies: Put Client Attraction on Auto-Pilot Automate Your Marketing and Unleash Your Profits PodcastPostProduction-Video Mentions Mailchimp Aweber Yvonne Halling James Schramko OfficeAutoPilot KISSmetrics Visual campaign example 1 Click here to open the full size one in a new tab.   Lead scoring example Click here to open the full size one in a new tab. Lead scoring rules Click here to open the full size one in a new tab.

 Podcast #35 – 5 ways to make your content actionable | File Type: audio/mpeg | Duration: 14:15

In episode 35 of Web Domination, I discuss 5 ways to make your content actionable. Web Domination will now be published every Tuesday

 AgencyTalk#10 – What is your unique lead generation advantage? | File Type: audio/mpeg | Duration: 12:56

In this episode, I go over the concept of Unique Lead Generation Advantage (ULGA). What is it about you or your business that is going to give you an advantage in terms of generating leads? iTunes | RSS Slideshare presentation 7 ways to_differentiate_your_web_design_business from Dan Norris Bad Examples Adwords SEO Word of mouth Potential ULGAs Niche down Content marketing / Authority Physical events Cold approaches Niche specific such as industry events Product structure Recurring model Mentions Informly agency version John McIntyre (autoresponder guy) Tim Conley Brendon Sinclair James Schramko (Own the Racecourse) Adam Franklin of Bluewire Media Brennan Dunn Rob Hanley Niel Patel Ned Dwyer from Tweaky 8 recurring revenue methods for freelancers and agencies

 Podcast #34 – 5 signs you are a blogger and not a content marketer | File Type: audio/mpeg | Duration: 28:15

This week, Tim Conley is back to discuss how to move from blogger to content marketer.

 Podcast #33 – 10 ways to know if your content is crap with Damian Thompson | File Type: audio/mpeg | Duration: 47:03

Damian Thompson is back to run through 10 ways to tell if your content is crap

 AgencyTalk#9 – Meet a need, get known and have empathy with John McIntyre | File Type: audio/mpeg | Duration: 15:48

Guest for this week Agency Talk is the autoresponder guy, John McIntyre. Learn his three tips which makes him successful in the copywriting industry.

 AgencyTalk#8 -Build an audience and speak their language with Brennan Dunn | File Type: audio/mpeg | Duration: 47:10

Agency Talk guest for this week is Brennan Dunn the founder of a consulting firm We Are Titans based in Virginia. He's also the author of Double Your Freelancing Rate. When not writing words, he's writing code for his SaaS application Planscope. iTunes | RSS Brennan's Tips Build an audience Speak in the buyer's language Understand the real underlying needs of the customers Manage expectations and turn projects into partnerships Brennan's links Freelancers weekly Brennan on Twitter We Are Titans Double Your Freelancing Rate Planscope Planscope Blog for Freelancers & Consultants Sell Yourself Online: The Blueprint Consultancy Masterclass The Business of Freelancing Podcast Mentions Informly agency version Cialdini influence Joanna Wiebe of Copyhackers, Foolish Adventure Podcast Amazon Hacker News Product People Podcast

 AgencyTalk#7 – Ditch the IT speak, be ruthless and focus on the small things with Brendan Tully | File Type: audio/mpeg | Duration: 17:43

Brendan Tully (@tullibo) returns (see Web Domination appearance here) to discuss how ditching the IT speak, being ruthless and not forgetting about the small stuff has helped him grow his web agency The Search Engine Shop. iTunes | RSS Brendan's Tips Speak to people like a regular human being. Learn to communicate properly and avoid using technical jargon. Be ruthless in telling clients what they need. Its your job to solve clients problems, that means making them aware of the problems they don't know they have. Small things make a massive difference (CNEs) - a 1% improvement today makes a massive difference over a 12, 24 or 36 month time frame. Here is BT discussing this topic in more detail with Dan and Ian from the LBP. Brendan's links The Search Engine Shop Brendan on Twitter Mentions Dan's Webdomination Episodes Informly agency version Tim Connely's Agency Talk episode Brendon Sinclair Dan Andrews Google Analytics Tech Tip CloudMagic is a search engine for all your personal data. It lets you search across Gmail, Facebook, Twitter, Dropbox, Evernote, etc. through one simple search box.

 Podcast #32 Strategic Content Marketing with Joe Pulizzi | File Type: audio/mpeg | Duration: 39:09

This week I chat to the godfather of content marketing Joe Pulizzi from the Content Marketing Institute. I’ve changed what I’m doing as a result, I hope you do too.

 Podcast #31 Video marketing 2 – Traffic, subscribers and monetization with Gideon Shalwick | File Type: audio/mpeg | Duration: 26:39

In episode 31 of Web Domination, we chat once again with Gideon Shalwick the YouTube and video marketing expert (see part 1 of the chat here). In this chat we run through how to get the YouTube traffic back to your own site and turn them into opt ins and customers. iTunes | RSS Gideon's tips to channel Youtube views to create traffic to your website Simply ask people watching your video to visit your website Call to action in the video with incentive One option could be to submit only half part of the video to Youtube (pros and cons of this approach) Embed your web address in the top right portion of the video or add URL to first line of description Create annotations Gideon's tips in Monetizing Youtube presence Build your own audience and email database Create your own products and services aligned to audience Sell other companies product for affiliate income Gideon's links Gideon's Blog Rapid Video Blogging Here's Gideon's latest videos (The Next REVOLUTION In Video Marketing?) http://www.youtube.com/watch?feature=player_detailpage&v=ld0VoJzKetA Mentions Dan's The beginners guide to podcasting Magic Live channel  Hedgehog Concept Diagram Reviews ArtLoverVC :  "Thanks for asking the things we really want to know...stats, revenue, how they ramped up visitors or sales, and who does what tasks for them. Your straightforward style and respect for your listener's time is appreciated. Best to you, Von."

 AgencyTalk#6 – 7 ways to grow a 7 figure SEO business with Neil Patel | File Type: audio/mpeg | Duration: 16:49

This week I chat to serial entrepreneur, angel investor and digital marketing specialist Neil Patel. Learn 7 tips on how he started and grew a 7 figure SEO business in his teens. iTunes | RSS Niel's Tips The best source of leads are from referrals. Make sure to have a clean reputation and always do good work. Have a range of ways of getting new customers blogging - Use stats and data conferences - ideally non industry events with high ticket prices be specific and data supporting your points helping out top blogs - direct outreach Learn to accept churn and figure out how to reduce it - survey clients regularly and offer a monthly report. Be results driven - show potential clients how much money can you send them with the extra traffic and provide case studies from other companies ideally larger ones. Give away the farm - tell them everything that needs to be done, good chance they will get you to do it. Leverage business development - partner with larger ad agencies. Never stop giving. Niel's links Neil Patel's Blog--QuickSprout Neil on Twitter Kiss Metrics Kiss Metrics Blog Crazy Egg Mentions Informly agency version Dan's Webdomination Episodes Adam Franklin of Bluewire Media Kiss Metrics Tech Tip KISSmetrics is an awesome web analytics solution that helps businesses to get more customers, make smart decisions and boost their bottom line. Reviews Sean Mackie US iTunes store - "I love Agency Talk, how its packed is with actionable information. I regret that I sound like a warrior forum sock puppet but I'm being sincere." Amy - "I was looking for a business marketing podcast but couldn't tell what the title Agency Talk was all about. Content for Agency Talk put me in the mood for writing." Eleo Todd - "Good podcast. The people in the web design industry and people dealing with web businesses is entertaining, practical and insightful."

 Podcast #30 Video marketing – Audience, content and views with Gideon Shalwick | File Type: audio/mpeg | Duration: 51:26

In episode 30 of Web Domination, we chat to Gideon Shalwick the YouTube and video marketing expert. Learn how he has figured out how to build content and get a ton of attention using online video. iTunes | RSS Gideon's Hedgehog Diagram "The fox knows many things, but the hedgehog knows one big thing"         Gideon's 7 step process Select The Niche You’d Like To Dominate Create High Quality Videos Fast And Easy Set Up Your Video Domination Hub Add Powerful, Response Invoking Content Like Crazy Optimize The Heck Out Of Your Video Domination Hub Add Some Viral Video Magic Monetize Your New Asset 4 Types of content you can create in Youtube Educational Entertainment Newsworthy Fun or social Gideon's links Magic Live channel  Rapid Video Blogging ebook Gideon's site - Online Video Marketing Here's one of Gideon's videos (how to get more views on youtube) [leadplayer_vid id="531D196E8A3C1"] Mentions John Dumus Jim Collins , author of Good to Great Blue Ocean Strategy Cirque du Soleil Jay Jay (the magician) Dan's strictly business videos Dan's Agency Talk podcast Reviews Jeremy Dawes of Jezweb:  "Webdomination is like a good book you'd never want to put down."

 AgencyTalk#5 – Unusual offers, lifetime customers and tracking everything with Gabriel Machuret | File Type: audio/mpeg | Duration: 21:24

This week on Agency Talk I chat with the Internet Ninja Gabriel Machuret who discusses unusual offers, lifetime value & training sales processes. iTunes | RSS   Gabe's Tips Make an unusual offer or proposition Invest in lifetime customers Test track and sales process Gabe's links App Store Optimization Professional Internet Ninja Gabe on Twitter Mentions Informly Brendan Sinclair App Store Optimization Blog Dan's Podcast Episodes Tech tip Time Doctor Time Tracking and Time Management Software that is accurate and helps you to get a lot more done each day.   Posted with Blogsy

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