The Marketer's Podcast

Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.  Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David is known throughout the Internet Marketing Community as one of the world's leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David's website at: www.davidbullock.com

If you're an Online Business Owner who's not happy with your conversion rate then you'll really appreciate Epipod #42 of The Marketer's Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren't buying from you: They don't trust what you're telling them on your website. There are "holes" in your sales process that you can't see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.

Perry Marshall is recognized by internet marketers across the globe as the world's leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google's new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel's Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry's "Attract More Customers with White Papers" page. Please feel free to quote me on the following: "If you're running a Google AdWords campaign and you're not a member of Perry Marshall's Renaissance Club, you're probably losing money." - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.

Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer's Podcast.

Lois Keay-Smith is a career counsellor and consultant who helps people to "prosper from their passion". Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop "Prosper from your Passion", which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au

What everyone should know about writing effective adcopy but don't.

Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer's Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!

Epipod #36 of The Marketer's Podcast features an  interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.

Take a short break from your marketing to think about which direction you're headed. The background music loop is provided by the talented Calpomatt.

Alan interviews Sterling and Jay from Internet Businesss Mastery about life as an internet marketer during epipod number 34 of The Marketer's Podcast. The "Unpop for the Unpopulous" song on the show is Stress by the amazing group Jim's Big Ego. A BIG THANK YOU to the following people for putting their virtual pin on Frappr: Stephen Maguire, 26 greco, Smidgits, Richard Barnes, Kimberly Beaven, Sam Dyer, Gustavo Arizpe, Katie Shellhorse, Stephanie Ledoux, Bjarni Ingimar, Søren Helsted, Japheth Hobart, Mark Flavin, Andrew Gregory, Donna R. Grimes, Victor Jacksier, Paul Colligan, Pete Cochrane, Doreen Acworth, Tracey Voyce, Kirk Williamson, Shoba Kuala Lumpur, podcheck Peoria, Lloyd Phillips, Ian Blackford, Bob Miller, Adrian Pepper, Janet Wentworth, Sallie Goetsch, Dan Colorado, John Federico, Ed Keay-Smith, Shaun Ryan, Neil Gibson, mark tull, Melissa Denver, Iszuddin Ismail, Kevin G. McClure, Sterling and Jay, Mark Hedspeth, Anita Opelika, Jason McMunn, Chris Ledden, and Aaron Post