Entrepreneurship & Business Course show

Entrepreneurship & Business Course

Summary: This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com

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  • Artist: Prof Mark Juliano
  • Copyright: This work is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike - http://creativecommons.org/licenses/by-nc-sa/2.0/


 Class 25 - Inventor verus Marketing person | File Type: audio/mpeg | Duration: 17:27

We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.

 Class 25 - Company Ownership | File Type: audio/mpeg | Duration: 30:15

Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.

 Class 23 - Open Discussion - Call into TalkShoe | File Type: audio/mpeg | Duration: 39:26

Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.

 Class 22 - Advertising | File Type: audio/mpeg | Duration: 31:30

We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.

 Class 21 - Marketing Budgets | File Type: audio/mpeg | Duration: 28:45

Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.

 Class 20 - Vertical Marketing | File Type: audio/mpeg | Duration: 16:10

Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.

 Class 19 - Product Management | File Type: audio/mpeg | Duration: 29:14

Product management and interview with Aaron Brauser.

 Class 18 - Classic Business & Marketing Strategies | File Type: audio/mpeg | Duration: 33:58

Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.

 Class 17a - Internet Advertising | File Type: audio/mpeg | Duration: 19:34

A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.

 Class 16 - Operations and Management | File Type: audio/mpeg | Duration: 22:04

Discussion of key responsibilities of an entrepreneur and other essential management topics.

 Class 15 - Organizations & People | File Type: audio/mpeg | Duration: 36:47

A discussion of organizational structures, compensaton, hiring, firing and other HR topics

 Class 14 - Liquidity & Exit Strategies | File Type: audio/mpeg | Duration: 41:30

Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO

 Class 13 - Finance & Funding Revisitied | File Type: audio/mpeg | Duration: 27:37

This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.

 Class 12 - Pricing Products & Services | File Type: audio/mpeg | Duration: 35:59

The methods used to price products & services to consumers and businesses.

 Class 11b - Strategic Selling | File Type: audio/mpeg | Duration: 22:06

How to sell to businesses and organizations using Strategic Selling methods


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