Entrepreneurship & Business Course
Summary: This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com
- Visit Website
- RSS
- Artist: Prof Mark Juliano
- Copyright: This work is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike - http://creativecommons.org/licenses/by-nc-sa/2.0/
Podcasts:
Sales basics, distribution channels, direct selling, etc.
More marketing including public relations, trade shows, events, seminar selling, etc.
Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing
Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.
The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development
A class using a real world example case study to illustrate competitive strategy and positioning
Developing the company's business and competitive strategy. A discussion of different types of strategies.
Discussion of analysis needed for good business, competitive and marketing strategy.
Figuring out the target market for products and services. Includes segmentation and sizing your market.
Basics of finance and forecasting. Revenue projections, costs, etc.
Discussion of how, how much, and where to raise money. Also compares different sources of funding.
The basics about, and comparisons among different forms of incorporation.
A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do.
The basics of writing a business plan including content, audience, protecting the plan, etc.
The basics and things you'll need to start your company
