Late Night Internet Marketing and Online Business with Mark Mason

In this episode, I accept well wishes from the Queen, talk about buzz marketing around trending news items, update on the corn sheller and snoring sites, handle more listener feedback, and more! This is the 37th episode.  Late again!  I did not quite make the expected date of Thursday Sept 27 – but better late […] The post MW037 – Greetings From The Queen appeared first on Late Night Internet Marketing with Mark Mason.

In this episode, I go through more awesome feedback.  This time we talk about mixing affiliate products with your own products, we discuss clickbank, and I give an update to the Corn Sheller site. This is the 36th episode.  My new home office furniture is in and  the studio has been reassembled.  I am back to the weekly publishing schedule again, and the next episode is expected Thursday Sept 27.  Well, we can hope for that anyway. In This Show... Corn Sheller site at cornsheller.net. Here are the most recent traffic stats: As I mention in the podcast, traffic is up, and so is earnings for the site. And finally, here is the Fiver Gig that I used Is it OK to mix affiliate products with products you create? My answer to this listener question is basically that the answer is "yes" as long as you put the customer first. We also discuss clickbank and the fact that I am looking for ideas for a free webinar. Let me know what you think. Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions.    Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 036 Transcript Adding Affiliate Products To Your Existing Product Line (and more) How’s everybody doing? It’s great to be back. It seems like I was just on the mic – Wait, I was just on the mic a couple of nights ago. I’m getting recovered from getting my studio torn apart. I’ve got most everything back together. You can tell that this is a more normal sound for me, you’re not hearing all those condenser microphone background noises like tapping on the table and stuff like that. That’s because in the studio set up you don’t have that kind of mess and that helps a lot. Thanks for bearing with me on that last episode. I hope you enjoyed the feedback episode. We’re going to work in some more feedback during this episode, but we’re going to try to get back to some more hard core affiliate marketing topics and stay off the more cerebral “should I be making money from making money online” kind of topics for awhile. Although, I guarantee we’ll keep coming back to that because that just continues to be an issue. If you didn’t get a chance to listen to episode 35, I encourage you to do that and leave your comments on the show notes. Transcript continued from the Episode 036 Show notes

In this episode, I spend time going through some awesome feedback about Pat Flynn and try to decide if it is OK to make money online teaching how to make money online. This is the 35th episode. The weekly schedule was wrecked by new home office furniture (studio was wrecked).  I will be back to the weekly publishing schedule again Thursday Sept 20.  As always, I will keep trying until I can make it happen on a regular basis. In This Show... In this show, I discuss: The North Dallas Late Night Meetup -- a huge success last Tuesday, September 11, 2012 at the Londoner Pub in Allen. Feedback on making money online The Foundation and Pat Flynn's session about it Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 035 Transcript Feedback About Making Money Online I am in complete and total podcasting disarray. Those of you that follow me on Twitter (@MasonWorld) you’ve probably seen the crazy pictures coming from my house where I’ve completely disassembled my entire studio; microphone, mixer, compressor, limiter, gate – everything is in a big pile and a box on my floor because I’m getting new office furniture. Of course all the cables and everything had to be disconnected because they were all tangled up in the office furniture. So if I sound a little funny it’s only because all my gear is still in a box and I’m podcasting on my old condenser microphone, no headphones and doing it the old school way. I’m actually set up on a little plastic card table in the corner while waiting on the furniture, which comes on Wednesday – I’m actually recording this on Monday night. Two days from now I’ll have my hands full of hooking that stuff all back up. Check out the pictures, I’ll try to throw a few pictures of the big mess into the show notes and you can check them out there. Today is the much awaited feedback episode. Thank you so much to everyone who submitted feedback. We’re going to go through as many as we can. We certainly won’t get to them all because it’s a 30 minute show and we’ve got more than 30 minutes worth of feedback. I do appreciate everyone who has called in with feedback. We will eventually get to tall the feedback. Before we do that, I wanted to share with you a reaction that I had recorded the other day to an email unsubscribe that I got in my inbox. Transcript continued from the Episode 035 Show notes

In this episode, I list the six reasons why affiliate marketing is the best kind of internet business to start, especially if you are new to internet marketing.  I also give you an update on the Corn Sheller and Snoring sites.  Finally we discuss a tip for the week -- the mighty checklist! I also remind listeners that the we are planning a meetup on Tuesday, September 11th. Shout out to The Godfather, Don Corleone for kicking off the show. This is the 34th episode, and I kept to the weekly publishing schedule again.  I missed hit my Thursday deadline!   Shooting for the next episode on Thursday Sept 13.  As always, I will keep trying until I can make it happen. In This Show... In this show, I discuss: The North Dallas Late Night Meetup -- we are set for next Tuesday, September 11, 2012 at the Londoner Pub in Allen.  If you are coming, let me know by leaving a comment. The Corn Sheller site experiment.  Traffic is coming back.  You can see some site stats below.  In the stats, you can see the distinct signature of Penguin, some Google dancing, and apparent progress from link building. The Snoring Site experiment.  So far, no good.  Updates to follow. Never put Mayonaise on a hamburger Why Affiliate Marketing Is The Best 6 Reasons why affiliate marketing is the best You don't need your own product You don't need customer support You have less business complexity (including taxes, in my non-professional opinion) You have less legal complexity (in my non-professional opinion) You have less business risk (think Yoga mats) The value of checklists.  I talk about the book Checklist Manifesto.  Really cool book.   Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions.    Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 034 Transcript 6 Reasons Why Affiliate Marketing Is The Best Way To Start An Internet Business I mentioned in the last episode of the podcast that I was heading down to my grandmother’s and I’m on the road headed to Houston from Dallas. I’m actually currently in Farris, Texas. Looking at my schedule I thought with everything going on during the holiday weekend and all the stuff I have going on for the short work week at my day job next week, if I don’t create some content prior to next Thursday I’m going to be late yet again with the next episode of the Mason World Late Night Internet Marketing Podcast, and I didn’t want to do that. We’re going to talk about a couple of things during the podcast today while I’m on the road. I wanted to do what I failed to do last week and give you an update on the corn sheller site and the snoring site that we’ve been working on. If this is your first time listening to the podcast you may not be aware that I’m live building a couple of affiliate sites. One is at CornSheller.net and the other one is at URL that I haven’t disclosed but it’s around the keyword of snoring solutions.

In this episode, I tackle the tough topic of whether or not it is OK to make money online talking about making money online.  To be honest with you, this is something that keeps me up at night. This is the 33rd episode, and I am working hard to maintain the weekly publishing schedule again.  I missed my Thursday deadline by 24 hours, but things are improving.  Shooting for the next episode on Thursday Sept 6.  As always, I will keep trying until I can make it happen. In This Show... In this show, I discuss: The North Dallas Late Night Meetup The Catholic New Media Conference A really cool article on ViperChill and a really cool new blog by Billy A groovy new program called the Foundation Whether or not it is OK to make money online teaching about making money online (here is the comment on Pat's blog) An overview of affiliate marketing (here is my affiliate marketing overview resource) Leave Us A Review In iTunes Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions.    Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 033 Transcript Is It OK to Make Money? I hope you’re having an absolutely fantastic day. Thank you so much for hitting the play button on your MP3 player and downloading the podcast, I really appreciate that. I’m really glad to have you here. I’ve had a very exiting week here in Dallas and one of the things that I wanted to tell you about was that I have settled on a date for the North Dallas Internet Marketing Meetup that we’ll be doing in Allen, Texas. You can find out about that at MasonWorld.com/meetup. That will take you to a blog post that will tell you that the first meetup is scheduled for September 11th and I’ve actually put a Facebook event out, there’s a link to that on the Facebook fan page. We’ve got several people that are coming. Some have shown up on the Facebook page, some have emailed me and said they’re going to be there. We’re going to do that at a pub in Allen called The Londoner Pub. I’d love to have you there. I think we’re currently planning to start this thing at 8:30 PM, after all it is Late Night Internet Marketing. We’ll get to the pub, have a few beers, maybe throw back an appetizer or two. Don’t worry, if you’re not into beer they have Diet Coke there as well. I’d love to see you there if you can make it on September 11th. It’s going to be a totally laid back good time. Hope we’ll see you there. Transcript continued from the Episode 033 Show notes

In this episode, I give a shout-out to the place where 10% of my podcast downloads come from (surprisingly, not Texas).  I also talk at length about why I podcast, and about the impact the mobile devices should be having on your site. This is the 32nd episode, and I am already struggling with the weekly publishing schedule again.  Still shooting for the next episode on Thursday August 30.  As always, I will keep trying until I can make it happen. In This Show... In this show, I mention that lots of my site traffic comes from China.  I actually call China a continent in the show-- I know that China is a country and Asia is a continent.  But when it is 1AM in the morning, sometimes mistakes are made.  Here you can see almost 10% of the podcast download traffic coming from China. I mention this cool article about smartphone traffic where a 100% annual increase in visits from internet-enabled mobile devices is claimed.  I am not seeing an increase like this, but if you have not updated your site to handle mobile browsers, I suggest that you take a look at the Wordpress Plugin WPTouch. I spend lots of time talking about why I do this podcast.  Cliff Ravenscraft (in audio stolen from Podcast Answerman Episode 272) discusses some amazing statistics that he came across in a recording by Earl Nightingale called The Strangest Secret. After the show, I mention Zig Ziglar.  You can find him on Audible. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions.    Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 032 Transcript Why I Podcast, Mobile Website Plugin, and Much More… I’m really glad to be here. I hope everyone has had a fantastic several days since I’ve spoke to you last. This is Late Night Internet Marketing and we had a little shout out there to China. I did that because I was looking at my podcast stats and it’s a little crazy, but tons of traffic from China. I’m not sure what the real root source of all that traffic is, but it’s very cool. I’ve been to China many times, I really love going over there, I love the food, the whole thing. China is a really a lot of fun for me. The only problem is that China is very far from Dallas, so in order to get there you have to ride in the aluminum torture tube for a long time and I don’t like that part. Super Cool Website Plugin for Voice Messages and Feedback I wanted to make a little administrative announcement here. My buddy Cliff, who we’re going to be hearing from later in the episode as we play some unauthorized audio from Cliff’s podcast, was talking on the Podcast Answer Man Podcast the other day about this cool tool call Speak Pipe. Speak Pipe is a really neat tool that you can add to your website so that people can give you voice feedback. What I’m doing is I’m giving you yet another way to leave me feedback. I do want to do a monthly question and answer podcast once a month, so I’m really looking for that feedback.

In this episode, I answer a listener question about Google AdSense alternatives for publishers -- specifically, we look at what you can do if your AdSense account is terminated. We also talk about my trip to Mexico where I swam with dolphins, Google's new censorship campaign, affiliate marketing basics and more. This is the 31st episode, and I am back on a weekly publishing schedule.  Hopefully that will stick.  As always, I will keep trying until I can make it happen. In This Show... Special thanks to random Dolphins for kicking off the show.  As I mention in the show, I just got home from Mexico where I had the opportunity to swim with Dolphins.  Very cool indeed.  Here, you can see a picture of me getting pushed through the water by two 400 pound dolphins.  I am actually being balanced on their noses in the second picture. Two Dolphins preparing for take-off. Hang on! Balancing on the nose of two beautiful 400-pound dolphins. Dallas-Area MasonWorld Meetup Still thinking about a Dallas-Area MasonWorld Internet Marketing Meetup for listeners (and readers) in the Dallas Area.  Right now I am thinking about early September on a weeknight around 8PM in a pub (The Londoner) in Allen.  If you are interested, please be sure to leave a comment here. Crazy stuff in my inbox -- I tell you all about the listener that lives just a few hundred yards from my house.  Crazy, right? Google Censorship I was driving down the road listing to NPR, and I learned that Google announced they are going to start penalizing sites that are reported to have violated copyrights.  This worries me a little, and may be a "slippery slope" to lots of bad things.  I talk all about it in the show.  If Google starts selectively enforcing laws and moral standards, where will that stop?  You can read about it on the Google Blog. AdSense Alternatives for Publishers Dave from North Carolina has a question about what to do when you are booted out of AdSense.  I make two points: AdSense is usually not the best way to monetize your sites.  Usually, one of the many AdSense alternatives for publishers is a better choice. Try to understand how to exactly match what your traffic is looking for and place a add for that. If you want something like AdSense, here is a decent (but a little dated) list of AdSense Alternatives from Ross Walker.  Google search for AdSense Alternatives" to get lots of ideas. Other Calls From Listeners Frank wants to know how to get started in Internet Marketing.  My reply to Franks stresses the fundamentals.  He also asks about Micro Niche Finder.  Here is a video about Micro Niche Finder that I mention in my reply to Frank. Ryan has a traffic question.  What still works post-Panda?  I talk about varying anchor text and why blog networks can be a problem. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 031 Transcript

In this episode, we look at some review site tips -- specifically, we look at how you can get content for your review site. We also talk about my trip to DC, my nephew Greyson, some cool articles about Twitter retweets, and much more. Our 30th episode.  Woo hoo.  Still struggling to hit a weekly publishing schedule, but I will keep trying until I can make it happen. And much more.... In This Show... Special thanks to my very cool nephew Greyson for kicking off the show.  He build a rocking super computer and is working on learning how to program - all at the ripe old age of 11.  Wow!  Greyson wants to podcast, so I sent him to Cliff's excellent free podcasting course. Just got back from DC where I got an amazing tour from a blogger!!!  The guy (his name is Paul) was amazing.  Best tour ever anywhere of anything.  Check out his site at http://www.permanenttouristindc.com/ and be sure to take a tour from him next time you are in DC. Some cool articles this week Sam at Affilorama on RSS scrapers and how to defeat them. Kissmetrics post about why tweets get shared. Corn Sheller update -- Traffic is back down.  Deep Linker Pro is the resource that I mention in the discussion. Video blogging while driving -- working on a new project in the Snoring niche.  You can check out that post here. Talk about stalled experiments under the flags of the Open Niche Project and the Niche Site Duel.  Going to merge that work and focus on LearnGuitarBasics.net. Announcing Dallas-Area MasonWorld Meetup I am thinking about a Dallas-Area MasonWorld Internet Marketing Meetup for listeners (and readers) in the Dallas Area.  If you are interested, please be sure to leave a comment here. Review Site Tips -- Getting Content Of course, if you are building a review site, you are going to need some content.  Here are some review site tips about how you can get that content. Write some real product reviews. Make a list of products you plan to review, the key features you should be looking at and start writing.  Be sure to create real reviews that actually help people. Write product comparisons. Consumers are always looking for help on making an appropriate product decision and comparisons are one way to help them make the decision. I always need stuff like this myself.  Make comparison tables.  Create categories of products (ex. smartphones, tablets, laptops, etc.) and put together comparison charts and other useful information. Don't forget to take pictures. While photos are rarely enough on their own, they can certainly add a wealth of information to a product review. Take and publish product photos readily. Create screenshots of products used on your computer. Software makes great affiliate products.  Just like photos, you can also take a picture of your computer screen and share. You can do this with software, websites you want to demonstrate and more. Take a video of yourself demonstrating the product, of other people talking about the product, or make an unboxing video. If you’re not familiar with a product, but you know someone who is, ask them some questions and ask them to show the product in a video.  Want to learn more about unboxing videos?  Check out this content from Pat Flynn. Take a video Use the Product Reviews features of the Amazon Associates program. This allows you to display review details from Amazon on your website. NOTE: This doesn’t include actually text from the review, but shows ratings and a number of reviews, so users can click through to see them.   The product that I mention in the podcast for Amazon is phpZon (affiliate link). Leave Us A Review In iTunes Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review.

In this episode, I interview internet marketing Diva Michelle MacPhearson FromIdeaToEmpire.com. I've been following Michelle for a long time, so a Michelle MacPhearson interview was long overdue.  You my know her from her on Internet Marketing This Week podcast (which I really wish should would bring back). In this episode, I with Michelle about cool stuff like: Her online story starting in 2005 Her 30 Minute Backlinks product (which I own) Her thoughts about spam sites and link building Her recent Pintrest SEO tests And much more.... I hope you enjoy the Michelle MacPhearson interview as much as I enjoyed talking to Michelle. Leave Us A Review In iTunes Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions.    Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 029 Transcript Interview with Michelle MacPhearson It’s 1:00 in the morning in Dallas, Texas and we’re feeling fine. I’ve got a really great show for you today. It’s simple, it’s straightforward – well, it’s neither because it’s Michelle MacPhearson. I’ve got Michelle MacPhearson here. For those of you that follow Michelle, I know you’re very excited because she is totally awesome. This woman rocks internet marketing. She has so much to offer because she’s got a great personality, she’s fun to talk to, she’s been doing internet marketing since 2005. She’s done black hat, grey hat, white hat. She’s got it all, she’s got cool products and she’s here with us today. What I asked Michelle to do was talk a little bit about her journey in internet marketing, about her experience creating thousands of spammy sites back in 2006, about her product 30 Minute Backlinks which she has completely retooled. It’s a product that I have purchased personally and I like it because what that product does is it sets out a daily 30 minute backlink building activity for you every day for 365 days. That’s very cool. If you’re interested in supporting the show and taking a look at that product you can get that at MasonWorld.com/30minute. Check that product out, it’s pretty cool. No need to go through my affiliate link unless you want to. When you hear us talk about that product it’s kind of an interesting one that I recommend. It’s affordable and if you’re having trouble trying to figure out how to build backlinks that is certainly a product you want to take a look at. Transcript continued from the Episode 029 Show notes

Back on the mic after a month off, and feeling fine.  The rumors of my demise have been greatly exaggerated. In this episode, I talk about cool stuff like: Where I've been and what I've been doing The Death of Digg and Facebook Cool stuff I ...

One of the things I get asked all the time is how in the world do you make time for a part-time internet business on the side when you have a day job and a family Naked Truth:  Not easy. In this episode, I reveal 10 tips for managing your time wh...

Finally, the much promised episode about the deindexing of blog networks and Google's attack on people like us that are searching for the best way to get our pages ranked in Google and make money. Why Get Your Pages Ranked In Google? This probably seems obvious, but it's very important to understand why we want to get our pages ranked in Google.  We need to get inside of Google's head -- but to do that, we have to make sure that we understand our own head.  Why do we want Google rankings? Simply put, if we are able to get ranked on the first page of Google for a search term, then Google will send us traffic.  If we get traffic, we can turn that into money (ether directly or indirectly).  Our motivation is simply to get traffic and make money. What are Google's Goals? Oddly, Google's goals are exactly the same as our goals.  They want to get traffic to make money.  The only difference is that the vast majority of traffic that Google gets comes from people choosing Google as their search engine.  Sometimes that choice is direct as when people visit google.com, and sometimes it is because a search bar that someone is using defaults to Google.  Either way, when people choose Google, those people see Google advertisements.  That is what Google cares about.  Ad revenue.  Plain and simple. Google versus The Marketer Google retains market share by making sure that the visitor has a great experience.  In general this means that the searcher finds exactly what she is looking for right away.  In general, this means that Google is trying to present the best quality pages to the searcher for any given search term. The marketer, on the other hand, wants to outrank all other pages, no matter what the quality.  Sure, some marketers care about quality, but their primary concern is getting traffic and making money. With things like the Panda update and the many other Google changes we have to keep up with, worrying too much about search engines tweaks is rarely your best strategy. After all, there are a ton of them, “Just last year we launched over 500 changes to our algorithm so by some count we change our algorithm almost every day, almost twice over” – Amit Singhal, Google “There are almost always a set of motivating searches and these searches are not performing as well as we’d like. Ranking engineers then come up with a hypothesis about what signal, what data could we integrate into our algorithm.” – Scott Huffman, Google http://www.viperchill.com/future-of-blogging/ How Does Google Decide What To Rank? What is the page about? -- On-page SEO.  What clues are there on the page itself that let Google know what the page is about?  Title tag, HTML headings, bolded text, keyword density, URL, related words, etc. -- Off page SEO.  What words do people use when they link back to this page? Is the best page? -- On-page SEO.  Is the page over optimized? -- Off-page SEO. -- Social signals. Are people talking about the page -- Page quality -- above the fold ads Most Recent Slaps Evil Panda Ads Above the Fold Penalty Google’s Over-Optimization Penalty Deindexing of Blog Networks The Stinky Penguin As affiliate marketers, our task is clear. Optimize our pages and get back links. Back links are hard to get. The average person is not a web site owner, so the average person can't give a back link. Might be ok for research or info sites. Especially true for affiliate sites.   Problem: Shoppers like my mom and my wife do not have web site. The do have Facebook, however. More on that later. So if we need links and they are hard to get that creates a demand for buying links. As a result, there are thousands of article directories and many blog networks where you can by back links. You can also pay for links on existing content, and you can pay foot place content on "real blogs". The result:  Gloom and Doom in the internet universe.  Crap often ranks number 1

This week, we talk cover some internet business value creation tips.  These are really the the real key to SEO -- it's all about creating enormous value and getting social. Cliff Ravenscraft joins us to talk about giving it all away.  As a special treat, Shane Eubanks is back to talk about his social media experiments. Special thanks to the fake former president Bill Clinton for off  the show. Creating Value For SEO This is a crazy show this week.  I am in Taiwan, so I am podcasting on the road, in an airplane and from underneath a blanket.  This week we round out our discussion of Wordpress SEO tips by talking about creating enormous value. Cliff Ravenscraft -- The Podcast Answerman is on the show where he reveals the true secret to successful online business.  I dig out some "lost tapes" from my previous interview with Cliff.  You won't want to miss this. Not only that, Shane Eubanks is back adding to his genuine Wordpress SEO tips with some thoughts on Social media. Hope you enjoyed the show. Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 025 Transcript Giving Things Away and Getting Social with Cliff Ravenscraft and Shane Eubanks It’s Mark Mason and I’m back on the mic. Believe it or not, I am on the road again. Actually, I am podcasting with a blanket over my head. Yes, that’s right, I said a blanket over my head. Once upon a time I remember Jason Van Orden telling me that in his flat in Argentina when he was doing the Internet Business Mastery Podcast from Argentina that he had an echo in his flat that was so bad that the only way he could get good podcast recordings without the echo was to podcast with a blanket over his head. Of course it was really hot in Argentina and he had this blanket over his head and he’s sweating doing his podcast. I thought, “How ridiculous is that? What kind of knucklehead podcasts under a blanket?” Well, I’m in a hotel in Taiwan and I’ve got a similar problem with echo and now I’m the idiot podcasting under a blanket. If you can imagine this I’m in the Sheraton Inn in Hsinchu, Taiwan and I’ve got this fancy down comforter on the bed and I’m under this like a kid who is staying up late with a flashlight reading the comic book that he’s not supposed to be reading in the middle of the night. I’ve got my Ederol recorder and earbuds in so I can hear the levels in my ear while I talk. It’s just funny. That’s how serious I am about podcasting – I’m podcasting under a blanket. I am in Taiwan and I’ve been running a couple of days behind on getting an episode out. I think I last talked to you about 10 days ago. I’ve been working hard trying to stay on this weekly schedule and I wanted to make sure that I got an episode out while I was in Taiwan. The first thing I wanted to do was give you a little tip about internet marketing business that came to me while I was on the airplane.

This week, we continue our discussion about Wordpress SEO Tips with Shane Eubanks.  This is part two of our interview with Shane (we started this interview in last week's show). Special thanks to my very special Frog Friend for kicking off  the show. Wordpress SEO Tips This week we finish coverage of Shane Eubanks' top 23 Wordpress SEO tips. You can get the complete list of tips on Shane's blog, where he outlines his genuine Wordpress SEO tips. Hope you enjoyed she show. Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 024 Transcript Episode 24: WordPress SEO Tips Part 2 – More with Shane Eubanks I’m back. You missed me. Thanks for all the cards and letters and emails I’ve had all kinds of craziness here in Texas. Of course, we had tornadoes. Luckily, I was not a victim of any tornado. That’s not a good excuse for podcasting delays, because the tornado did not hit my studio so I can’t really use that as an excuse. But, there was a lot of tornado related excitement around here over the last week. I had a birthday. Thank you to the 40 bajillion people who wished me happy birthday on Skype and on Facebook. I guess Facebook notifies you, so I got a lot of people writing on my personal wall and that was really cool. Thank you very much for all of that. I had a great party. My parents came up and we cut a cake and went out and had a nice steak and all that. That was really cool. Thanks to Mom and Dad for showing up and doing that. The week kind of got away from me. A lot of things going on in my day job as well, lots of changes and excitement going on there that are affecting me pretty dramatically in a happy way. Just a lot of stuff going on and I’m a few days late here. What I have for you today is the back half of the interview with Shane Eubanks. You’ll remember in the last episode, which was approximately a week ago, we started talking about WordPress SEO and particularly Shane came on and talked about the first five of 23 tips that he has for WordPress SEO, really good stuff. He is, as you will recall, a real live SEO, he does that for his day job. He does a lot more than just SEO, but that’s one of the many things that he does. The fifth tip that he left us with was a tip about using a premium framework. He recommended Genesis, which is what he uses, or Thesis, which is what I use. We’re going to pick that interview back up right now with tip number six. I will tell you that I’ll be back on schedule a couple of days from now on Thursday with a follow up piece related to SEO where we’re going to be talking about all of this deindexing and blog network attack that Google has been bringing to us the last couple of weeks. We’ll get you all caught up to date on that and I’ll let you know what I think about backlinks and what we do in the new world order where blog networks are being deindexed. For now,

This week, talk about Wordpress SEO Tips with Shane Eubanks and I celebrate Backup Day (March 31th) with a discussion about what and how to back up. Special thanks to Josh Spaulding from EthicalIM.com for kicking off  the show. World Backup Day You can learn more about World Backup Day on the official World Backup Day site (at least I think it is official). I personally use BackBlaze for backup on my systems, and I recommend it highly. Wordpress SEO Tips This week we start to cover Shane Eubanks' top 23 Wordpress SEO tips. You can get the complete list of tips on Shane's blog, where he outlines his genuine Wordpress SEO tips. Hope you enjoyed she show. Leave Us A Review In iTunes  Thanks so much for your reviews on iTunes.  We get a ton of exposure from iTunes, and we really appreciate the reviews there.  At last count, we were at 30 reviews and counting.  Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions.  Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast.  Better yet, I’d love to answer your question about Internet marketing on the show.  Just drop me a line here on the blog or on the digital recorder at 214-444-8655.   Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other MasonWorld Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 023 Transcript Episode 23: WordPress SEO Tips and Interview With Shane Eubanks If it’s not obvious, I literally just got back from watching Hunger Games. I took my kids to see it, it’s actually their second time to see it, and they’re planning on going to see it again tomorrow. I did read the book and I’m in the middle of the second book right now, so don’t tell me what happens. Although, I’m kind of getting a feel for what’s going to happen here. The movie was great, I really enjoyed it. It was a lot of fun. The best thing was just going to the movie with your kids, that’s the greatest, and splurging on big drinks and popcorn and candy, and a bunch of junk that they don’t need and that costs way too much. That’s fun, I love doing that. We had a really good time at the movie and I thought it was really well done and represented the book well. Considering how detailed the book is I thought they did a pretty good job of paring it down to the essential elements and getting the story out there. That was really cool and I enjoyed that. I’ve got some great stuff for you tonight. It’s late night internet marketing here, it’s already the 31st of March at 1:00 in the morning. I’m a few days late with this episode, I totally apologize for that. Thanks for all your cards, letters, emails, and Facebook posts asking me where episode 23 was. It’s right here in my head and I’ve got some great stuff for you. What’s special about March 31st? It’s International Backup Day, we’re going to talk about that a little bit and I’m going to get after you about backing up your stuff. Then we’re going to start a three part series on SEO today. I was reading Search Engine Journal, which is a great online website if you haven’t looked at the before, and I saw a funny SEO joke. How many SEOs does it take to change a light bulb? Well, the good news it only takes one SEO to change light bulb, but it’s a lot of work and it can take three to six months. So there’s a little search engine ranking joke for you there. I’ve been wanting to use that rim shot sound effect, so sorry about that. We’re going to do a three-part series on SEO.