Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com
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Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Summary: Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.

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  • Artist: Alyson B. Stanfield
  • Copyright: ℗ & © 2007-2010 Alyson B. Stanfield

Podcasts:

 Uncommon Gratitude | File Type: audio/mpeg | Duration: 4:40

> Final episode of the Art Marketing Action podcast. You're grateful for your health, your family, and your freedom, but when is the last time you acknowledged a debt of gratitude for the common things in life? Things like running water, laughter, and your computer. Let me remind you of these and give you a few resources to look up.

 Free Stuff | File Type: audio/mpeg | Duration: 4:07

As I announced, the last episode of the Art Marketing Action podcast is next week. This has been a complimentary audio program that I provided listeners with for more than 3.5 years. It got me thinking that now might be a good opportunity to remind you that there is a lot of other free stuff still available to you at artbizcoach.com, artbizblog.com, and artbizconnection.com.

 Old-fashioned Marketing | File Type: audio/mpeg | Duration: 3:27

If you're not embracing email, blogs, and social media to sell your art, follow the examples of Shelly Lewis Stanfield and Karen Bubb. You can do amazing things by using your mailing list, putting yourself out there, and going the traditional route.

 Move On to Something New | File Type: audio/mpeg | Duration: 4:33

The goal is never to work harder. It's to work smarter. We can only work so hard before maxing out. That's when it's time to move on to something new. The last Art Marketing Action Podcast will be broadcast on November 24, 2010. Is there something in your life that you need to release? Where do you need to move on?

 Yes, Artists Still Need Blogs | File Type: audio/mpeg | Duration: 2:56

Both your blog and Facebook allow you to update your followers. They give people a place to comment and for you to respond in turn. Both your blog and Facebook allow you to share images of your art. So far, they sound the same. But... and this is critical... Facebook can never replace your brand. Facebook is its own brand and cares only about promoting itself.

 Marketing Isn't About You | File Type: audio/mpeg | Duration: 3:44

Making art is all about you and what you have to say to the world. Marketing your art isn't about you. Marketing is about your audience and potential audience. You're aiming to connect with others. It's hard to connect if your marketing is I-centric.

 Publicity Resources for Promoting an Art Event | File Type: audio/mpeg | Duration: 5:04

Other people can help you promote your art events more effectively if you offer a stash of publicity resources for their use. Online media rooms on your site are a must-have, but you should also provide guidance for promoting specific exhibit openings, workshops, demonstrations, fundraisers, and performances. You must make it easy for others to promote you. When you want help spreading the word about your events, use this publicity checklist before asking for help.

 Top Time-Savers for Your Art Business | File Type: audio/mpeg | Duration: 4:17

The number one complaint I hear from artists is that they don't have enough time. Sometimes it's not so much a complaint, but a fear -- a fear that they'll be overwhelmed if they have to add one more business or marketing task to their list of things to do. We all have the same amount of time, but some of us have learned strategies to be more efficient. See if implementing one or more of these ideas can buy you some sanity.

 Get Better Results with a Personal Plea | File Type: audio/mpeg | Duration: 4:54

Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line.

 Redefine Your Mailing List | File Type: audio/mpeg | Duration: 3:48

Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs.

 Turn Friends Into Fans on Facebook | File Type: audio/mpeg | Duration: 4:48

If you've been on Facebook for a while, you probably started with a (personal) profile and tried to friend as many people as possible. Then you realized that you need a business page because 1) business pages are public and are indexed by search engines, and 2) Facebook doesn't allow business promotions on profile pages. Now you're wondering how to get your friends to become fans. Here are seven steps to help you with the process.

 Add Photos of Your Art In Situ | File Type: audio/mpeg | Duration: 3:36

Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. This podcast gives you some examples.

 Promote Your Art with SlideShare | File Type: audio/mpeg | Duration: 4:25

It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare.

 Review of Art Marketing | File Type: audio/mpeg | Duration: 3:04

Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short.

 Increase Business with Testimonials | File Type: audio/mpeg | Duration: 4:45

Artists publish testimonials in brochures and on websites to share the experience clients have had with them. A powerful testimonial is particularly effective for artists who teach, accept commissions, and compete for public art projects. Let me show you the right way to ask for a testimonial and tell you why it works.

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