Everything You Wanted To Know About Educational Branding ... But Didn't Have The Experts To Ask

Summary: In this episode of “<a href="https://www.teachercast.net/episodes/ask-the-tech-coach/">Ask the Tech Coach</a>,” Jeff and Nick sit down with Michael Cohen, Matt Miller, and Chris Aviles to discuss their top branding strategies for educators.<br> <a href="http://cu-portland.edu/letsconquer" target="_blank" rel="noopener noreferrer">This podcast is sponsored by Concordia University – Portland</a><br> In this episode, we discuss:<br> <br> * Reflections from Last Week<br> * Tech Coach Mastermind<br> <br> <br> <br> <br> Join the <a href="http://www.teachercast.net/Mastermind">Tech Coach Mastermind</a> and learn how to help your school district today!<br> <br> 2 Mastermind group meetings each month<br> 1:1 Coachings with Jeff and Nick<br> Lifetime access to our Tech Coach Online Community<br> Free Lesson Plans<br> Free Templates<br> Much Much More<br> <br> <br> Payment Discounts<br> <br> 2 Month Promo Code: 50<br> 6 Month Promo Code: 100<br> 12 Month Promo Code: 150<br> <br> <br> Website<br> <br> <a href="http://www.teachercast.net/Mastermind">www.TeacherCast.net/Mastermind</a><br> <br> <br> <br> <br> <br> <br> * Do You Have a Question For Us?<br> <br> <br> <br> <br> <a href="http://www.teachercast.net/VoiceMail">www.TeacherCast.net/VoiceMail</a><br> Twitter: <a href="http://twitter.com/askthetechcoach">@AskTheTechCoach</a><br> Email: <a href="mailto:feedback@teachercast.net">feedback@teachercast.net</a><br> <br> <br> <br> <br> * How and Why to Build an Educational Brand<br> <br> <br> <br> <br> Is it important to have a branded identity?<br> What goes into creating a recognizable brand?<br> The importance of a website in branding.<br> Content Creation Strategy<br> Favorite Applications<br> <br> Website<br> <br> WordPress<br> <br> <br> Graphics<br> <br> Adobe Photoshop<br> <a href="http://spark.adobe.com">Adobe Spark</a><br> Adobe Rush<br> <a href="http://canva.com">Canva</a><br> Camera App<br> <br> <br> Social Media<br> <br> Buffer – Social Media Scheduling<br> <br> <br> Strategies<br> <br> Have something to give away (PDF) through a newsletter/mailing list<br> <br> <a href="http://mailchimp.com">Mailchimp</a><br> <a href="http://convertkit.com">ConvertKit</a><br> <br> <br> <br> <br> <br> <br> How to approach conferences/conventions<br> Being recognizable on the outside and a teacher on the inside<br> <br> <br> <br> <br> <br> <br> * <a href="http://www.askthetechcoach.com">On the Next Episode</a><br> <br> <br> Ep44: Schoology: Standards-Based Grading<br> <br> <br> <br> 40 Chrome Extensions Every Tech Coach Should Know<br> About our Guests<br> Chris Aviles<br> Chris Aviles is a teacher at Knollwood middle school in the Fair Haven school district in Fair Haven, New Jersey where he runs the renown <a href="https://www.fairhaveninnovates.com/">Fair Haven Innovates </a>program he created in 2015.<br> Links of Interest<br> <br> <a href="http://www.twitter.com/techedupteacher">@TechedUpTeacher</a><br> <a href="http://www.techedupteacher.com">www.TechedUpTeacher.com</a>  <br> <br> Matt Miller<br> Matt Miller is a career Spanish teacher turned speaker, blogger and author of <a href="http://ditchthattextbook.com">Ditch That Textbook</a>. Through blog posts, books, videos, podcasts, and other resources, he empowers teachers to teach with less reliance on the textbook through technology, creativity and innovation.<br> Links of Interest<br> <br> Blog: <a href="http://ditchthattextbook.com">DitchThatTextbook.com</a> / FREE ebook: <a href="http://ditchthattextbook.com/101">DitchThatTextbook.com/101</a><br> Twitter: <a href="http://twitter.com/jmattmiller">@jmattmiller</a><br> Facebook: <a href="http://facebook.com/ditchthattextbook">facebook.com/ditchthattextbook</a><br>