B2B Marketing Best Practices Part 3 - Town Hall - Your Questions Answered -- Modern B2B Marketing -- Marketo

Summary: In Part 3 of our three part series based on MarketingSherpa's new B-to-B Lead Generation Handbook, MarketingSherpa founder Anne Holland and Modern B2B Marketing's Jon Miller answer questions from the online audience on how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accountability; and appealing to C-level executives. Modern B2B Marketing podcast, Episode 10.