StrategyDriven Podcast

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the principle, best practice, and warning flag articles found on the StrategyDriven website. Episode 1 – What is Diversity and Inclusion? examines the definition of diversity […]

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. During our discussion, David Aaker, author of Brand Relevance: Making Competitors Irrelevant, shares with us his insights and experiences regarding: * the difference between brand relevance and brand preference * advantages of achieving brand relevance over brand preference * several key factors needed to gain brand relevance * how a company establishes and manages a new category or sub-category * how a company maintains brand relevance over time * key characteristics and competencies an organization must have to successfully pursue a brand relevance strategy Additional Information In addition to the outstanding insights David shares in Brand Relevance and this special edition podcast are the resources accessible from his website, www.Prophet.com.   David’s book, Brand Relevance, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author David Aaker, author of Brand Relevance: Making Competitors Irrelevant, is Vice-Chairman of Prophet, a marketing consultancy that helps senior executives balance their organization’s short-term business needs against their long-term growth goals, and Professor Emeritus of Marketing Strategy at UC Berkeley’s Haas School of Business. One of the world’s leading experts on branding and the winner of three awards for lifetime contributions to the science of marketing, David has published over 100 articles and fourteen books; including

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 58 – An Interview with Steve Boehlke, author of 50 Lessons on Leading introduces a method of self-reflection and growth that individuals can use to become better leaders and to foster leadership excellence within their organization. During our discussion, Steve Boehlke, author of 50 Lessons on Leading for Those with Little Time for Reading, shares with us his leadership insights and experiences regarding: * his most important leadership lesson and why each individual’s most important lesson is necessarily different * how to translate the fifty leadership lessons into day-to-day actions * how executives and managers can use the fifty leadership lessons to further develop the leadership skills of those who report to them Additional Information In addition to the outstanding insights Steve shares in 50 Lessons on Leading and this special edition podcast are the resources accessible from his website, www.50LessonsOnLeading.com.   Steve’s book, 50 Lessons on Leading, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Steve Boehlke, author of 50 Lessons on Leading, is the principal architect and creator of Politics of CreativityTM, a distinctive and groundbreaking leadership framework that fosters creativity and innovation by helping leaders develop the needed political skills to address ‘taboo’ topics that inhibit innovation and undermine productivity. He is a frequent keynote speaker and facilitator at conferences and seminars worldwide. To read Steve’s complete biography, click here.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 57 – An Interview with Robert Simons, author of Seven Strategy Questions explores the seven strategy questions that can help an organization’s leaders identify gaps within their strategy and its execution. By asking and effectively answering these questions, executives and managers gain the insight necessary to better align their organization’s day-to-day operations to the optimal achievement of mission goals; thereby enhancing overall bottom line results. During our discussion, Robert Simons, author of Seven Strategy Questions: A Simple Approach for Better Execution, shares with us his insights regarding: * the benefits of routinely asking the right strategy questions * the key Seven Strategy Questions and what makes them so important * how leaders can formally incorporate the Seven Strategy Questions into their business processes * actions executives should take to develop rising managers so that they instinctively ask the Seven Strategy Questions as a part of their internal thought process and the way they interact with their staffs Additional Information In addition to the outstanding insights Robert shares in Seven Strategy Questions and this special edition podcast are the resources accessible from his Harvard Business School Working Knowledge website.   Robert’s book, Seven Strategy Questions, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Robert Simons, author of Seven Strategy Questions, is the Charles M. Williams Professor of Business Administration at the Harvard Business School. For twenty-five years, he has taught accounting, management control, and strategy implementation courses in the Harvard MBA and Executive Education programs. Robert’s research has been published in the Harvard Business Review and the Strategic Management Journal,

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 56 – An Interview with Andy Kanefield, co-author of Uncommon Sense explores how to create greater organizational alignment while at the same time maintaining the diversity of individual perspectives that together enables an organization to be more successful. During our discussion, Andy Kanefield, author of Uncommon Sense: One CEO’s Tale of Getting in Sync, share with us his insights, approaches, and real-world experiences regarding: * the definition of sync * quantitative and qualitative benefits of achieving organizational sync * physical, operational business systems that contribute to organizational alignment and how to get them into sync * varying types of individual personalities and approaches to work and how to align these to the achievement of the organization’s goals Additional Information In addition to the outstanding insights Andy shares in Uncommon Sense and this special edition podcast are the resources accessible from his website, www.Dialect.com.   Andy’s book, Uncommon Sense, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Andy Kanefield, co-author of Uncommon Sense, is the founder and CEO of Dialect and a member of the Neuroleadership Institute. Dialect helps CEOs and presidents manage the relationships between their organization’s divisions and departments in order to align their employees’ efforts. To read Andy’s complete biography, click here.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 55 – An Interview with Adrian Ott, author of The 24-Hour Customer explores the impact of time on customers’ buying decisions; how to identify the time-value impacts associated with a product or service, the market opportunities created by the impact, and then how to formulate and position one’s offerings to create increased time-value and earn more sales. During our discussion, Adrian Ott, author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy, share with us her insights, approaches, and real-world experiences regarding: * the money value of time as it relates to customers and their buying decisions * the Time-ographics Framework and what information business leaders can glean about their products and services once they are plotted within this matrix * several ‘in principal’ alterations leaders can make to products and services to increase their time-value * actions business leaders should take to transform time-value insights into a cohesive, go-forward strategy that provides a roadmap to creating new and/or enhance existing revenue streams * how business leaders can measure the effectiveness of their time-value initiatives Additional Information In addition to the incredible insights Adrian shares in The 24-Hour Customer and this special edition podcast are the resources accessible from her websites, www.24HourCustomer.com and www.ExponentialEdge.com.   Adrian’s book, The 24-Hour Customer, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Authors Adrian Ott, author of The 24-Hour Customer, is the CEO and Founder of Exponential Edge, a management advisory firm that assists leading global corporations in identifying and building new roads to revenue. Consulting Magazine called Adrian “one of Sili...

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 54 – An Interview with Gail Martin, author of 30 Days to Social Media Success explores approaches to effective business marketing using social media outlets such as Twitter, LinkedIn, Facebook, and blogging; marketing that drives traffic and ultimately results in increased sales. During our discussion, Gail Martin, author of 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook, share with us her insights, approaches, and real-world experiences regarding: * what social media marketing is and several examples of this type of communication channel * quantifiable results businesses realize as a result of implementing an effective social media strategy * how social media marketing results can be quantifiably measured * costs associated with implementing a social media marketing strategy in terms of time and money * how Twitter, LinkedIn, Facebook, and blogging can be effectively used as marketing tools Additional Information In addition to the incredible insights Gail shares in 30 Days to Social Media Success and this special edition podcast are the resources accessible from her website, www.GailMartinMarketing.com.   Gail’s book, 30 Days to Social Media Success, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Authors Gail Martin, author of 30 Days to Social Media Success, is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She is the ‘Get Results Resource’ for marketing that works; helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. To read Gail’s complete biography, click here.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Episode 39 – Making Change Work: A Radical Approach to Change Management, Real Leadership explores what true leadership is and how it is effectively applied throughout the change management process. During our discussion, Sharon Drew Morgen, the New York Times bestselling author of Dirty Little Secrets, shares with us her insights and illustrative examples regarding: * what leadership is and the difference between leadership and management * the qualities, characteristics, and skills successful change leaders commonly possess * the difference between the exercise of power and force * reasons so many change implementations are unsuccessful * steps leaders should take to ensure change implementations succeed * how leaders can get buy-in before the change initiative begins * the outward signs a leader should look for that indicate the change has been accepted; that the organization will continue to adhere to the change and not revert back to its previous way of doing business * actions the change leader should take if he or she feels the organization is not accepting the change; that the change initiative is failing Additional Information In addition to the outstanding insights Sharon Drew shares in Dirty Little Secrets and this edition of the StrategyDriven Podcast are the resources accessible from her websites, www.NewSalesParadigm.com and www.BuyingFacilitation.com.   Sharon Drew’s book, Dirty Little Secrets, can be purchased by clicking here. Making Change Work! This podcast is the sixth and final podcast in a series that teaches leaders how to make change work. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Sharon Drew Morgen is a New York Times bestselling author and developer of a change management model based on buy-in that she’s written about in her latest book

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Episode 38b – Overcoming Resistance to Change, part 2 of 2 explores the three different types of resistance frequently encountered when implementing a business change, how to recognize each type, and the actions change leaders can take to overcome each of these objections. During our discussion, Rick Maurer, author of Beyond the Wall of Resistance: Why 70% of All Changes Still Fail – and What You Can Do About It, shares with us his insights and illustrative examples regarding: * how change leaders can recognize the second and third types of resistance to change * actions leaders should take to overcome these types of resistance * how the three types of resistance ‘play off of each other‘ and how to use this interrelationship to more easily overcome the organization’s overall resistance to change Additional Information In addition to the outstanding insights Rick shares in Beyond the Wall of Resistance and this edition of the StrategyDriven Podcast are the resources accessible from his websites, www.RickMaurer.com and www.ChangeManagementNews.com.   Rick’s book, Beyond the Wall of Resistance, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Rick Maurer, author of Beyond the Wall of Resistance, is a renowned change management expert, speaker, and bestselling author. He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance. Rick’s opinion has been sought by The Wall Street Journal, The Washington Post, Investor’s Business Daily, Fortune, USA Today, and The Economist.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Episode 38a – Overcoming Resistance to Change, part 1 of 2 explores the three different types of resistance frequently encountered when implementing a business change, how to recognize each type, and the actions change leaders can take to overcome each of these objections. During our discussion, Rick Maurer, author of Beyond the Wall of Resistance: Why 70% of All Changes Still Fail – and What You Can Do About It, shares with us his insights and illustrative examples regarding: * whether resistance has to occur with every change or if it can be avoided * what resistance to change is * the three types of change resistance and risks associated with each * how change leaders can recognize the first type of resistance to change * actions leaders should take to overcome this type of resistance Additional Information In addition to the outstanding insights Rick shares in Beyond the Wall of Resistance and this edition of the StrategyDriven Podcast are the resources accessible from his websites, www.RickMaurer.com and www.ChangeManagementNews.com.   Rick’s book, Beyond the Wall of Resistance, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Rick Maurer, author of Beyond the Wall of Resistance, is a renowned change management expert, speaker, and bestselling author. He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance. Rick’s opinion has been sought by The Wall Street Journal, The Washington Post, Investor’s Business Daily, Fortune, USA Today, and The Economist.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 53 – An Interview with Randy Dobbs, author of Transformational Leadership examines what it takes to achieve real and meaningful organizational change in a way that improves overall performance and ultimately enhances the bottom line. During our discussion, Randy Dobbs, author of Transformational Leadership: A Blueprint for Real Organizational Change, share with us his insights, approaches, and real-world experiences regarding: * the importance of having earnings as a transformational goal and how to link that goal to an organizational change * personal qualities, characteristics, and attributes transformational leaders embody * the ‘secret sauce’ of transformational change and how a leader creates it * basic building block steps to achieving real organizational change * signs the organization has achieved a true transformation and won’t revert back to past habits or the way it used to be done * achieving and maintaining a balance of both personality and style and knowledge, skills, and experiences among members of the senior leadership team * when inheriting a leadership team, how to identify who on that team should stay, who should go, and what role each person should fill Additional Information In addition to the incredible insights Randy shares in Transformational Leadership and this special edition podcast are the resources accessible from his website, www.DobbsLeadership.com.   Randy’s book, Transformational Leadership, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Authors Randy Dobbs, author of Transformational Leadership, is a Senior Operating Executive at Welsh, Carson, Anderson & Stowe; one of the largest and most successful private-equity firms in the United States. Randy rose to become a CEO in a General Electric Company business with the ...

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 52b – An Interview with Ken Ball and Gina Gotsill, co-authors of Surviving the Baby Boomer Exodus, part 2 of 2 explores methods for effectively capturing, retaining, and transferring the knowledge of departing workers thereby enabling those who remain to continue to use this hard-won information to the benefit of the organization. During our discussion, Ken Ball and Gina Gotsill, co-authors of Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y Employees, share with us their insights and illustrative examples regarding: * the characteristics of a good knowledge retention program * how to identify those individuals whose knowledge should be captured and retained * how to identify when someone is likely to retire, including the legal and ethical restrictions surrounding such activities * overcoming employees’ fear of personal value loss when sharing their hard-won knowledge * actions leaders should take to ensure captured knowledge reaches those who need it in a way and at a time that makes it useful to them * how a knowledge retention program’s return on investment and overall programmatic success can be measured Additional Information Ken and Gina’s book, Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y Employees (Course Technology PTR, Cengage Learning 2010), can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Ken Ball is a Baby Boomer and has been tracking issues relating to aging in the workplace for several years. At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training, and documentation for major U.S. clients. He has more than 30 years of experience in corporate sales and marketing, including years in book publishing business, working for IDG Books, publishers of the …For Dummies computer and general reference books. He has a marketing communications degree from Bradley University. Gina Gotsill is a Gen X writer who has studied journalism at San Francisco State University and University of California, Berkeley. She is also a fellow of the Poynter Institute, a journalism think tank based in St.

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 52a – An Interview with Ken Ball and Gina Gotsill, co-authors of Surviving the Baby Boomer Exodus, part 1 of 2 explores methods for effectively capturing, retaining, and transferring the knowledge of departing workers thereby enabling those who remain to continue to use this hard-won information to the benefit of the organization. During our discussion, Ken Ball and Gina Gotsill, co-authors of Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y Employees, share with us their insights and illustrative examples regarding: * the defining characteristics of Baby Boomers, Gen Xers, and Millennials * why the retirement of Baby Boomers is of particular concern with respect to organizational knowledge retention and which industries are at the greatest risk of knowledge loss * the direct and ancillary benefits of knowledge retention programs Additional Information Ken and Gina’s book, Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y Employees (Course Technology PTR, Cengage Learning 2010), can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Ken Ball is a Baby Boomer and has been tracking issues relating to aging in the workplace for several years. At TechProse, he drives business development for the consulting firm that specializes in knowledge/content management, training, and documentation for major U.S. clients. He has more than 30 years of experience in corporate sales and marketing, including years in book publishing business, working for IDG Books, publishers of the …For Dummies computer and general reference books. He has a marketing communications degree from Bradley University. Gina Gotsill is a Gen X writer who has studied journalism at San Francisco State University and University of California, Berkeley. She is also a fellow of the Poynter Institute, a journalism think tank based in St. Petersburg, Florida. Gina has covered a wide range of business topics that include keeping Boomer skills in the workplace, teaching finance to non-finance professionals, and growth and change in urban and suburban business clients. For more information about Ken Ball and Gina Gotsill and

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 51 – An Interview with Priscilla Nelson and Ed Cohen, co-authors of Riding the Tiger examines what it takes to lead a thriving global organization through an Enron-like catastrophic event. During our discussion, Priscilla Nelson and Ed Cohen, co-authors of Riding the Tiger: Leading Through Learning in Turbulent Times, share with us their insights, personal experiences, and illustrative examples regarding: * a brief history of the catastrophic events that took place at Satyam Computer Services and the impact those events had on the company * the six components of the ‘Lights On’ strategy * the role of communications and learning in executing the ‘Lights On’ strategy * the most important leadership guidelines when dealing with a crisis * what executives should do to ensure their organization’s leadership team is prepared to deal with a crisis should one occur * what leaders should do to ensure their personnel don’t revert to an undesired way of behaving during a time of crisis * how leaders can keep their employees focused on the good of the company and its salvation during troubled times Additional Information In addition to the incredible insights Priscilla and Ed share in Riding the Tiger and this special edition podcast are the resources accessible from their websites, www.NelsonCohen.com and www.RidingTheTiger.com.   Priscilla and Ed’s book, Riding the Tiger, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Authors Ed Cohen & Priscilla Nelson, partners at Nelson Cohen Global Consulting ( www.NelsonCohen.com), provide thought leadership and strategic guidance to leaders and companies around the world. They are co-authors of Riding the Tiger: Leading Through Learning in Turbulent Ti...

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 50 – An Interview with Marshall Fisher, co-author of The New Science of Retailing examines the use of analytics to improve an organization’s supply chain performance in a way that ultimately enhances the bottom line. During our discussion, Marshall Fisher, co-author of The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance, shares with us his insights and illustrative examples regarding: * actions business leaders can take to improve their forecasts * what a ‘Flexible Supply Chain’ is and the benefits it provides * capabilities an organization needs to possess and steps leaders must take to develop a ‘Flexible Supply Chain’ * methods to determine the amount of supply chain flexibility needed * how leaders can align their supply chain operations with the organization’s goals * key factors executives should consider when making decisions regarding which technologies to pursue in order to enhance their supply chain operations Additional Information Marshall’s book, The New Science of Retailing, that he co-authored with Ananth Raman, the UPS Foundation Professor of Business Administration at the Harvard Business School, can be purchased by clicking here. Final Request… The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community. Thank you again for listening to the StrategyDriven Podcast! About the Author Marshall Fisher, co-author of The New Science of Retailing, is the UPS Professor of Operations and Information Management at the University of Pennsylvania’s Wharton School of Business and co-director of the Fishman-Davidson Center for Service and Operations Management. To read Marshall’s complete biography, click here.