Social Media Today podcasts

Marketers know that connecting with influencers is a complementary component to a successful content marketing strategy. Identifying those influencers has become much easier with search and social analytics. Yet creating a successful engagement strategy takes a deeper dive into understanding how influencers think and how their activities differ based on the social channel. For example, influencers on Pinterest typically care about different metrics than those creating content on Facebook or Twitter. A walk in the shoes of a YouTube influencer is  not exactly like someone on Instagram or Google+.  This webinar will plunge into the mind of each of these influencers so brands and marketers can better understand this popular audience. Our expert panelists will share insights from both a brand and influencer perspective so marketers can customize their content strategies to the influencers and platforms that best match their customer. Join us to learn how to:Use analytics to understand social influencers’ needs and wants.Tailor content for a range of influencers across social platforms.Distribute content with influencers most relevant for each medium
.About the Panel:   David Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything.@DavidAmerland Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. With extensive experience in traffic generation, lead nurturing, and lead scoring, Linda’s expertise is focused on content strategy and digital lead generation. @MissLindaWest Carly Tatum, Global Social Media Communications Manager for Dell. In her role, Carly Tatum leads social media and influencer relations strategy within the Global Communications organization. She led “Getting Social with PR” training for 100+ Dell communicators and consults with teams globally to incorporate emerging media into communications practice. Additionally, she co-founded the signature Dell Customer Advisory Program (CAP Days) and the Dell Social Think Tanks program featured in Cheryl Burgess’s The Social Employee & Christer Holloman’s The Social Media MBA, which bring vocal online influencers offline for open, interactive discussions on industry trends. Prior to Dell, Carly led social media and marketing strategy for global mid-size organizations including STA Travel and Aquent. She received her degree in Communications from the University of Southern California (Fight On!). Outside the office, Carly enjoys navigating her new role as a mom, taste-testing new cheeses and exploring Austin’s dog parks with her two labs, Bodie and Hank (named after her favorite TV shows, "The Wire" and "Breaking Bad"). About.me/carlyjeane. Twitter: @carlyjeane Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. &nb

As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens  with their elected officials and government agencies. However, sometimes there is a disconnect between the two.  Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know. The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built. This webinar is an opportunity to explore with our expert panelists:How government can change to better relate to digital citizens?How government agencies can use social media to provide complementary communication and participation channels for citizens.What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens.How people can use social media to improve how government works for politicians and citizens.About the Panel:  Alan Rosenblatt is a digital/social media strategist, professor & thought leader and a Partner at Turner 4D. Alan taught the first college course on digital politics (1995), created and built the Center for American Progress’s social media program (2007-13) and trained 15,000+ people across the world in digital/social media strategy, including civil society leaders across the Arab world in 2009; executives at leading advocacy groups and news media outlets; Members of Congress and their staff; as well as a couple future kings. Alan has a Ph.D. in Political Science. He teaches digital political strategy at Johns Hopkins, American, Gonzaga & Georgetown Universities. Find him across social media @DrDigiPol. Lindsay Crudele directs the City of Boston’s award-winning social media program. Boston’s cross-departmental, platform-spanning social team uses creative, daily, digital engagement to improve quality of life and support public safety. After becoming the City’s first social media director, Crudele implemented its first enterprise social media strategy, driving policy, training, and central governance. In the past year, that strategy served an integral role through unprecedented crisis communications. Using social technology, Crudele has helped raise the national standard for accessible and participatory digital government. @thelindsayist Laura Bellinger is a communications professional with 15+ years experience in corporate communications, public relations and social media. Experienced in copywriting, television content development, media relations, community management, executive and internal communications, and integrated marketing, Laura understands how each of these areas are interrelated and can be collectively maximized through social. As a senior communications consultant at the CDC, Laura's work includes story development; content development for CDC Director monthly twitter #CDCchat; social promotion; and media outreach through social. In 2008, the blog she produced for CARE was honored with a Reuters "blog of the year" award. Past experience includes work for the American Cancer Society, CARE, Coca-Cola, CNN, Fox Sports, France 2, and Turner Sports. @madamebelle  Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009

Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard. Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal. If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation. The benefits of instituting a rating system with your customers. How to shift from controlling your social message to striving to be the best. Putting the client experience ahead of profits.About the Panel:   Francesca Pick is a collaborative economy strategist who speaks, writes and consults about how the web and collaboration can change both business and human interaction. After working with the online reputation startup TrustCloud, she is now developing the global community OuiShare and co-charing the largest conference about the Collaborative Economy, OuiShare Fest this May. She graduated with a degree in Communication & Cultural Management from Zeppelin University (Germany) in 2012 and won an award from Microsoft for her thesis "Building Trust in Peer-to-Peer Marketplaces. @Francesca_spDavid Amerland's involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. @DavidAmerlandChris Abraham is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; invited to SXSW 2013 as a panelist, "Outsourcing & Offshoring Social Customer Service," and, has a Klout of 78 and a PeerIndex score of 77. Chris is currently founder, owner, and Principal Consultant of Gerris Corp, a digital agency focused on social media marketing, digital PR, blogger outreach, technology and social media strategy, online engagement, search engine optimization, and online reputation management. Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology s

Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient. What’s the solution? Should vendors consolidate? Will big companies buy out the smaller guys? Most importantly, what will happen to your information when social sites shut down? Join us on this webinar to learn how to:Know whether your business has too many social media sites. Decide which social sites to join, keep, and let go of to manage the risks. Effectively and systematically export data from your social venues into your own systems.Create a social emergency plan in case the social venue closes or its authorization system shuts down.About the Panel:  Melinda Byerley is the CEO and Co Founder of Vendorsi, a 100% independent software research and evaluation platform for marketers in every budget range.  As a marketer for over 20 years, most recently as CMO of a Y Combinator startup Poll Everywhere, Melinda has been on the front line of buying marketing technology at all levels: from 6 figure ecommerce platforms to free social media tools.  Previously Melinda has been a general management and marketing leader at eBay, PayPal, Linden Lab/Second Life, and CheckPoint Software.  Melinda holds an MBA from Cornell University Johnson Graduate School of Business, and a BFA in Theatre from Illinois Wesleyan University. @MJB_SF Kat Mandelstein recently joined PwC Advisory through the acquisition of Ant’s Eye View where she leads teams consulting with some of the most recognizable brands in the world on their digital and social business strategies. Recently, Kat stepped up to lead the Austin Chapter of Chautauqua, a new community  focused on the Future of Work founded by Stowe Boyd. Kat has served on the global board of directors for Social Media Club since 2011 and is the past President of the Austin Chapter. She is also the host of #SMCBooks Book Club Webinars for Social Media Club and is a member of the W3C Social Business Community Group. Follow Kat on Twitter: @katmandelstein Jason Eng is a Sr. Social Media Strategist and Community Manager at Sony Electronics Professional Solutions of America.  Jason is the sole contributor and voice of Sony Professional USA across all its social networks including Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, and Vimeo.  In addition, Jason is responsible for the entire social media strategy and influencer relationships for Sony Professional USA.  A big believer in face to face meetings, Jason enjoys meeting Sony fans face to face and building relationships.  @JasonEng_Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

In today’s world, simply posting on social channels is no longer enough. Brands need to find innovative ways to reach new customers and increase awareness. Leading brands like AT&T are realizing the value in powering employees to create and share authentic brand stories across social networks.   By powering employees, brands can increase social activity and engagement, improve share of voice, and drive more web traffic. In fact, brands who are powering employees to be thought leaders and influential in social channels outperform their competitors by 20%.   During this webinar Lee Diaz, Senior Manager, Emerging Communications at AT&T will share proven best practices from AT&T's award-winning employee advocate program. Register for this webinar to learn:Steps to launching an employee advocate programHow to transform employees into brand advocatesHow to motivate employees to create and share on behalf of your brandSponsored by SocialChorus About the Panel:  Lee Diaz is the lead internal consultant on social business at AT&T and responsible for the development and launch of new collaborative strategies and tools. In this role, he promotes best practices across the business, creates plans and goals for social business use and adoption, and innovates additional features and functionality to drive continued growth in usage of internal platforms. In addition, Diaz serves as a lead in the company-wide effort to educate employees on social media, and is the liaison to legal, compliance and AT&T University. Additionally, Diaz serves on the company’s Social Media Council and the Social Media Escalation team. Diaz holds a Bachelor’s degree from Pepperdine University, and a Master’s Degree in Public Policy from the University of Southern California. Follow Me on Twitter: @LeeDiaz24Michael Brito is a Group Director at WCG, a W2O Group company.  He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalizes content strategy, scales community management and integrates paid, earned and owned media initiatives.  Prior to WCG, Michael worked as a Senior Vice President of Edelman Digital and also for large, very influential brands in Silicon Valley like Hewlett Packard, Yahoo and Intel where he was responsible for consumer social media marketing and community building. Very early on in his career, his role was very focused on search marketing (paid and natural) and digital marketing. Michael’s book, Your Brand: The Next Media Company, was released in October 2013. Find out more information here: https://www.facebook.com/TheNextMediaCompany.  Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook. @GregShoveRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

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